RIGHTFAX LAUNCHES ENHANCED RESELLER PROGRAM TO INCREASE PROFIT
OPPORTUNITIES FOR VARS

Top Tier Fax Server Software Developer Works To Expand Well Accepted
Reseller Program To VARs Selling To A Variety Of Industry Applications

TUCSON, Ariz. (10/20/95)-- RightFAX's successful, well-established reseller
program consisting of more than 1500 partners, at the Premier or Business
level, has been significantly enhanced through new services and benefits
to resellers. A prominent player in the computer-based fax industry,
RightFAX has expanded the program's benefits to attract other Value Added
Resellers (VARs) interested in becoming a part of the growing
computer-based fax industry. The new enhancements to the RightFAX Reseller
Program provides VARs with extended profit opportunities, product support
and up-to-date specifics about RightFAX products and programs. 

"The response RightFAX has received thus far from VARs participating in the
RightFAX Reseller Program has been phenomenal," said Cheri R. Hilderbrand,
RightFAX director of marketing. "The RightFAX Reseller Program embodies
RightFAX's commitment to our resellers worldwide. Our reseller partners
are RightFAX's greatest strength and a critical component in our mission
to provide multi-industry solutions. We are determined to provide our
resellers with the best possible profit margins, product training,
communications and tools to effectively penetrate those target markets.
Never before has RightFAX offered resellers such a comprehensive and
convenient program for building their businesses." 

RightFAX, one of the world's largest developers of fax server software,
brings the latest technology to VARs since its recent debut of its new
generation product line for corporate end users in a variety of
applications. The product line, which consists of RightFAX v4.0 for OS/2
and NT, stands apart from other fax solutions in that the company's
engineers developed the software around the network itself resulting in a
true multi-tasking and multi-threaded solution for local area networks. 

The basic functionality allows users to send and receive faxes directly
from one workstation to another across multiple platforms including Novell
NetWare, Microsoft NT Server and IBM OS/2 LAN Server. Features include the
RightFAX OCR module, E-Mail Gateway, and a number of routing schemes to
ensure successful inbound and outbound faxing. As a result of utilizing
RightFAX's fax server software technology, users experience increased
productivity and a reduction in expenses and work time associated with the
use of standalone fax machines. 

The RightFAX Reseller Program offers VARs two levels of membership: the
RightFAX Premier Partner and the RightFAX Business Partner. Both
memberships offer unique new benefits to VARs providing them with
immediate advantages over other programs in the marketplace. With no
application or annual fee, easy membership entry and a migration path to
become a Premier Partner, RightFAX offers VARs a highly marketable product
which, according to leading analyst firms such as BIS Strategic Decisions,
is increasing in demand. 

The RightFAX Premier Partner is the highest level of membership in the
RightFAX Reseller Program. Premier Partners receive all the benefits
associated with the Business Partner plus additional benefits. The
following are just a few of the benefits Premier-level partners can take
advantage of with the RightFAX Reseller Program:

Top Priority Technical Support

RightFAX Premier Partners are given first-in-line access to top-level
RightFAX support technicians. These partners will go to the front of the
technical support queue on RightFAX phone lines and obtain immediate
response. 

Reseller Events

RightFAX Premier Partners enjoy discounts to attend RightFAX reseller
events. This benefits VARs as RightFAX displays its newest products and
product enhancements, as well as discusses the latest industry information
to attendees. 

Premier Marketing and Media Kits

As a tool to start building business, RightFAX Premier Partners are offered
an extensive compilation of informational collateral materials for market
development. The kits include information on new products, pricing, sales
guides, technical bulletins, and sales presentations. 

Premier Partner Product Bonuses

As a reward for outstanding performance, RightFAX evaluates on a quarterly
basis RightFAX Premier Partners who achieve outstanding levels of software
and hardware product sales. Top quarterly resellers receive generous
compensation intended to further the development of the wieners'
organization. 

RightFAX Co-Op Funds

RightFAX Premier Partners can accrue co-op funds based on the amount of
RightFAX software and hardware purchased per quarter. All promotional
activities are evaluated and approved by RightFAX Channel Marketing. 

Fax Bulletin

These bulletins are a free fax broadcast to RightFAX Premier Partners which
contain announcements on products and information about reseller events
and technical fixes. 

RightFAX Newsletters

RightFAX Premier Partners enjoy a complimentary subscription to RightFAX
Insight, the company's quarterly reseller newsletter, and The RightFAX
Connection, the company's quarterly end user newsletter. 

In addition to significant product discounts and technical support,
RightFAX will also be offering RightFAX Premier Partners and RightFAX
Business Partners numerous benefits including:

24-Hour Fax-on-Demand System

This fax-on-demand system will send requested RightFAX information to VARs
and/or customers 24-hours-a-day and seven-days-a-week. This service
includes the latest product data, marketing materials, application
updates, sales information and issues of RightFAX's newly announced
reseller newsletter. 

Product Kit

RightFAX Business Partners may purchase at a nominal fee of $95 a complete
in-house (not for resale) product kit which contains a single channel copy
of RightFAX's fax server software for either OS/2 or NT. The in-house
product kit also includes the OCR module and the RightFAX EMail gateway. 

RightFAX, Tucson, Ariz., is one of the world's leading developers of
advanced fax server solutions for mid-size to Fortune 1000 businesses. Its
RightFAX product line, which includes RightFAX v4.0 and RightFAX NT v4.0
fax server software, the RightFAX E-Mail Gateway and the RightFAX OCR
Module, works on IBM LAN Server, Novell NetWare and Microsoft Windows NT
Server networks. It provides multi-tasking, multi-threaded LAN fax server
capabilities and e-mail integration, and is available through a worldwide
network of distributors, VARs and systems integrators. 

For more information about the complete RightFAX Reseller Program or
general sales information, resellers may contact RightFAX at 4400 East
Broadway, Suite 312, Tucson, Ariz. 85711. Inquiries 520-327-1357 ext. 600
or fax 520-321-7456. 
 
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