Apple and BellSouth Announce Wireless Communications Based On Newton

ATLANTA, Georgia--August 2, 1993 -- Apple Computer and BellSouth
Corporation today announced that BellSouth's Mobile Systems Group will
offer communications products and services for products based on Newton
technology.

As part of the agreement, MobileComm, BellSouth's paging company, will
provide wireless messaging through its paging network, for Newton-based
products.

BellSouth Cellular Corp. (BSCC), BellSouth's domestic cellular carrier
based in Atlanta, announced its intention to work with Apple to
investigate the market opportunities for a series of wireless
communications products and services based on Newton technology.

These efforts will build on Apple's strength as an innovator in designing
and marketing user-friendly technology, and BellSouth's unique position as
the leader in wireless communications. BellSouth offers nationwide paging,
domestic cellular service and cellular, paging and wireless data
operations on five continents.

Utilizing the MobileComm paging network and the Newton MessageCard, a
lightweight credit cardsized receiver manufactured for Apple by Motorola,
Newton users will be able to receive postcard length messages and
notification. This service is one of the first in a new series of
electronic services to be marketed by Apple's Personal Interactive
Electronics (PIE) division.

The first member of the Newton family is the Newton MessagePad announced
today. It allows people to gather, manage and communicate information with
speed, clarity and effectiveness. By combining rich built-in
communications capabilities with technology that actively assists people
in getting work done, Apple has created a new class of Personal Digital
Assistants (PDA).

"Working with a world leader in wireless communications, such as BellSouth,
helps us understand the needs of cellular and paging customers both now
and in the future," said Gaston Bastiaens, general manager and vice
president of the Personal Interactive Electronics (PIE) division of Apple.
"This combination of BellSouth and Apple will help ensure delivery of
innovative new products and services that meet the needs of an
increasingly mobile society."

"To make wireless communications accessible and usable to everyone, it's
imperative that the products and services are simple to use and
understand," said Steve Hamm, group president-Mobile Systems, BellSouth.
"Newton and the MobileComm paging network take this ease of use to a new
level. Additionally, BellSouth is pleased to be working with Apple on the
integration of cellular with Newton technology."

It is expected that the paging service will be launched in the fall of
1993. At that time, Newton MessagePad users will be able to choose from
MobileComm's nationwide, regional or local coverage.

Innovative wireless services such as ProLink, BellSouth Cellular Corp.'s
recently announced one number service, will enable Newton customers to get
the most out of their Communications Assistants. Newtons could be linked
through one phone number with a customer's home, office and cellular
phones, fax and pager. ProLink, combined with Newton technology, will give
customers visual interface for prioritizing and managing their
communications.

Additionally, any Newton device with cellular capabilities will have access
to the value-added services available to all cellular phone customers.
Cellular custom calling features such as call waiting and call forwarding,
plus free 911 calls (where available) and market and carrier specific
services such as ProLink will be available to Newton customers who have
activated cellular service.

BellSouth Corporation is an Atlanta-based international telecommunications
holding company. Its subsidiaries offer local telephone service in nine
Southeastern states and mobile communications services worldwide, provide
advertising and publishing services and market and maintain standalone and
fully integrated communications systems.

Headquartered in Cupertino, California, Apple Computer, Inc. (NASDAQ: AAPL)
develops, manufactures and markets computer systems, server systems, and
personal digital assistants for use in business, education, the home,
science, engineering and government. A recognized pioneer and innovator in
the personal computer industry, Apple does business in more than 120
countries. Apple's Macintosh computers and LaserWriter printers were
ranked highest in user satisfaction among business users in recent studies
by J.D. Power and Associates.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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