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                          THE ALL NIGHT BOOK STORE
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                      * TRADITIONAL - HARD COPY BOOKS *



                                Book List # 5

                                Business Topics

                                cat. # 9211bl5





updated Jan '92



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      this catalog are good until March 31, 1992.  Visit the store often to
      check for sales and current catalogs.



                                  * * *


                                BOOK LIST
                                ---------

                   HOW TO WRITE A GOOD ADVERTISEMENT.

                   A short course in copywriting.  A must
                   book for any prospective advertiser or
                   direct mail operator, 220 pages of
                   understandable, applicable copywriting
                   gospel.  By Vic Schwab, top industry
                   expert.

                   #1712                       $20.00



                   HOW MAIL ORDER FORTUNES ARE MADE.

                   By Alfred Stern,  Fourth edition of this
                   major best selling work by the ultimate
                   mail order authority.  224 power packed
                   pages that document the way others have
                   made their fortune in mail order and
                   guide you in your efforts to emulate
                   their success.  Beautifully done in 5 x
                   8 perfect bound color cover.

                   #584                        $9.95


                   THE UNABASHED SELF-PROMOTER'S GUIDE.

                   What every man, woman, child and
                   organization in America needs to know
                   about getting ahead by exploring the
                   media, by Dr. Jeffrey Lant.  If you want
                   to reach every person whose problem your
                   product or service can solve and want to
                   keep the cost low, get free publicity
                   for what you're selling.  This book -
                   the most complete and innovative ever
                   written on this important subject -
                   shows you exactly how to do it.  Dr.
                   Lant writes in a conversational prose so
                   his books are easily read and
                   understood.  His "sure fire business
                   success" column runs in over 90
                   publications nationwide.  Huge, 366 page
                   book is one of the best investments
                   you'll ever make - guaranteed!
                   #1753                       $30.00


                   MONEY MAKING MARKETING.

                   Finding the people who need what you're
                   selling and making sure they buy it.  By
                   Dr. Jeffrey Lant.  Big, thick, 285
                   pages, 8 x 11 book chock full of
                   practical and straight forward
                   information from the entrepreneur's
                   guru.  Dr. Lant lays out the  marketing
                   secrets you must know to make your
                   business a success.  You'll learn how
                   to:

                   *  Handle your marketing research with
                   the least amount of time and money.
                   *  Create persuasive but inexpensive
                   marketing documents you can use time and
                   time again.
                   *  Get free publicity on radio, TV,
                   newspapers, magazines and newsletters
                   for whatever you're selling.
                   *  use the telephone profitably to sell
                   to existing buyers, get back buyers
                   who've drifted away and prospect for new
                   customers.
                   *  Create a profit making catalog.
                   *  Understand the ins and outs of co-op
                   advertising, direct response card decks,
                   premium advertising and trade shows and
                   exhibiting.
                   *  Create prospect-stopping, persuasive
                   headlines and advertising copy and how
                   to focus on the buyer (not yourself) to
                   convince him what you're selling is what
                   he needs.

                   And much, much more-including sample
                   forms, letters and documents you can use
                   right now to get your marketing effort
                   off to a fast, profitable start.

                   #1793                       $30.00


                   THE COMPLETE GUIDE TO PASTEUP.

                   By Walter Graham, a professional graphic
                   artist, instructor and advertising
                   expert of many years experience.  This
                   comprehensive book was designed to
                   assist the beginner as well as improve
                   present layout people's expertise.  A
                   soundly practical book that contains an
                   introduction to systematic production
                   pasteup while keeping the entire process
                   simple yet functional.  Here's a book
                   that clearly demonstrates techniques
                   designed to get jobs truly "camera
                   ready."  A complete course in 27 well
                   organized chapters and 240 pages.  After
                   ordering this book you'll be able to
                   professionally layout and pasteup all
                   your own work, savings enormous amounts
                   of time and money.
                   #1797                       $19.95



                   INSIDERS PROFESSIONAL MAIL ORDER
                   CLIP-ART HANDBOOK.

                   Includes drawings, reverses, slogans,
                   headlines, logos, borders, etc. and
                   glossary or graphic art terms 60 pages.

                   #1408                       $15.00


                   TRAVEL FREE.

