
                         TRANSAMERICA


 TRANSAMERICA, in the INSURANCE INDUSTRY, is rated as a
moderate buy for long term investors.  The fundamental rating for the stock is
in the 3rd decile, it is rated in the top 30% of all companies based on
fundamentals.  Further, projections show that the stock could go up 5.2% within
the next 12 months.

   The reward/risk ratio for TRANSAMERICA at this time is 33/32.  That is, the
stock could go up 33% in a bull market and go down 32% in a bad market.  (This
is an average reward/risk ratio.)

   In VESTOR's unique short-term self-testing feature, it would have been     
sold at 36  4 weeks ago.  The stock (currently: 30.5) has gone down 15.2% since
then.  Therefore, the program short-term appears to be working for this stock.

   Compared to the market, TRANSAMERICA in the past 10 weeks has gone down 21%
while the S&P 500 has gone down 9.2%.  If you intend to place a buy or sell
order this week, the likely trading range (according to the computer) will be
29.432 to 31.568.

   The stock is rated with an alpha of -8 (average) and a beta of 1.2 (more
volatile than average).  On a scale of -100 to +300, VESTOR would give
TRANSAMERICA a positive overall fundamental/technical rating of 10.  [Positive
ratings of over 100 are exceptional on this scale.]

   The stock shows trailing 12-month earnings of $4.10 per share based on its
most recently reported  JUN earnings.  This represents a P/E of 7.  The stock
currently pays a dividend of $1.92 which is an annual yield of 6.3%.

    [On the next pages you can view WEEKLY and LONG-TERM trading charts for
TRANSAMERICA which are interpreted for you by the computer.]

WEEKLY SIGNAL DATE  PRICE OBJECTIVE      (== is Price, X is Objective)
Minor Buy   7/13/90 39.38 39.43 ========================X
Minor Buy   7/20/90 38.63 39.18 ======================= X
Modert Buy  7/27/90 37.25 38.36 ===================  X
Modert Buy  8/03/90 36.00 37.33 ================   X
Modert Buy  8/10/90 35.38 36.35 ==============  X
Minor Buy   8/17/90 35.25 35.57 ==============X
Major Buy   8/24/90 30.50 33.37 =      X
Minor Buy   8/31/90 30.50 31.50 = X

LONG TERM PREDICTED PRICE PERFORMANCE:(%Market/ %Stock Chg.)
IF MARKET CHG%  6 MONTH  12 MONTH  18 MONTH  24 MONTH
       50          60.4      60.8      61.2      61.6
       40          48.4      48.8      49.2      49.6
       30          36.4      36.8      37.2      37.6
       20          24.4      24.8      25.2      25.6
       10          12.4      12.8      13.2      13.6
        0           0.4       0.8       1.2       1.6
      -10         -11.6     -11.2     -10.8     -10.4
      -20         -23.6     -23.2     -22.8     -22.4
      -30         -35.6     -35.2     -34.8     -34.4
      -40         -47.6     -47.2     -46.8     -46.4
      -50         -59.6     -59.2     -58.8     -58.4



                             TRANSAMERICA CORP (TA)

            (The following earnings estimates are provided weekly by
             Lynch, Jones & Ryan, who continuously survey professional
             securities analysts at brokerage and research firms.)

P/E RATIO:  Closing price on 8/31/90 was $30.50.  Dividing closing price
by cumulative earnings per share (EPS) of $4.10 for the 4 most recently
reported quarters results in a latest actual P/E ratio of 7.44 (vs.
14.89 for the S&P 500).  Using the average of earnings estimates for the
current fiscal year produces a forward P/E ratio of 7.63 (vs. 13.45 for 
the S&P 500).

EPS TRENDS:  Last fiscal year's EPS was $4.30 on 12/31/89.  Analysts are 
expecting $4.00 for 12/90, a 7% decrease (vs. S&P 500's +5%) and 
$4.41 for 12/91, a 3% increase (vs. S&P 500's +11%).  5 year estimate
of earnings growth is 11.50% (vs. S&P 500's 7.70%).                         
   

CHANGES:  '90 EPS revised down 0.25% from last week and revised down 0.50%
from 4 weeks ago.  '91 EPS revised down 0.23% from 8/15/90.                 

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