INTERPLAY PRODUCTIONS SIGNS CINEPLAY INTERACTIVE AS AN AFFILIATE LABEL

Santa Ana, CA - September 3, 1992 - Interplay Productions announced today
the signing of an agreement with Cineplay Interactive, a division of Will
Vinton Studios for exclusive distribution of new products developed over
the next two years. The first title is Cineplay's upcoming release Power
Politics, a Windows product that allows up to three players to pit the
presidential candidates of their choice against each other to find who
wins the election.

Kellyn Beck, platinum-selling game designer and President of Cineplay
Interactive states "We are excited about our new relationship with
Interplay on several levels. This is an important step toward creating
greater visibility for Cineplay products, but more importantly, it is a
creative partnership that will result in an exciting new direction for our
organization."

According to Brian Fargo, President and founder of Interplay Productions
"From a strategic standpoint, our two companies are an ideal match. As we
get more involved with clay animation, we could not have asked for a
better partner. And as we maintain our aggressive pursuit to stay abreast
of state of the art technology, we believe we have valuable expertise to
offer Cineplay as they get more involved in computer animation.

We look forward to a long, solid relationship, creatively working together
on future projects."

Adds Phil Adam, Interplay's Vice President of Sales and Marketing "We are
pleased to have Cineplay on board as an addition to our affiliate label
roster. As we continue to grow the company, we will be evaluating solid
players like Cineplay."

Cineplay Interactive is the brainchild of Kellyn Beck and Oscar winning
filmmaker Will Vinton, creator of the dimensional animation art of
Claymation.

Interplay Productions is a dynamic software company dedicated to creating
the most challenging and entertaining computer games on the market.

INTERPLAY PRODUCTIONS, 3710 S. SUSAN, #100, SANTA ANA, CA 92704
(714) 545-9001;   FAX (714) 549-5075

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