Apple Stakes Out Price and Technology Leadership in Home Market For the
Holidays

Powerful, Home and Home Office Multimedia Computers Feature Internet
Access, Quad-Speed CD-ROM Drives

CUPERTINO, California--October 16, 1995--Shoppers looking for a new home
computer this holiday season will be pleasantly surprised by the new price
tags they find on Apple's Macintosh Performa systems. The company
announced today that it is offering aggressive new prices across its line
of personal computers designed specifically for home use--the Macintosh
Performa. The price reductions, effective immediately in the United
States, range from 4% to 20%. Additionally, the company introduced a new
Macintosh Performa model--the Performa 6300CD--and a companion logic board
upgrade. The Performa 6300CD system is Apple's most powerful
all-in-one-box solution for the home market to date, incorporating a 100
MHz PowerPC 603e microprocessor as well as robust multimedia features and
built-in Internet capabilities.

The new pricing is part of Apple's ongoing efforts to provide families and
other home users with superior value, as well as the technology needed for
today's powerful multimedia applications.

"First time buyers and home users are some of our most demanding customers.
They want the most advanced technology, uncompromising customer support,
and the lowest prices," said Keith Fox, Apple's vice president of
worldwide home markets. "The Performa line more than satisfies these
requirements. We expect these new prices will give people considering a
computer purchase one more reason to buy now, and buy Macintosh--the
leading multimedia computer for the home."

                   Pricing Reductions and Configurations

Model              Configuration         Former $Range*   New $Range
----------------------------------------------------------------------
Performa 631CD     8/500/2XCD/14"/14.4   $1,499-1,549     $1,399-1,449
Performa 640CD    12/500/2XCD/15"/14.4   $2,299-2,399     $1,999-2,049
DOS Compatible
Performa 6116CD    8/700/2XCD/14"/14.4   $1,899-1,949     $1,699-1,749
Performa 5200CD    8/800/4XCD/15"/14.4   $1,999-2,049     $1,899-1,949
Performa 5215CD    8/1GB/4XCD/15"/14.4   $2,299-2,399     $2,199-2,299

Model              Configuration         Former $Range*   New $Range
----------------------------------------------------------------------
Performa 6200CD    8/1GB/4XCD/15"/14.4     $2,299-2,399   $1,999-2,049
Performa 6205CD    8/1GB/4XCD/15"/28.8     $2,399-2,499   $2,099-2,149
Performa 6218CD   16/1GB/4XCD/15"/14.4     $2,699-2,799   $2,399-2,499
Performa 6220CD    16/1GB/4XCD/Vi/TV/14.4  $2,499-2,599   $1,999-2,049
Performa 6230CD   16/1GB/4XCD/
                         Vi/MPEG/15"/14.4  $2,999-3,099   $2,699-2,799

* Prices shown are U.S. prices only.  Actual street prices may vary at the
discretion of the reseller.

Performa 6300CD--More Power, More Features, More Solutions for the Home

The Macintosh Performa 6300CD system brings new capabilities and options to
home users. These new capabilities include a high performance 100MHz
PowerPC 603e microprocessor with built-in 256K level-2 cache that enables
software programs to run quickly, smoothly and efficiently; a 28.8
internal data/fax/voice modem for fast connection to online services and
the Internet; a quad-speed CD-ROM drive that provides fast access to the
video, stereo music, narration, graphics and animation available on
CD-ROMs; a 15-inch color monitor with built-in stereo speakers for
high-quality audio playback; 16MB of memory standard, enabling the user to
run several applications simultaneously; and a 1.2 GB hard drive to store
sophisticated applications and media rich information for years to come.
Taken together, these powerful features give home users a computer that
easily handles any task--whether it's creating a multimedia presentation,
surfing the Internet, or balancing the checkbook.

The powerful new features of the Performa 6300CD system build on the
foundation common to all Performa systems: the easy-to-use Mac OS;
ready-to-run, plug-and-play hardware optimized for multimedia applications
(CPU, monitor, keyboard, modem, CD-ROM drive, microphone); a selectcations
to date optimized to take advantage of PowerPC technology. These
applications join the thousands of existing Macintosh applications.

The Macintosh Performa 6300CD system is expected to be priced in the range
of U.S. $2,799 - 2,899. Availability will initially be limited, increasing
throughout the Fall.

Internet Ready

Apple makes it simple for Macintosh Performa customers to get on the
Internet through the use of eWorld, Apple's online service. eWorld, which
is bundled with all Performa systems sold in the United States, provides
simple, one-click access to the Internet's World Wide Web. Other eWorld
solutions include direct online support from Apple, comprehensive computer
usage information, and carefully selected content for families. Users can
utilize the wealth of information available on the Web, as well as send
email to anyone in the world who has access to any online service.

Personal Communications for the Home

In addition to being Internet-ready, the Macintosh Performa 6300CD system
features built-in telephony, enabling users to set-up their computer as an
answering machine, speaker phone and facsimile machine with both send and
receive capabilities. The digital answering machine can store virtually
unlimited messages and play them in any order.

Speciality Multimedia Solutions: Video, TV, MPEG

All of Apple's speciality multimedia solutions--the Apple Video System,
Video/TV System, Presentation System, and MPEG Media System--work with the
Macintosh Performa 6300CD system. These solutions allow customers to
capture video from either a television, VCR tape, or directly from a
camcorder, with a single button, watch TV in a window on their computer
screen, and display presentations to a large screen TV. These
user-installable cards work with all Performa 630, 5200 and 6200 series
systems. The Apple MPEG (Motion Picture Experts Group) Media System, a
user-installable card that provides full motion, full screen video on the
computer, is also compatible with the Macintosh Performa 6300CD system, as
well as all Macintosh Performa 630, 5200 and 6200 systems.

Logic Board Upgrade

The Power Macintosh 5300/6300 Logic Board Upgrade provides owners of
Performa 630, 5200 and 6200 series systems with the power of the Performa
6300CD system, without having to purchase an entirely new computer. This
dealer installable board has a 100MHz 603e PowerPC microprocessor, one
megabyte of video memory and Macintosh System 7.5.1. In most cases,
customers retain the memory and modem of their original system. Owners of
the Performa 630CD series systems will probably need to purchase
additional memory. The logic board upgrade will work with Performa 630CD,
5200CD and 6200 series systems; Macintosh LC 630 series systems; and
Macintosh Quadra 630 systems. The Power Macintosh 5300/6300 Logic Board
Upgrade is expected to have a price range of $699.00 - 749.00. Shipping is
expected to begin in early 1996.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to-use personal
computers, servers, peripherals, software, on-line services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific and
engineering and government markets in over 140 countries.

NOTE TO EDITORS: If you are interested in receiving Apple press releases by
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you do not have a PIN, please call the Public Relations Hotline at (408)
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Customer Information Contact: If you are considering the purchase of an
Apple product and would like to have product information faxed to you,
please call 1-800-462-4396 in the U.S. or (415) 598-4329 in Canada. If you
do not have a fax machine or would like to locate an Apple authorized
reseller near you, please call 1-800-538-9696. Customers outside the U.S.
should contact their local Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
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