Apple Reduces Suggested Retail Prices on Many Macintosh Products in The
U.S.

CUPERTINO, California--September 28, 1992-The Apple USA division of Apple
Computer, Inc. announced today that it has reduced manufacturer suggested
retail prices (SRPs) in the United States on many Apple Macintosh personal
computers and related peripheral and accessory products.

Apple's SRP price reductions extend across the majority of the Macintosh
product family including the Macintosh Quadra line. Reductions in SRP
range from 11 percent to 36 percent on the following products: the
Macintosh Classic II, Macintosh LC II, Macintosh IIsi, Macintosh IIci,
Quadra 700, and selected configurations in the Quadra 950 line. Price
reductions will vary by product, based on configuration. The new prices
are effective immediately.

"Lowering our SRPs will enhance our competitive market position by
providing computers at aggressive price points across the Macintosh
product line," said Bob Puette, president of the Apple USA division of
Apple Computer, Inc.

"This year Apple has seen solid gains in marketshare, unit share and
overall revenue growth while many of our competitors have struggled to
maintain their position,'' Puette added. "We intend to continue our
offensive posture by attracting new customers through aggressive pricing,
excellent products and unmatched value."

Puette noted that while Apple USA is announcing a change in SRPs on many
Macintosh products, it is difficult to calculate what effect this action
will have on retail pricing set by resellers.

Current and previous suggested retail prices for selected Macintosh
computers are:

                                Previous SRP   New SRP  %Change

Macintosh Classic II  4MB/40HD     $1,699       $1,079     36%
Macintosh Classic II  4MB/80HD      1,849        1,209     35
Macintosh LC II       4MB/40HD      1,699        1,239     27
Macintosh LC II       4MB/80MB      1,849        1,349     27
Macintosh IIsi        3MB/40HD      2,499        1,729     31
Macintosh IIsi        5MB/80HD      2,999        1,999     33
Macintosh IIci        5MB/SD        3,299        2,539     23
Macintosh IIci        5MB/80HD      3,999        2,719     32
Macintosh IIci        5MB/230HD     4,599        3,089     33
Quadra 700            4MB/SD        5,199        4,219     19
Quadra 700            4MB/80HD      5,899        4,669     21
Quadra 700            4MB/230HD     6,499        5,039     22
Quadra 700            4MB/400HD     7,199        5,849     19
Quadra 950            8MB/230HD     8,499        7,349     13
Quadra 950            8MB/400HD     9,199        8,169     11


Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

  +---------------------------------------------------------------+
  |   From the America Online - New Product Information Services  |
  +===============================================================+
  | This information was processed from data provided by the      |
  | above mentioned company. For additional details, contact the  |
  | company at the address or telephone number indicated above.   |
  |    All submissions for this service should be addressed to    |
  |   BAKER ENTERPRISES, 20 Ferro Drive, Sewell, NJ 08080 U.S.A.  |
  +---------------------------------------------------------------+
