QuicKeys 3.0 Ships!

West Des Moines, IA, August 16, 1993 - CE SOFTWARE HOLDINGS, INC.
(NASDAQ/NMS Symbol: CESH) today announced the release of QuicKeys 3.0, a
revolutionary new version of its award-winning desktop automation
software. QuicKeys, which works with any application, delegates simple
commands or complex tasks to the Macintosh. It is an invaluable tool for
novices and power users that eliminates the monotony of any repetitive
task you do on your Mac.

"Over the years, we have spent hundreds of hours discussing what QuicKeys
is and should be," said Donald Brown, vice president of CE Software and
lead engineer of QuicKeys. "QuicKeys 3.0 represents the culmination of our
development process. It is finally what we set out to build--an
irreplaceable tool for every Macintosh user."

QuicKeys 3.0 supports AppleScript, Frontier, and any other OSA compliant
scripting language. The AppleScript extension gives QuicKeys the ability
to send scripts to the AppleScript engine for execution. Together, they
can automate any application, regardless of support for AppleScript or
Apple Events. "QuicKeys' unique ability to interact with nonscriptable
applications is what makes our OSA (Open Scripting Architecture)
compliance so powerful," said Ford Goodman, president of the company. Our
customers gain both the productivity that delegating to their computers
implies plus a growth path available through a variety of scripting and
programming languages."

Apple is now bundling the OSA component of QuicKeys 3.0 with every new
Quadra 840AV and Centris 660AV, allowing users to voice activate OSA
scripts including QuicKeys scripts. QuicKeys 3.0 users have The ability to
add voice commands as triggers for QuicKeys shortcuts. QuicKeys also
includes a new extension, Speak Ease, developed to interact with
PlainTalk, Apple's new speech technology. SpeakEase is designed to
articulate text that a user has either in a text field or placed on the
clipboard.

Other new or improved features include:

* More powerful branching capabilities give Sequences the power to branch
to other shortcuts, jump within a Sequence, and wait according to a
variety of conditions.

* Sequences can now call other Sequences and Real Time recordings.

* Redesigned interface includes a new utilities menu that provides easier
access to Instant QuicKeys, QK Extension Manager, the Template Printer,
and other QuicKeys utilities.

* Easier, more reliable recording capabilities.
* New floating palettes control the recording and playback 
  of Sequences or Real Time Shortcuts.
* Extensions are now organized by category for easy selection.
* Apple Events extension has been completely redesigned and
  rewritten.
* New Wait and Pop-up menu steps are recorded automatically,
  increasing sequence reliability.
* QuicKeys Extras include Shortcut sets for 10 of the most
  popular applications and special shortcuts made specifically
  for working with PowerBooks.
* All new documentation that is easier to understand and includes
  a new reference manual and a guided tour manual.

QuicKeys version 3.0 will be available through CE's authorized distributors
and resellers worldwide. The U.S. suggested retail price is $169.00.
Registered users of QuicKeys 2.1.2 and greater may upgrade to QuicKeys 3.0
for $49.95. Registered users of versions earlier than 2.1.2 may purchase
the upgrade for $79.95. If upgrades are purchased by 9/30/93, users will
receive a $10 discount. All upgrade offers expire 11/30/93. International
customers should contact their local distributors for availability and
pricing.

CE Software is the world's largest Macintosh E-mail provider. With nearly
one million QuickMail users world-wide, CE is a rapidly expanding
developer of system-enhancing software and network productivity tools for
the Windows/DOS and Macintosh markets. CE is leveraging leadership
positions to develop next generation messaging and personal agent
software.

CE Software Inc
1801 Industrial Circle, PO Box 65580, West Des Moines, IA 50265
515-221-1801;  fax: 515-221-1806;  CIS: 76136,2137
AOL/AppleLink/MCI-Mail: CESOFTWARE

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