       Document 0466
 DOCN  M9610466
 TI    Unselling drugs: the marketing of prevention.
 DT    9601
 AU    Kelly K; Department of Marketing, College of Business, Colorado State;
       University, Fort Collins 80523, USA.
 SO    Int J Addict. 1995 Jun;30(8):1043-51. Unique Identifier : AIDSLINE
       MED/96053812
 AB    By borrowing from the field of social marketing, the examination and
       execution of drug prevention strategies should be more rigorous and
       disciplined by the year 2000. This article briefly describes marketing
       strategies and techniques which can assist in the maximization of drug
       prevention communications and programs.
 DE    Adolescence  Communication  Female  Human  HIV Infections/PREVENTION &
       CONTROL  Knowledge, Attitudes, Practice  Male  *Marketing of Health
       Services  *Psychotropic Drugs  *Street Drugs  Substance
       Abuse/*PREVENTION & CONTROL  Substance Dependence/*PREVENTION & CONTROL
       JOURNAL ARTICLE

       SOURCE: National Library of Medicine.  NOTICE: This material may be
       protected by Copyright Law (Title 17, U.S.Code).

