AT&T Business Network is now commercially available

October 26, 1995 -- CAMBRIDGE, Mass. -- AT&T today announced that AT&T
Business Network, a new online information service for business
professionals, will be commercially available on October 30, 1995. AT&T
Business Network is the first content product from AT&T New Media
Services, the recently announced AT&T unit focused on developing
AT&T-branded content services for business and professional markets.

AT&T Business Network gives business professionals easy access to the news
and information they need to manage and grow their businesses. The service
helps them stay current on critical industry and business news, access
extensive reference information, connect with an active community of
peers, and take full advantage of Internet-based business resources. AT&T
Business Network is hosted on AT&T Interchange Online Network, an
Internet-based publishing platform that hosts a collection of specialized
online services from independent publishers.

"Today's business professionals have a crushing, unmet need to get the
right information in a convenient form, for immediate analysis and action.
No one has been providing this in such a comprehensive, focused way to
individuals -- until now," said Michael E. Kolowich, president of AT&T New
Media Services. "With AT&T Business Network, we're addressing this need
head-on. To achieve this, we've coupled the industry's most advanced
online publishing platform with content from premier business information
providers, and with seamless access to Internet and World Wide Web
resources."

AT&T Business Network costs $39.95 per month for 10 hours of connect time,
plus $2.95 an hour for additional hours. Those who sign on to AT&T
Business Network before December 31, 1995, can take advantage of special
introductory pricing of $24.95 per month through June 30, 1996. The
monthly fee includes integrated links to the Internet and World Wide Web,
the Netscape Navigator software and electronic mail services. Additional
pricing plans for high-volume users will be announced later this year.
Those interested in joining AT&T Business Network may call
1-800-660-2299.

AT&T Business Network features a diverse set of information from leading
publishers, including (in alphabetical order): Bunker Hill Consulting
Group; BNA, Inc. (The Bureau of National Affairs); Business Travel News;
CCH INCORPORATED; CNN Interactive; Cowles Business Media; Cowles New
Media; Dow Jones Business Information Services, the electronic publishing
arm of Dow Jones & Company; Dun & Bradstreet Information Services;
Entrepreneurial EDGE; Entrepreneur Magazine Group; Seth Godin Productions,
Inc.; Guerilla Marketing International; Individual, Inc.; Information
Access Company; Inso Corporation; Investext Industry Reports; The
Kiplinger Washington Editors, Inc.; Nightly Business Report; Standard &
Poor's, a division of the McGraw-Hill Cos.; Thomas Register of American
Manufacturers; Thomas Food Industry Register; TRW Business Information
Services; TV HOST, Inc.; Weather Services Corporation; Weissmann Travel
Reports; and Meg Whittemore, Whittemore & Associates.

AT&T Business Network will also incorporate extensive material from
business-oriented services on the World Wide Web. Service members will not
need to log on separately to the Internet, or navigate through directories
to find the information they need. Links to related Web content are
embedded throughout AT&T Business Network, supplementing and enriching the
service. When members click on Web links, Netscape Navigator is launched,
transporting them directly to the specified Web sites. They can then
easily return to AT&T Business Network.

System requirements for AT&T Business Network are an IBM personal computer
or compatible (80386 processor or above), the Windows 3.1 or Windows 95
operating system, 8 MB RAM (4 MB possible), 10 MB available hard disk
space, VGA display (or better), 9,600 bps modem (or higher) and a
Windows-compatible mouse.

AT&T Business Network will be available through a broad range of direct
response marketing programs, including ads breaking over the next month in
national newspapers and trade magazines, as well as through aggressive
sales and marketing programs targeted at the AT&T customer base of
approximately 10 million businesses. For more information, call
1-800-660-2299 or visit the AT&T Interchange Online Network Web site
(http://www.ichange.com). Information providers interested in publishing
opportunities on AT&T Business Network may contact Bonnie Silveria at
617-252-5202 or Bonnie@staff.ichange.com, or Wendy Beecham at 617-252-5124
or WBeecham@staff.ichange.com.

AT&T New Media Services

AT&T Business Network is a product of AT&T New Media Services, a new AT&T
unit that is part of the company's initiative to develop a series of
AT&T-branded online information services, targeted at business and
professional markets. The unit also publishes Interchange Central, the
general interest news and information service bundled with every AT&T
Interchange service membership. AT&T New Media Services also develops,
maintains and manages AT&T Interchange Online Network, a next-generation
publishing platform that hosts a network of specialized online services
developed by independent publishers. The AT&T Interchange team works
closely with network publishing partners, providing state- of-the-art
editorial tools and expert consulting services to help partners create
their services. AT&T New Media Services is based in Cambridge, Mass.

AT&T Corp., a global communications and computer company, operates the
world's largest and most advanced long-distance network and provides
communications services and products, as well as network equipment and
computer systems, to businesses, consumers, telecommunications services
providers and government agencies.
 
 =========================================================
 From the 'New Product News' Electronic News Service on...
 AOL (Keyword = New Products) and Delphi (GO COMP PROD)
 =========================================================
 This information was processed from data provided by the
 company/author mentioned. For additional details, please
 contact them directly at the address/phone# indicated.
 Trademarks are the property of their respective owners.
 =========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  USA
 Email: rbakerpc@delphi.com  -or- RBakerPC (on AOL/Delphi)
 =========================================================
