SYBASE ANNOUNCES COMPREHENSIVE CUSTOMER SERVICE AND SUPPORT PARADIGM

Setting a New Standard for Support in Enterprise Client/Server Computing

BURLINGTON, MA, April 13, 1993 -- Sybase, Inc., a leading vendor of
client/server software and services for building on-line, enterprise-wide
applications, today announced its new customer service and support
paradigm at the grand opening celebration of its newest support center in
Burlington, MA. The new customer support paradigm reflects the company's
commitment to building a world-class support organization that meets the
changing support requirements of enterprise client/server computing today
and in the future.

David Peterschmidt, Sybase vice president and general manager of worldwide
field operations, commented, "We are creating a new standard for customer
support, which is crucial to the successful implementation of true
enterprise client/server computing. This standard is based on partnerships
with our customers which help us identify changing service requirements."
The Sybase Customer Support Paradigm

Based on input from customers, the new support paradigm draws on highly
skilled support people, engineering talent, and the most sophisticated
resources to support the enterprise client/server environment. The new
paradigm was created to meet the needs expressed in day-to-day input from
customers, as well as in focus groups, surveys and user group meetings.
Key elements that make up the new support paradigm include:

Global: In response to Sybase's growing customer base outside the U.S., the
company has expanded its support offering with the addition of three new
support centers in Switzerland, Holland and Japan and has doubled its
support staff in Europe in the last year. In addition, all Sybase
international offices are connected through a wide-area network, enabling
the exchange of information and expertise throughout the Sybase support
organization. Sybase has established a global standard for customer
support.

Accessible: Sybase has increased the number of support centers from four to
eight over the past year, including the opening of the Burlington support
center. The Burlington facility is a key component in increasing customer
access to highly trained personnel, and to a full range of support
services. The proximity of local support personnel provides a tremendous
advantage when on-site support is needed. In addition, Sybase has also
enhanced its "800" number (1-800/8-SYBASE) to provide customers with a
single source of information. The "800" number, available to all customers
calling from the U.S. and Canada, provides information on Sybase products,
seminars, support renewals, technical support and consulting services. In
addition, Sybase provides field account managers in each regional office.

Responsive: In order to respond efficiently and effectively to its growing
worldwide customer base, Sybase has more than doubled the number of
support employees in Europe and quadrupled the number of employees in
Burlington over the past year. Sybase has realigned its technical support
staff to insure that customers speak with the most appropriate technical
representatives. Bringing the expertise closer to the customer enables
many questions to be answered in one phone call, greatly reducing the time
invested by the customer. Sybase has also enhanced the 24-hour support
program to allow more customers the authorization to access Sybase
technical support.

Flexible: Sybase will continue to offer scalable services designed to
address the needs of the most demanding customers as well as customers
with fewer service requirements. Sybase provides three levels of support:
Alliance -- a custom program developed for the individual customer; Prime
-- 24-hour support, five to seven days a week; and Standard Service --
five days a week, 12 hours a day. Over the next year, field account
managers will be developing custom support plans which include on-site
support, beginning with North American customers.

Technology Transfer: The transfer of technology to customers is a high
priority to Sybase. Because of this commitment, Sybase has increased the
number of training centers to 19 worldwide - a 30% increase from 1992 --
and continues to offer a broad range of training courses for customers.
Sybase also hosts an annual Users' and Developers' Conference, and
provides users with trouble-shooting guides, as well as access to Insight,
a technical support electronic bulletin board that provides current
information on Sybase product news and events.

Quality & Innovation: To ensure the most sophisticated technology is
leveraged, Sybase support centers will utilize an innovative support
system, based on the SYBASE product, that allows the company's support
staff around the world to access the same information on a real-time
basis. This system enables support personnel to look at how a problem
effects a customer's entire enterprise, rather than seeing each problem as
an isolated event. Other innovative tools and support capabilities are
planned for announcement in 1993 and 1994.

To ensure the highest standards of quality are met, Sybase has begun the
process of gaining certification from the International Standards
Organization (ISO). ISO 9000 certification is required by a growing number
of Sybase customers. This certification requires adherence to a series of
quality standards which form the foundation and framework for an effective
quality system. The Sybase Technical Support Organization is committed to
gaining certification by 1994. In addition to providing the highest levels
of quality services on the full range of SYBASE product offerings, the
company provides experts trained in a variety of platform technologies.
Sybase, Inc.

Sybase, Inc. (NASDAQ: SYBS) develops and markets a leading family of
client/server-based software products and services for on-line,
enterprise-wide applications. Sybase's integrated family of software
includes servers, tools, connectivity, and administration/control products
that provide complete desktop to mainframe solutions. Headquartered in
Emeryville, CA, Sybase markets its products worldwide through its direct
sales force, telesales, distributors, OEMs, VARs, and Systems
Integrators.

Sybase Inc, 6475 Christie Ave, Emeryville, CA 04608
510-596-3500;  Fax: 510-658-9441

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