Apple Consolidates Internet Content and Services Development as Part of
Companywide World Wide Web Push

New Customer Web Sites Planned; eWorld to Accelerate Integration of
Internet and Web Content, Services, and Technology

CUPERTINO, California--September 28, 1995--In a series of organizational
moves designed to increase its presence on the Internet and World Wide
Web, Apple Computer, Inc. today announced that it has expanded and
consolidated all of the company's Internet and on-line content and
services development into one division. Acknowledging the strategic
importance of the Internet to the company, Apple has changed the name of
its on-line services division to Apple Internet Services, and enlarged its
responsibilities. The group will now be responsible for the following:

-- The launching, in 1996, of a series of new, Apple-branded, World Wide
Web sites and services for customers in markets where Apple is strongest;

-- The management of eWorld, the company's on-line service, moving it
toward a more Internet-based service; and

-- The direction and integration of Apple's award-winning corporate and
product World Wide Web sites (previously in the Worldwide Marketing and
Services division).

Led by Peter Friedman, now vice president of Apple Internet Services, the
group will work in tandem with the company's software organization, under
the leadership of vice president of Systems Software Technology, Ike
Nassi, to develop new Apple products and technologies that make it even
easier for people to get on, publish on, and derive advantage from the
Internet.

"We think the future of the information industry--open platforms, diverse
media, the elevated customer voice for differentiated services--is
unfolding on the Internet today," said Michael Spindler, Apple's CEO and
president. "We plan to build on our existing strengths and leadership in
the electronic services realm and advance aggressively." Spindler
continues, "By consolidating our Internet content and services work, and
focusing our on-line service on the Internet, we aim to quickly create a
powerful and influential Apple community on the Web. We believe the Apple
brand can be as renown in Cyberspace as it is in publishing, education,
and the home.

Here are further details on the major initiatives of Apple Internet
Services Group.

-- A series of Apple-branded, World Wide Web sites. Apple Internet Services
expects to develop, both independently and in conjunction with other
companies, a portfolio of World Wide Web sites that address the interests,
needs, and aesthetics of people in Apple's targeted markets. This means
Apple expects to be delivering Web sites focused on, among others,
creative professionals, family computer users, K-12 teachers and students,
as well as college and university students and professors. Two such sites
are presently available in pilot: (Web City (www.eworld.com/general/) and
Learning Community (www.eworld.com/learning/). The group expects to
deliver the first in this series of new Web sites in early 1996.

-- Moving eWorld toward the 'Net. In the coming year, the new group will
manage eWorld, the company's on-line service, with an eye toward enhancing
the ease and gracefulness of eWorld's access to the Internet. Today eWorld
offers TCP/IP access, Internet mail gateways and access to the World Wide
Web, FTP sites, and UseNet newsgroups. Next month eWorld expects to deploy
a new interface that offers direct and immediate access to select World
Wide Web sites from within eWorld. Additionally, the next major upgrade of
eWorld, slated for mid-1996, is expected to be based primarily on
Internet, open-standards technology instead of its current proprietary
technology. eWorld presently has more than 115,000 subscribers and is
distributed maiage (www.apple.com) to the QuickTime VR Web site
(qtvr.quicktime.apple.com) to the Apple Japan site
(www.iijnet.or.jp/apple/index-e.html). The company believes that the
management integration of these sites with eWorld's increased Internet
focus will give residents of Cyberspace more focused Apple information
on-line, and the company will realize notable economies of scale and
effectiveness in Web site development.

eWorld is a powerful, yet easy-to-use, global family of on-line services
from Apple Computer, Inc., which include eWorld for Macintosh and
NewtonMail--eWorld's messaging service for Newton personal digital
assistants. Included on most Apple Macintosh computers, the software is
also available free to all U.S. Macintosh users by calling
1-800-775-4556.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to-use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific,
engineering and government markets in over 140 countries.

Apple's home page on the World Wide Web : http://www.apple.com/
 
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