Original-author: jfurr@acpub.duke.edu (Joel K. Furr)
Archive-name: usenet/advertising/how-to/diff1
Last-change: 23 Jul 1996 by jfurr@acpub.duke.edu (Joel Furr)
Changes-posted-to: news.misc

The following are the differences between two versions.
- indicates lines that were deleted in the new version,
+ indicates lines that were added in the new version.

    ...
 Subject: Advertising on Usenet: How To Do It, How Not To Do It
 Newsgroups: news.announce.newusers,news.admin.misc,misc.entrepreneurs,news.admin.net-abuse.misc,news.misc,misc.answers,news.answers
 Reply-To: jfurr@acpub.duke.edu
-Followup-To: news.admin.misc
+Followup-To: news.newusers.questions
 Approved: netannounce@deshaw.com (Mark Moraes)
 
 Original-author: jfurr@acpub.duke.edu (Joel K. Furr)
 Archive-name: usenet/advertising/how-to/part1
-Last-change: 13 Nov 1995 by jfurr@acpub.duke.edu (Joel Furr)
+Last-change: 23 Jul 1996 by jfurr@acpub.duke.edu (Joel Furr)
 Changes-posted-to: news.misc
 
 Introduction
    ...
 you can find out more about the hierarchy by asking in biz.config,
 biz.general, and biz.misc. 
 
+5. .signature advertisements.
+
+A .signature is a mini-file that is automatically appended (stuck at the
+end of) to any Usenet messages that you post -- regardless of what the
+content is.  Whether or not you can create and use a .signature depends on
+what sort of system you're using to access Usenet news.  Many UNIX systems
+simply require you to create a file called ".signature" in your root
+directory within your shell account and put whatever you want your
+.signature to say within that file.  Other systems, like America Online,
+allow you to do something similar, but the implementation varies from
+system to system.  If you can't figure out if your system supports a 
+.signature, ask the people in charge for help.
+
+Typically, it is considered bad manners to put more than four lines of 
+information in your .signature, regardless of what those four lines might 
+say or contain.  Gigantic ASCII pictures of dragons, for example, are 
+annoying when you have to see them every time a certain person posts.  
+
+Similarly, it's considered bad manners to put an advertisement in your 
+.signature and then post a lot of empty or nearly-empty articles simply 
+to get your .signature into various newsgroups.
+
+On the other hand, if you post meaningful, responsible messages in groups 
+you're actually interested in, and those messages happen to have the 
+address of your Web page tacked on at the end, few people will complain.  
+
+Just keep .signature advertisements extremely short and sweet.  Let your
+Web page contain the sales pitch -- the .signature should usually be
+little more than a listing of your URL and perhaps a mention of what sort
+of business you're in. 
+
+Restraint and responsibility are everything -- if you've got those, people
+will sit up and listen to you. 
+
+
 How *not* to advertise on Usenet
 --------------------------------
 
    ...
 non-destructive ways to use Usenet for your commercial purposes.  Send
 mail to commerce@acpub.duke.edu if you have questions or would like help. 
 
-
+This FAQ can also be found online at http://www.danger.com/advo.html.
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