FOR IMMEDIATE RELEASE CONTACT: April 26, 1994 Audrey Schaefer, APR 301-236-0222 Steve Fleisher 908-306-7539 BELL ATLANTIC MOBILE LAUNCHES INDOOR CELLULAR LOGO WASHINGTON, D.C. -- In a move which represents the evolution of cellular communications into true "anytime, anyplace" communications, Bell Atlantic Mobile unveiled today a symbol which alerts customers to new indoor locations where they can use their cellular phones. During a news conference announcing cellular service availability in Washington's Metrorails system, Bell Atlantic Mobile President and Chief Executive Officer Denbus F. Strigl introduced the new logo of a hand holding a portable cellular phone [see back page]. It will be used in advertising and promotional materials and on signs. "When we first designed our cellular networks one decade ago, our objectives was to provide mobile phone services to people driving around town and across the country," said Strigl. "But customers quickly told us that their need to communicate doesn't end when they park their cars. They want to be in touch regardless of their location." Today, Bell Atlantic Mobile customers can use their cellular phones indoors at facilities such as conference centers, malls, office buildings, and transportation centers. To provide this new in-building service, Bell Atlantic Mobile is deploying microcells, mini-cellular radio equipment, that allow customers to use cellular phones indoors, in tunnels, and other hard to reach places. The company already has more than 50 microcells in place around the country and expects to have more than 100 in service by the end of the year. In addition to the Washing- ton subway, microcells are also serving customers inside locations such as the Washington Convention Center, The Fort McHenry and Harbour tunnels in Baltimore, and 30th Street Station in Philadelphia. This is an extension of our ongoing strategy to provide customers with Personal Communications Services today," said Strigl. "Though the term 'PCS' hasn't been around long, Bell Atlantic Mobile's services have been providing customers with anytime, anywhere communications capabilities for some time. We were the first cellular carrier to provide service in a tunnel seven years ago. In 1991 we place the first commercial microcell in service. And in 1992 we pioneered commercial one person, one number services with Bell AtlanticR ContactLineSM services and one person, one number, one phone service with our Bell Atlantic Personal Line trial in Pittsburgh." Bell Atlantic's flobal wireless communications businesses in the United States, Mexico, New Zealand, the Czech Republic, and Slovakia serve markets with a total popula- tion of 132 million. The company's owned POPS in those markets total 65 million. Bell Atlantic Mobile is the largest cellular carrier on the East Coast and one of the fastest growing cellular carriers in North America, serving more than one million customers Washington, DC, and 15 states in New England, the mid-Atlantic, the Carolinas, and the Southwest. Bell Atlantic Mobile provides complete wireless communications solutions, including voice, data, and paging services. Headquartered in Bedminster, NJ, the company is a subsidiary of Philadelphia-based Bell Atlantic Corporation.