Apple USA Authorizes Eleven U.S. Retailers to Carry Macintosh Performa
Line

Macintosh Performa To Be Sold In Nearly 2,000 Mass Merchandise, Consumer
Electronics and Office Products Superstore Outlets Nationwide

NEW YORK, New York--September 14, 1992--The Apple USA division of Apple
Computer, Inc. today announced the authorization of eleven major U.S.
consumer retail chains to carry the full line of Apple Macintosh Performa
computers and peripherals.

Launched today in New York, the Macintosh Performa line will be sold in
approximately 2,000 locations nationwide by the following: Sears,
Montgomery Ward, Circuit City, Dayton Hudson, Lechmere, Silo, Office
Depot, OfficeMax, Staples, Tops, and Incredible Universe.

The Macintosh Performa 200 and Macintosh Performa 400 models, as well as
complementary peripherals are available immediately; the Macintosh
Performa 600 and Macintosh Performa 600 CD will become available through
these outlets in October, 1992. Today's announced authorizations for the
Macintosh Performa line follow a 56 location U.S. distribution pilot with
Sears, Silo, Office Depot and OfficeMax.

Designed as a total solution for first-time buyers, all Macintosh Performa
CPUs will be customized to include an enhanced version of System 7
software as well as a variety of applications software to be specified by
the retailer. In addition, all Macintosh Performa CPUs will include one
year of Apple-direct toll-free telephone support and in-home service.

Suggested retail pricing and financing options for Macintosh Performa will
be set individually by retailer.

"Typically first-time buyers, especially families that are spending their
own dollars, have purchase requirements that make them unique," said Keith
Fox, Apple USA's vice president and general manager for Consumer Markets.
"Among other things, these customers want a computer that's easy to use
and easy to buy. Our data from the pilot program has indicated that over
70% of mass merchandise customers have never shopped in a computer
specialty store."

Macintosh Performa represents a total solution specifically designed for
this customer set, incorporating the full power of Macintosh with enhanced
system software, bundled applications, service and support -- all offered
where these customers shop. This will be the first time that Apple
products will be widely available in consumer-oriented outlets.

"It is our goal with Performa to reach new users and complement Apple's
current product and distribution strategy in the business arena.
Experienced computer users, business users and those who require complex
solutions will continue to rely on Apple's authorized reseller network for
the largest selection of Macintosh solutions for a range of business
needs," said Fox.

The entire Macintosh Performa product line, two Macintosh Performa display
options-the Performa Display and Performa Display Plus and the Apple
StyleWriter and Apple Personal LaserWriter LS will be available through a
consumer-oriented distribution channel.

Apple Computer, Inc. is a leading supplier of computers to consumer,
education, business and government markets in the U.S. and a recognized
innovator in the personal computer industry. Apple utilizes a network of
multiple distribution channels in the U.S. to serve its broad base of
customers, including 1,700 computer specialty stores and computer
superstores; approximately 2,000 retail consumer outlets; Apple education
sales consultants in the K-12 market; campus resellers in higher education
and government resellers. In addition, Apple solutions are available
through value-added resellers, systems integrators, independent systems
vendors and consultants.

Apple Computer, 20525 Miriana Ave, Cupertino, CA 95014
408-996-1010

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