                   Home business experts Ben and Nancy
                   Dominitz tell how to make a fortune and
                   travel absolutely Free in the #1
                   business and Free travel opportunity.
                   How to add 50% to your income, and
                   travel free as honored guests of
                   airlines, cruise ships, and tour
                   companies.  Beautiful, bound hardcover.

                   #1752                       $19.95



                   999 SUCCESSFUL LITTLE KNOWN BUSINESSES.

                   Complete reports of successful small
                   businesses that have been in profitable
                   operation.  Nearly ALL will be New to
                   you.  999 terrific ideas waiting for
                   you.  You need only one for success.

                   #624                        $9.99


                   A MANUAL ON BOOK SELLING; HOW TO OPEN
                   AND RUN A BOOKSTORE.

                   By the American Booksellers Association.
                   Compiled and revised by the ABA, this
                   manual covers every facet of bookselling
                   in today's active market.  From
                   Management (opening a store, hiring and
                   training staff and ordering inventory)
                   to merchandising (promoting and selling
                   books).  In more than 65 articles by
                   experienced booksellers and industry
                   experts, the manual addresses the
                   day-to-day operations of the book
                   business, while helping both beginning
                   and seasoned booksellers plan for the
                   future.
                   A timely and indispensable guide for
                   anyone involved or interested in the
                   book industry, 532 pages.

                   #291                        $19.95



                   HOW TO BECOME A SUCCESSFUL FREELANCE
                   WRITER.

                   Freelance writer shares his experience
                   and knowledge.  Practical guide to
                   getting published covers all aspects
                   from topic selection to manuscript
                   format to marketing your work and
                   protecting your interest and much more.
                   120 pages 6 x 9 softcover book with
                   glossary.

                   #1780                       $9.95


                   THE GARAGE SALE BOOK

                   How to turn your trash into cash!  From
                   two authors who have run hundreds of
                   garage sales, everything you need to
                   know, think about and prepare for your
                   own garage sale.  A light-hearted, but
                   information packed manual on America's
                   favorite "quick buck" ritual.  Buy this
                   book, use it and then .. sell it in your
                   next garage sale!

                   #1795                       $5.95


                   FINDING AND FIXING OLD HOUSES.

                   Fabulous profits being made each day by
                   ordinary folks who enjoy fixing up older
                   houses.  New book tells all the simple
                   techniques.

                   #1734                       $7.95



                   HOW TO BORROW YOUR WAY TO REAL ESTATE
                   RICHES

                   By Tyler Hicks, one of the nation's
                   foremost authorities on creating wealth
                   through real estate.  While Mr. Hicks
                   speaks with authority, he has written
                   this book in plain, every-day language
                   so the rankest novice can begin creating
                   his own real estate empire after
                   discovering the secrets Tyler reveals.
                   "Think about it," says Mr. Hicks,
                   "MILLIONAIRES DON'T SAVE THEIR WAY TO
                   WEALTH, THEY BORROW THEIR WAY."  Now you
                   have access to the same secrets, tips
                   and techniques that real estate
                   millionaires use to acquire vast and
                   profitable holdings.  Techniques that
                   will enable you to give yourself and
                   your family the financial security and
                   lifestyle that you so richly deserve.
                   Her's just a taste of what you'll learn
                   in this power-packed, 320 page book:

                   *  How to control acres of land without
                   owning any of it(and still make a
                   fortune on the appreciation!)
                   *  How to prepare an irresistible loan
                   package that will make bankers drool!
                   *  Why single-family houses are your
                   best place to begin.
                   *  How to move from single family homes
                   to owning apartment buildings quickly.
                   *  How to rent collateral and get a
                   loan-even if you've been bankrupt.
                   *  How to collect rents effortlessly and
                   profitably.
                   *  How to make rehabs, foreclosures, and
                   other off-beat real estate work for you
                   in making you a millionaire.

