TITLE OF ARTICLE: Finding New Ways to Make Smell Sell

              AUTHOR: Hins, Michael deCourcy
              JOURNAL NAME: New York Times: Consumer's World
              DATE: 7/23/88
              PAGE(S)  n/a
              ACCESSION NUMBER: 10
              SENSE(S): Smell

              ABSTRACT: Since smell is memorable and evocative,
              <LK106 SMELL> and one cannot easily shut down one's
              nose, smell has been explored as a possible
              marketing tool by various manufacturers. Examples
              of this are given, such as scratch and sniff
              products. European companies are ahead of American
              companies for using smell sample marketing devices,
              but American companies are also trying this.
              <LK117A - HUMAN SENSES - MARKETING-RELATED>

              The Fragrance Research Fund has conducted seven
              clinical studies, finding smells affect sleep and
              anxiety. <LK150 NEUROLOGICAL - ARTICLE THEMES> This
              has implications for household products, such as
              cleaners, as the "right" smell of a cleaner may
              make the job less tedious. Odor promotions may be
              used in supermarkets. The International Flavors and
              Fragrances factory in Hazlet, N.J. makes scented
              plastic for many products, and has a library of
              over 1,000 compounds that mimic many scents, such
              as foods, herbs, rainy days.

RESEARCHERS QUOTED IN ARTICLE:

              Schiffman, Dr. Susan S., a professor of medical
              psychology at the Duke Medical School in Durham,
              N.C.
