I/PRO PARTNERS WITH STRATEGIC WEB DEVELOPERS TO EXPAND DELIVERY OF WEB SITE
MEASUREMENT AND DEMOGRAPHIC INFORMATION

WebPartner Program Builds Innovative Alliances To Foster Standard Web
Measurement And Assure Accuracy

SAN FRANCISCO, CA-- I/PRO (Internet Profiles Corporation), the first and
largest provider of Web site measurement and auditing systems, today
announced its WebPartner program. The program joins I/PRO with leading Web
developers to bring the I/PRO System of Web measurement to all Web sites
and to assure accuracy in Web site measurement and demographic
information. The first WebPartners include CKS Interactive, Communicata
Limited, The Delahaye Group, Free Range Media, Integrated Media Services,
ISL, Network Publishing Inc., Poppe Tyson, vivid studios, w3-design and
others.

"Working in partnership with I/PRO has enabled us to bring our clients a
comprehensive Web measurement system based on focused expertise, " said
Andrew Fry, President, Free Range Media. "I/PRO has developed a tool for
understanding and standardizing a way to measure traffic on Web sites that
is valuable to both our customers and their advertisers."

More Sites = Measurement Standard = Assured Accuracy The WebPartner program
invites any organization designing, developing or maintaining Web sites to
incorporate I/PRO's leading suite of measurement and auditing systems.
WebPartners include developers who focus both on individual Web sites as
well as organizations that work with multiple customers and multiple site
servers. In cooperation with I/PRO, Web developers are advancing an
industry standard for independent Web site audits to guarantee valid Web
site audits for advertisers and media buyers.

Mr. Henri Poole, president of vivid studios added, "By integrating the
I/PRO System with vivid's services, we ensure that all Web site components
including interface, content, advertising and user reports, complement one
another and strategically work to create a winning Web site."

*Tracking Web Traffic*

Providing precise Web measurement tools for Web developers extends Web site
measurement and analysis to all sites on the Web. The WebPartnership
alliances also advance the I/PRO System as the de facto standard for
independent Web measurement and evaluation.

*WebPartners Defined*

WebPartners benefit from in-depth technical support, training and direct
discounts from I/PRO beyond I/PRO's basic offerings. As a WebPartner, site
developers can leverage the established expertise of I/PRO for new
customers and broaden the services they offer for existing sites. I/PRO
and its WebPartners are committed to strategically leverage their
respective strengths in the rapidly expanding Web market. Organizations
interested in joining I/PRO's WebPartner Program should contact I/PRO at
(415) 975-5800.

*The I/PRO System*

I/PRO provided the first solution for the independent measurement and
analysis of World Wide Web sites. The I/PRO System is an emerging standard
which enables organizations that own or manage Web sites to understand how
and by whom their sites are being used. Advertisers and media buyers can
use the I/PRO System to determine the optimal sites for delivering their
messages. I/PRO has developed the broadest product line, the primary
components of which are Nielsen I/PRO I/COUNT, Nielsen I/PRO I/AUDIT and
I/CODE. In September 1994 I/PRO formed a strategic alliance with Nielsen
Media Research, the premier television audience information service, to
promote industry standards for Web measurement.

The I/PRO System serves the most Web sites and I/PRO has audited the
largest sites on the Web. I/PRO customers include Chrysler Corporation,
CMP Publications, CompuServe, Individual, Inc., Microsoft, USA Today,
Yahoo! and Ziff-Davis Publishing among others. For more information on
I/PRO call (415) 975-5800 or email info@ipro.com.

Editor's Note: All I/PRO news releases and other I/PRO collateral are
available on the Internet, via the I/PRO Home Page at
http://www.ipro.com.

All brands, products and service names mentioned are trademarks or
registered service marks of their respective owners.

Contact: Deborah Claymon, Niehaus Ryan Haller
Voice: 415-827-7065
Email: deborah@nrh.com

Contact: Tina Lin, I/PRO
Voice: 415-975-5815
Email: tina@ipro.com
 
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