Apple Reduces Suggested Retail Prices on Selected PowerBook Duo Products

CAMPBELL, California--April 8, 1993--The Apple USA division of Apple
Computer, Inc. has reduced prices in the United States on selected
PowerBook Duo computer products.

Effective Monday, April 5, the suggested retail prices (SRPs) were reduced
on the following products: PowerBook Duo 210 4/80, PowerBook Duo 230 4/80,
PowerBook Duo 230 4/120 and the PowerBook Duo 230 4/120 with modem. The
new prices are effective immediately.

The PowerBook Duo System was named Breakthrough Product of the Year by
MacUser Magazine and named Best Portable System at the Fall 1992 Comdex.
It joins the other Apple PowerBook computers in being named Best New
Products of 1992 by Fortune Magazine, Business Week, Time and US News and
World Report. The PowerBook Duo system is noted for bridging the gap
between desktop and notebook computers by offering a full-featured desktop
computer and a lightweight (4 Ib) notebook computer in a single system ~
it has been called "the best of both worlds."

"The PowerBook Duo System has been in high demand and short supply since
introduction in October of 1992," said Bob Puette, president of Apple USA
division of Apple Computer, Inc. "We are now catching up with the demand
and the product is more readily available at Apple resellers. These price
reductions will provide customers with excellent products at unmatched
value."

Puette noted that while Apple USA is announcing a change in SRPs on these
Apple products, it is difficult to estimate what effect this action will
have on retail pricing set by resellers.

Current and previous suggested retail prices for the Apple PowerBook Duo
products are:

                             Previous SRP   New SRP   %Change

PowerBook Duo 210 4/80           $2249       $1839      18%
PowerBook Duo 230 4/80            2609        2299      12
PowerBook Duo 230 4/120           2969        2659      10
PowerBook Duo 230 4/120 w/modem   3219        2899      10

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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