Wired Magazine Launches January 26, 1993

San Francisco, January 18th, 1993:

Bruce Sterling on the future of war.
Nicholas Negroponte on high-definition TV's present dilemma. 
Lewis Perelman on education's dismal past. 
Camille Paglia on Marshall McLuhan. 
Fred Davis on chip design. 
John Browning on electronic libraries. 
John Markoff on the hacker's latest thrill. 
Oliver North, Ed Meese, Dick Thornburgh and the colossal software 
   scandal at the Department of Justice. 
Steven Speilberg. Stewart Brand. Star Trek. Knight Ridder. 
ISDN, MIT, CNN, 3DO, U2 . . . 

At the dawn of a new millennium, the first magazine that addresses the
questions posed by the Digital Age has arrived.

Who taught the Pillsbury Doughboy to mambo? Why is the Pentagon spending
billions of dollars on virtual reality? Has sex gone digital? Why are the
French busily scanning the pages of 100,000 great works of the 20th
century into massive computers? Who at the Justice Department wanted
Inslaw Inc.'s software so badly that they got the Department to lie, cheat
and steal for it? What happens to the $450 billion we spend each year on
education?

The premiere issue of Wired has the answers. 

Wired is the first truly new magazine of the 1990s, according to 
Editor/Publisher Louis Rossetto.

"The Digital Revolution is whipping through our lives like a Bengali
typhoon," Rossetto writes in Wired's premiere issue, "while the
traditional media is still groping for the snooze button. Meanwhile, the
computer 'press' is too busy churning out the latest
PCInfoComputingCorporateWorld iteration of its ad sales formula cum parts
catalog to even consider the meaning or context of social changes so
profound their only parallel is probably the discovery of fire.

"There are a lot of magazines about technology. Wired is not one of them.
There are a lot of lifestyle magazines. Wired is the first mindstyle
magazine - about the most powerful people on the planet today: the Digital
Generation."

Wired is the authentic voice of the Digital Generation, the tens of
millions of creators and users of digital technologies who are driving the
Digital Revolution. This is the merger of the media, telecommunications
and computing which is transforming every aspect of how we work, play,
entertain, educate and inform. From the arts to medicine, finance to
feature films to politics, the Digital Generation embodies the most
powerful force for change in the world today.

Wired tracks this emerging digital culture, from the sweeping changes in
business wrought by the personal computer to the sub-cultures born of
teenage hackers and multi-million-dollar movies. Wired is there to give
context to this revolution; the big view, the whole view, the human view.


So what do magazine people have to say about Wired? "One of the most
interactive . . . and successful products in the information age,"
commented John Evans, former president of Murdoch Magazines and current
president and CEO of News Electronic Data, Inc.

Wired is a collaboration by some of best and brightest of the Digital
Generation. Wired's principals and staff are drawn from key technology and
techno-culture magazines. Wired's initial financing came from two of
America's foremost digital entrepreneurs and prophets. And Wired's
contributors are the cream of writers covering technology, business,
design and culture from around the globe.

Wired's quality design has already won it accolades and awards. It was
voted "Best Magazine" by San Francisco Atelier, a coalition of artists and
creatives, when it debuted at Macworld Expo earlier this month. 

Wired marks the first time Nicholas Negroponte, director of MIT's Media Lab
and one of the world's leading technology visionaries, has written for any
magazine, despite numerous offers. "Computing and communications is now
about lifestyle, not bytes, pixels, or gigaflops," Negroponte said. "The
founders of Wired are the first to recognize that." 

Wired is quick, smart and literate, featuring the most keen-eyed observers
of our times, including writers drawn from media as diverse as Esquire,
MacUser, The Economist, The Far Eastern Economic Review, the BBC, Mondo
2000, and The New York Times.

Full color and fully digital, Wired is designed by John Plunkett,
award-winning designer and partner in Plunkett + Kuhr. Wired features some
of America's best photographers, graphic artists and young digital
designers. Innovative and stunning, Wired's design reflects the magazine's
approach to digital technology: that it can be humanized, that it can be
tamed by understanding. 

Following its succesful launch at Macworld Expo in San Francisco on January
7th and the Consumer Electronics Show in Las Vegas the following day,
Wired will hit national newsstands on January 26th with an impressive line
up of advertisers. AT&T, Apple, Bose, Origin, Radius, Rebo, Seagate and
Silicon Graphics are among the charter advertisers sharing Wired's
premiere pages. The magazine will be distributed nationally by Hearst
Corp. 

Nicholas Negroponte and Charlie Jackson (founder of Silicon Beach
Software), provided the seed financing, while investment bankers Sterling
Payot arranged Wired's launch. Wired is an independent magazine, wholly
owned by Wired Holdings, affiliated with no other publishing concern.

Wired launches as a bimonthly, eventually becoming a monthly. The initial
print run for the premiere issue is 150,000 copies. Wired will be
available on newsstands for $4.95; subscriptions are $20.

  +---------------------------------------------------------------+
  |   From the America Online - New Product Information Services  |
  +===============================================================+
  | This information was processed from data provided by the      |
  | above mentioned company. For additional details, contact the  |
  | company at the address or telephone number indicated above.   |
  |    All submissions for this service should be addressed to    |
  |   BAKER ENTERPRISES, 20 Ferro Drive, Sewell, NJ 08080 U.S.A.  |
  +---------------------------------------------------------------+
