Apple unveils plans to expand market for Macintosh

SAN JOSE, California--May 10, 1993--Apple Computer Inc. kicked off its
Worldwide Developers Conference today with two announcements that will
further expand the market for the company's Macintosh technologies.

"Unit shipments for Macintosh climbed again in our last fiscal quarter,"
said John Sculley, Apple's chairman, chief executive officer, and chief
technical officer in his keynote address. "And we're committed to making
the moves necessary to bring Macintosh technologies to even more people."

First, Apple revealed that it intends to greatly expand the scope of its
client/server computing solutions by bringing Macintosh software services,
application software, and technologies to UNIX systems. Client/server
refers to a trend in information systems toward distributing computing
resources away from centralized solutions based on mainframes and to
decentralized solutions based on desktop or mobile computers accessing a
variety of server-class systems, including mainframes.

Initially, these services--called Apple Services for Open Systems--would
provide customers with the ability to run Macintosh applications
unmodified on open systems servers, workstations, and X terminals. As a
result, Apple application developers would have access to millions of new
customers--people using UNIX-based systems--without any additional work or
expense. And UNIX users would have access to a rich suite of more than
5,000 Macintosh personal productivity applications. Apple expects products
supporting this strategy will be available to customers later this year.

The strategy was endorsed on stage at the Worldwide Developers Conference
by executives from leading open systems vendors, including Bill Filip, IBM
vice president, and president, Advanced Workstation Division; Bill Larson,
vice president of sales and marketing, SunSoft; Gary B. Eichhorn, general
manager of Hewlett-Packard's Workstation Systems Group; and Roel Pieper,
chief executive officer of UNIX Systems Laboratories.

Second, Apple revealed that it has made significant progress in the
development of the first PowerPC-based Apple Macintosh personal computer.
PowerPC is a new family of low-cost RISC (Reduced Instruction Set
Computing) microprocessors that will bring higher levels of performance
and new capabilities to Macintosh and personal computers from other
vendors.

Apple demonstrated a prototype Macintosh computer running on an 80 MHz
PowerPC 601 microprocessor--achieving a new performance level in the
computer industry. The company also demonstrated compatibility with
existing Macintosh application software running without modification on a
PowerPC 601--and previewed new applications that exploit the high
performance of the competitively priced chip. Apple also announced a
planned upgrade path to PowerPC for current Macintosh users, as well as
support from 11 leading software developers who are writing new versions
of their applications for the platform. In addition, Apple demonstrated
new foundation technologies for the Macintosh platform, including speech
recognition, telephony, and video. Apple plans to incorporate these
technologies into future products.

The announcement was Apple's first major report on the status of Macintosh
on PowerPC since announcing the adoption of the low-cost RISC chip as part
of the sweeping Apple-IBM-Motorola technology alliance in October 1991.
Apple expects Macintosh systems using PowerPC technology to be available
in the first half of 1994.

The Apple Worldwide Developers Conference runs through May 14 in San Jose.

Headquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ: AAPL)
develops, manufactures and markets computer systems for use in business,
education, the home, science, engineering, and government. A recognized
pioneer and innovator in the personal computer industry, Apple does
business in more than 120 countries. Apple's Macintosh computers and
LaserWriter printers were ranked highest in user satisfaction among
business users in recent studies by J.D. Power and Associates.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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