New Low-Cost Desktop Marketing

December 14, 1992 -- Target Microsystems has just released new
5th-generation versions of its software products, Rifleshot and Bullseye,
which provide high-end desktop marketing features for small/medium
businesses. Features for business-to-business marketers include:

Salesforce Automation - Links geographically dispersed field laptops into
full-featured integrated salesforce automation systems with many
user-configurable options. Leads are transmitted to field laptops, and
sales activity data is transmitted back to managers. Transmissions are via
modem or diskette.

Automated Inquiry Processing - keyboard entry or import leads from
publishers. Prints response letters/labels; automatically assigns
followup; transmits leads to field salespeople via modem, diskette, or
printed lead sheets.

Lead Tracking - Measures discard rate, prospect count, sales revenue,
forecast dollars, time to qualify, time to close, monitors progress of
leads throughout the selling cycle.

Database Marketing - 72 sort key fields for high-precision prospect
profiling, distribution analysis, aging analysis purge, merge/purge
databases, duplicate name traps.

Direct Marketing - Imports mailing lists in all popular formats, automates
personalized direct mail campaigns, performs Nth sample tests, bulk mail
optimizer, automated multishot mailing sequences.

Performance Analysis - Measures payback on ad/promo investments,
salesperson lead utilization effectiveness, actual sales performance vs
plan, selling cycles, wide array of management reports + report writer.

Pricing starts at $195 - very affordable for even the smallest business.
Runs on IBM-compatibles.

Target Microsystems, 1852 Blacks Rd, Hebron, OH 43025
800-SELL PRO (735-5776)

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