Apple Introduces Mainstream 14" Color Display

CUPERTINO, California--October 19, 1992--Apple Computer, Inc. today
introduced a low-cost, high-resolution Macintosh Color Display designed to
complement the sophisticated color and graphics capabilities of the
Macintosh computer family. The new display offers increased brightness,
advanced ergonomic features, and is affordably priced at U.S. SRP $589.

"With this display, customers not only get a higher quality screen and
better ergonomics, but it also helps lower the overall cost of modular
Macintosh systems," said John Moon, Apple's vice president of imaging
products. "We believe this will make Macintosh computers even more
appealing to customers who need an affordable system."

The new Macintosh Color Display improves on the high quality of its
predecessor, the award-winning AppleColor High-Resolution RGB Monitor,
while retaining all of its best features. An advanced 14-inch Sony
Trinitron picture tube, combined with re-engineered circuitry, provides
high definition, sharp focus, and virtually none of the distortion common
in other displays in its class. It features 640 horizontal and 480
vertical pixels for a full-page width by half-page length viewable area.
At 70 dots-per-inch, it provides lines that are straighter, edges that are
sharper, and images that are clearer than other displays in this price
range.

Apple has also designed this display with advanced ergonomic features.
These include a built-in tilt and swivel stand that lets users adjust the
display to the most comfortable viewing angle, a feature that meets ISO
international requirements for tilt/swivel adjustability. It has
brightness, contrast, and power controls that are located on the front
panel so they can be reached easily and a low center of gravity to give it
greater stability.

Another notable feature of this display is its compliance with the SWEDAC
MPR-2 recommendations for ELF and VLF emissions. In addition, it requires
less power to operate - 32% less than Apple's previous 13" monitor and
over 40% less than many other competitive displays.

The Macintosh Color Display is supported by the on-board video of all
Macintosh computers from the Macintosh LC to the Macintosh IIvx (16 colors
on the Macintosh LC, 256 colors on the Macintosh IIsi to the new Macintosh
IIvx, and 16.7 million colors on the Macintosh Quadra computers).

Apple expects the new monitor to be the most popular display for purchasers
of Apple's mid-range Macintosh computers.

Pricing and Distribution 

The Macintosh Color Display will be available worldwide through authorized
Apple resellers on October 19, 1992. In the U.S., its suggested retail
price will be $589. (Pricing will vary outside the U.S.)

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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