Apple Expands Macintosh Performa Line in the U.S. With Three New Computers

Performa 405, 430, 450 To Offer Color, More Software, Hax/Modem at Lower
Prices

CUPERTINO, California--April 12, 1993 -- Apple Computer, Inc. announced
today three new models in the Apple Macintosh Performa line of personal
computers, including a value-priced, modular color system, as well as
enhanced software and peripheral offerings across the new line. The
Macintosh Performa is designed to reach first-time buyers and new users in
the home, offering a computing solution customized for family use.

Today's announcement adds three new Performa models to the existing line in
the U.S.: the Macintosh Performa 405, Macintosh Performa 430 and Macintosh
Performa 450. The new models will provide customers with more options in
the popular Performa 400 series.

"Since we introduced the Performa in September, we have gained acceptance
in families with school age children," stated Keith Fox, vice president
and general manager of Apple USA's Consumer division. "We continue to
strive to enhance our offerings to this important group of home computer
users. The new Performa 400 models offer our customers a broader range of
options in affordable modular color systems."

The Macintosh Performa 200, Macintosh Performa 400, Macintosh Performa 600
and Macintosh Performa 600 CD, introduced last September, will remain in
the Performa product line unchanged.

FAX/MODEM & LARGER SELECTION OF SOFTWARE FEATURED

For the first time, Apple will include a modem with the Performa line. The
new Performa 400 models will be bundled with a special version of the
Global Village TelePort/Bronze fax/modem, designed specifically for this
new Macintosh Performa series. The TelePort/Bronze modem allows users to
send fax documents from their computer and access popular on-line
services. In addition, TelePort/Bronze provides Performa customers with a
convenient on-line registration option.

The new Performa 400 line will come bundled with two on-line services:
CheckFree, an automated bill payment system, and an Apple special edition
of America Online. In addition to standard on-line information services
available through America Online, the Apple version will introduce Apple
Club Performa. Apple Club Performa gives customers access to Apple News
and Product Information, Education Resources, Software Solutions, a
Performa User Message Exchange and on-line access to Apple's Customer
Support Center.

Every member of the Macintosh Performa family comes pre-loaded with
software programs. An all-in-one word processor, spreadsheet, database and
drawing application (either ClarisWorks or WordPerfect Works) will be
standard with every Performa. In addition, users will receive a selection
of the following with the new line: The American Heritage Dictionary,
Scrabble, Spectre Challenger, TouchBase, DateBook, BestBooks, Correct
Grammar and Best of ClickArt.

The Macintosh Performa 405, 430, 450, 600 and 600 CD models, will now come
bundled with Macintosh PC Exchange which provides Macintosh Performa users
easy access to DOS and Windows files.

For the first time, the Performa 405, 430 and 450 models are packaged as a
complete one box solution making them even easier to set-up. Each box
includes the CPU, a color monitor, ready-to-run hardware, optimized system
software and pre-loaded software applications.

MACINTOSH PERFORMA 400 LINE

All three new Performa models use the powerful Motorola 68030
microprocessor, and offer one processor direct slot to accommodate add-in
cards and feature seven expansion ports to easily connect printers and
peripherals. In addition, each Performa features Apple's SuperDrive, a
3.5" floppy disk drive capable of reading from and writing to disks from
Macintosh, Windows, DOS and Apple II computers.

-Running at 16 MHz, the entry-level Performa 405 offers built-in video for
displaying 16 colors (expandable to 256) on the 14-inch Apple Performa
Display. The 405 comes equipped with a 80MB hard drive and 4MB RAM
expandable to 10MB.

-The Performa 430 runs at a 16MHz clock speed and offers built-in video for
displaying 256 colors on its 14-inch Apple Performa Display. The Performa
430 includes a 120MB hard disk drive which provides ample storage, and 4MB
RAM expandable to 10MB.

-Running at 25 MHz, the Performa 450 can also display 256 colors
(expandable to 32,000) on the 14-inch Apple Performa Plus Display. The
Performa 450 includes a 120MB hard disk with 4MB of RAM expandable to
36MB. The Performa 450 provides up to two times the speed of the Performa
400, 405 or 430

There is no suggested retail pricing for the Performa product line.
Individual retailers will price the products according to their specific
solutions offerings. However, Apple expects the three new Performa 400
models to be priced in a range from $1,300 to $1,850.

AVAILABLE IMMEDIATELY THROUGH 2,200 RETAIL LOCATIONS

The Performa 405, 430 and 450 are available immediately in more than 2,200
storefront locations across the U.S., including: Biz Mart, Circuit City,
Dayton Hudson, Good Guys, Incredible Universe, Lechmere, Office Depot,
OfficeMax, Silo, Staples, Tops and selected Montgomery Ward and Sears
locations.

In addition, Apple USA has recently added three new retail distribution
accounts authorized to carry the Performa line. These are: Brandsmart,
Campo's, and Nobody Beats The Wiz.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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