                   #1784                       $9.95


                   THE COMPLETE CREDIT BOOK

                   Whether you've never had credit, have
                   ruined your good credit, been bankrupt,
                   divorced, unemployed, unable to get
                   loans and credit cards, bothered by bill
                   collectors, laughed at by your banker
                   ... or even worse?  Whatever your credit
                   history, you'll learn how easy it is to
                   magically straighten out your credit
                   problems...vitually overnight!  This
                   frank book is a must for down-and-outers
                   or starters who need to get credit, as
                   well as those who just need to improve
                   their credit standing.  You'll discover
                   hundreds of little known techniques to
                   correct bad credit ratings and establish
                   good credit ratings.  You can virtually
                   become a credit expert in just one
                   evening by reading this enlightening
                   book.  Here is just a smattering of what
                   you'll learn:

                   *  A guaranteed method that shows you
                   how to get a VISA or MASTERCARD with NO
                   CREDIT CHECK.. even if you've been
                   bankrupt.
                   *  Legal, easy to use secrets that will
                   help you to stop bill collectors from
                   harassing you.. overnight.
                   *  Bill paying tricks that will get you
                   back on your feet financially.
                   *  Obtaining your credit report, a
                   step-by-step plan to get bad items
                   removed, and good items put on.
                   *  The truth about bankruptcy ... is it
                   for you?
                   *  Special credit secrets just for
                   women, whether single, divorced, widowed
                   or married.
                   *  What collection agencies can and
                   can't do.  And who to complain to if
                   they break the law.
                   *  A simple, fail-safe plan to build up
                   your credit no matter what shape it's
                   in.
                   *  Techniques that work like magic to
                   get loans from even tight-fisted
                   bankers.
                   *  Using co-signers and collateral to
                   your best advantage so you get the loans
                   you want.
                   *  Little known tricks that will let you
                   borrow to pay off your bills.
                   *  What bills you have to pay first to
                   protect your credit rating.
                   *  How to fight back against credit
                   discrimination. and WIN, if your're a
                   woman or a minority.
                   *  What special steps to take so that
                   banks and credit card companies will be
                   begging to give you credit.
                   *  And much, much more.  Over 50,000
                   words telling exactly what you need to
                   know to beat and win the credit game.
                   SPECIAL BONUS WITH EVERY ORDER - A
                   complete, up-to-date list of all the
                   sources where you can obtain a Visa or
                   Mastercard, in just weeks,  with no
                   credit check.  Includes current
                   addresses.

                   #1792                       $12.95




                   FINANCING SOURCES.

                   Where and how to raise money.  Hundreds
                   of sources.  Also describes specialized
                   kinds of financing for each source.
                   Sources offering Finders Fees listed.

                   #1579                       $5.00




                   REAL ESTATE WEALTH BUILDING
                   OPPORTUNITIES.

                   By Russ von Hoelscher.  New economic
                   trends allow us to confidently predict a
                   great new profit boom for real estate.
                   Will you be ready to take advantage of
                   the exciting new opportunities and
                   greatly prosper?  You can be when you
                   quickly learn to use the powerful profit
                   tools in this new manual!  Now at your
                   fingertips; expert, yet easily workable
                   new methods for building a vast real
                   estate empire beginning with little or
                   no investment.  Real estate has created
                   more millionaires than all other
                   wealth-building  systems combined.  This
                   big 310-page manual gives you a dynamic
                   shortcut strategy that can lead you to
                   fabulous riches.  Here's everything you
                   need to know to win when you buy or sell
                   real estate, all in plain English.
                   Includes a unique master plan on how to
                   pyramid a measly one thousand dollar
                   investment into ONE MILLION DOLLARS.

                   #4015                       $12.95


                                 * * *


                            INDEX OF TITLES


          0000   Instructions
          1712   HOW TO WRITE A GOOD ADVERTISEMENT
          0584   HOW MAIL ORDER FORTUNES ARE MADE
          1753   THE UNABASHED SELF-PROMOTER'S GUIDE
          1793   MONEY MAKING MARKETING
          1797   THE COMPLETE GUIDE TO PASTEUP
          1408   INSIDERS PROFESSIONAL MAIL ORDER CLIP-ART HANDBOOK
          1757   TRAVEL FREE
          0624   999 SUCCESSFUL LITTLE KNOWN BUSINESSES
          0291   A MANUAL ON BOOK SELLING; HOW TO OPEN AND RUN A BOOKSTORE
          1780   HOW TO BECOME A SUCCESSFUL FREELANCE WRITER
          1795   THE GARAGE SALE BOOK
          1734   FINDING AND FIXING OLD HOUSES
          1784   HOW TO BORROW YOUR WAY TO REAL ESTATE RICHES
          1792   THE COMPLETE CREDIT BOOK
          1579   FINANCING SOURCES
          4015   REAL ESTATE WEALTH BUILDING OPPORTUNITIES

                              * * *

