Apple Announces Worldwide Availability of the Apple Multimedia Program

MACWORLD, TOKYO--February 12, 1993--Apple Computer, Inc. today announced
the worldwide availability of the multimedia developer program through
APDA, Apple's source for developer tools. The worldwide Apple Multimedia
Program is designed to spur the development of multimedia products. The
program provides marketing and technical information that enable Apple's
partners all over the world to prosper in the growing areas of multimedia
creation and playback.

The Apple Multimedia Program has been well received in the United States
and Canada since its inception in December 1992. Currently, over one
hundred members have joined the program, representing the developer,
consultant, producer, and systems integrator/VAR communities.

There is a growing number of multimedia developers that take advantage of
multimedia technologies that are built into all Macintosh personal
computers. Technologies such as QuickTime (Apple's architecture to handle
dynamic data types such as sound, video, and animation), newly enhanced
CD-ROM software and CD-ROM-equipped Macintosh computers have enabled
developers to create new and different multimedia products.

"The availability of the Apple Multimedia Program worldwide represents
Apple's continuing commitment to fulfilling the needs of the worldwide
developer community," said Kirk Loevner, vice president of Apple's
Developer Group.

"The Apple Multimedia Program will provide our global multimedia community
with critical resources for building profitable new media businesses,"
said Satjiv Chahil, vice president of Apple's New Business Initiatives
Group. "We are pleased to be bringing our successful program to developers
worldwide and reaffirming our leadership in multimedia."

Apple Multimedia Program

Apple Multimedia Program starter kit and quarterly mailings include the
following:

Market Research Reports

* Multimedia Developers and Producers: Industry Assessment
* CD-ROM and Laserdisc Trends
* Future reports on emerging Multimedia market opportunities 
  and important industry trends

Multimedia Design, Human Interface, and Production Video Series
(in PAL and NTSC format) Guidebooks

* The Best of The QuickTime Forum
* Apple CD-ROM Handbook
* Apple CD-ROM Technical Guidebook
* The World of Macintosh Multimedia
* Demystifying Multimedia
* More guidebooks to help developers create multimedia products

QuickTime 1.5 Developer CD-ROM

Pricing and Availability

The Apple Multimedia Program materials will be available in mid-March, 1993
through APDA. For specific price and availability information in your
region, please refer to the attached list of international APDA offices.

The Apple Multimedia Program is currently available in the United States
and Canada. A special introductory discount is available to those who join
before July 31, 1993. For more information about joining the program in
these two countries, call (408) 974-4897, or send an AppleLink to
DEVSUPPORT or an Internet message to DEVSUPPORT@APPLELINK.APPLE.COM.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

  +---------------------------------------------------------------+
  |   From the America Online - New Product Information Services  |
  +===============================================================+
  | This information was processed from data provided by the      |
  | above mentioned company. For additional details, contact the  |
  | company at the address or telephone number indicated above.   |
  |    All submissions for this service should be addressed to    |
  |   BAKER ENTERPRISES, 20 Ferro Drive, Sewell, NJ 08080 U.S.A.  |
  +---------------------------------------------------------------+
