Creative And DataBeam Announce Intended Partnership for Application Sharing
and T120-Based Technology

SINGAPORE -- OCTOBER 25, 1995 -- Creative Technology Ltd. (Nasdaq:CREAF)
and Databeam Corp. today announced their intention to enter into a cross
licensing and joint development agreement whereby the companies would
produce a toolkit for multi-point application sharing, based on the
International Telecommunications Union (ITU) T.120 communications
protocols. This announcement was made in conjunction with TeleCon XV in
Anaheim, CA.

The application sharing toolkit will allow end-users to share and control
Windows-based applications between multiple sites in real- time. Because
the new toolkit uses the T-120 communication protocols, multiple users may
conference via modem, LAN connections or T-120 compliant conference
bridging and network services.

The toolkit also allows application sharing between Windows 95 and Windows
3.1. Until now, application sharing solutions have been point-to-point on
a single platform, using proprietary communications protocols.

Under the terms of the intended agreement, DataBeam will license Creative's
ShareVision application sharing technology and incorporate the technology
as a new module in its award-winning Collaborative Computing Toolkit
Series (CCTS). DataBeam would broadly license the application sharing
module to developers building video conferencing and other collaborative
software applications. DataBeam would also include the ShareVision
application sharing technology in future product offerings.

Creative would license DataBeams's CCTS to add new standards-based document
conferencing capabilities to future versions of its ShareVision desktop
video conferencing solution. The T.120-based technology would also be used
in additional forthcoming Creative communications products.

"This is a big win for the consumer," said Lee Todd, president and CEO of
DataBeam. "Through this relationship, DataBeam and Creative would make
available the first application sharing solution based on T.120 protocols.
By broadly licensing the technology, we expect to create a large
interoperable base of communications."

"This intended agreement with DataBeam confirms our strategy to support
standards in our communication solutions," said K.S. Chay, president of
Creative Technology Ltd. "As a result of this intended partnership,
Creative would offer a range of communications products based on T.120
that would enable customers to share applications with products from other
vendors. This has long been our vision, and it's significant that we
expect to be first to offer this capability."

DataBeam's Collaborative Computing Toolkit Series is based on the ITU T.120
standard for multi-point data collaboration. The company's toolkits have
been licensed to Apple, Microsoft, PictureTel and more than 20 other
manufacturers of video conferencing and data sharing products and
services.

Creative's award-winning ShareVision products lead the market in
cost-effective desktop videoconferencing products. ShareVision PC3000 is a
revolutionary desktop video conferencing system that transmits voice,
video and data over a single analog telephone line (POTS) simultaneously.
Included software allows users to share Windows or DOS applications in
real time, even if only one user has that application. Users can also
annotate files and sketch ideas in free form in the shared whiteboard.
ShareVision's whiteboard also provides the unique ability to scan a
document into the system, and share it across the phone line for real-time
editing and annotation.

DataBeam Corporation, headquartered in Lexington, KY., is the leading
supplier of standards-based collaborative software technologies and
developers' tools. The company's award-winning Collaborative Computing
Toolkit Series provides real-time collaboration capabilities to
communications, networking telephony, conferencing and gaming products.
DataBeam's related multi-point application software, FarSite, is used by
Fortune 500 companies and major organizations worldwide. DataBeam is
privately held.

Creative Technology Ltd. develops, manufactures and markets a family of
sound, video, software telephony multimedia products for PCs under the
Blaster family name, and the ShareVision line of desktop video
conferencing products for Macintoshes and PCs. The company's Sound
BlasterR sound platform enables PCs to produce high-quality audio for
entertainment, educational, music and productivity applications, and has
been accepted as the industry standard sound platform for PC-based
software.

Creative Technology Ltd. was incorporated in 1983 and is based in
Singapore. Creative Technology's U.S. subsidiaries include Creative Labs,
Inc., E-mu SystemsR, Inc., Digicom Systems, Inc. and ShareVisionR
Technology, Inc. Creative also has other subsidiaries in Australia, China,
Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's
stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange
of Singapore.
 
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