AVERY DENNISON LAUNCHES LASER BUSINESS CARDS

DIAMOND BAR, Calif. -- Avery Dennison has introduced Laser Business Cards,
providing users with the ability to produce high-quality,
professional-looking business cards instantly with their laser printer.

Perfect for small and home office users who require only small quantities
of business cards at a time or larger companies that frequently need
interim cards for new employees, title changes and last minute requests,
Avery's Laser Business Cards allow users to create business cards without
the hassle, delay or higher cost of ordering from an outside vendor.

With the company's new laser card product, users can incorporate company
logos or other clip art to custom-design business cards right from their
PC or Mac. The cards are made of the thickest card stock available for
jam-free performance and are micro-perforated for easy card separation and
smooth edges. Designed to feed automatically from the paper tray of any
black and white or color laser printer, each sheet contains ten 2 x 3
1/2-inch standard size, white business cards.

"Our customers have expressed a need for business cards that can be created
quickly and inexpensively in-house," said Andrew Starr, senior product
manager, Avery Dennison. "Combining new micro-perf technology and
top-quality card stock that works with either a PC or Mac and a laser
printer, Avery gives users the ease and flexibility to produce business
cards on demand."

Included in each box of Laser Business Cards is a tips booklet with
formatting and printing guidelines for the most popular software programs
Microsoft Word for Windows 2.0, AmiPro 3.0, WordPerfect 5.1 for DOS,
Microsoft Word 5.5, WordPerfect 5.2 for Windows and Microsoft Word for
Macintosh 5.1.

For faster formatting, a template for Laser Business Cards is available in
Avery's LabelPro and MacLabelPro software. For current LabelPro and
MacLabelPro users, template disks are available for $4.95 (to cover
shipping and handling) through the company's Consumer Service Center at
1-800-462-8379.

LabelPro and MacLabelPro software also includes templates for Avery's
complete line of laser card products -- index cards, post cards, rotary
cards and name tag cards -- and desktop printer supplies, including
shipping labels, diskette labels, audio and video cassette labels, file
folder labels, custom indexes, clear address labels and overhead
transparencies.

At a suggested retail price of $12.95, Avery Laser Business Cards are sold
in boxes containing 250 cards (10 business cards per sheet, 25 perforated
sheets per package).

Avery's Laser Business Cards are available through office product and
computer dealers nationwide. For more information, users can call
1-800-252-8379.

Avery Division, a division of Avery Dennison, is located at 20955
Pathfinder Road, Diamond Bar, Calif. 91765. Avery Dennison, headquartered
in Pasadena, Calif., is a leading worldwide manufacturer of office
products, pressure sensitive adhesives and materials, product
identification and control systems, and specialty chemicals.

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