Shareware Obtains Forwarding Addresses For Mailing Lists, Saves Big $$$

April 9, 1993 -- Nuts & Bolts Software is now shipping version 4.0 of
EZ-NCOA, a shareware utility for cleaning mailing lists maintained on
IBM-compatibles. Like other list cleaning programs, EZ-NCOA standardizes
each address, adds ZIP+4, and indicates invalid addresses. Unlike any
other program, EZ-NCOA obtains forwarding addresses from the National
Change Of Address Center (NCOA), a part of the U.S. Postal Service.

From your mailing list EZ-NCOA creates a set of disks that you send to the
NCOA. The NCOA maintains a database of over 100 million address changes
going back three years. After comparing your list with this database, the
NCOA sends you a new set of disks for your list. EZ-NCOA reads these disks
and updates your list. Processing costs $7.00 per thousand names
submitted, with a $25 minimum.

The savings in postage, printing, and data entry can be very large,
especially for compiled lists and lists with addresses that have not been
kept current. The Postal Service estimates the typical payback is two to
three times the cost of processing on the first mailing and the total
payback can be many times that.

Because the Postal Service prefers addresses in upper case, that is what
the NCOA provides. However, an advanced feature of EZ-NCOA is the
capability to convert addresses supplied to upper and lower case. This is
essential for personalized communications.

EZ-NCOA is compatible with any database or mailing list program and is
suggested for use with mailing lists of up to 100,000 names. The price for
EZ-NCOA is $55.00 plus $4.00 S/H and includes a 24 page manual, an
official NCOA order form, and technical support by fax and phone.

Nuts & Bolts Software, 1324 Calle Scott, Encinitas, CA 92024
619-942-9692;  fax: 619-942-9377

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