CLICKSHARE UNIVERSAL-ID, PROFILING AND MICRO-TRANSACTION SYSTEM ENTERS
ALPHA; PERSONALIZED "TEST DRIVES" BEGIN

WILLIAMSTOWN, Mass., Oct. 23 -- Newshare Corp. begins shipping to selected
publishers this week the alpha version of its breakthrough Clickshare
system to track and settle Internet-wide micro- transactions.

"Clickshare removes one of the biggest barriers to the evolution of the
Internet by giving users universal-ID access to a free market for digital
information," said Bill Densmore, Newshare president and cofounder. "Yet
the information -- and the user relationship -- remain physically
controlled by the publisher."

Clickshare's personal Newshare topic-profiling and custom-linking
facilities are open for public use at
<http://www.clickshare.com/tryit.html>. Transaction-handling capabilities,
and an initial base of Publishing Members, will be launched in early
1996.

"At that point, publishers will be able to sell each others' information
for as little as a dime per click, exchanging royalties and commissions
seamlessly," added Densmore. "Internet Service Providers will be able to
act as on ramps into this content universe as well."

Clickshare requires no special software for consumers beyond their Web
browser and costs a publisher as little as $795 to join. Publishers can
sell information by subscription or per-query to their own users, and set
all pricing. Newshare is now soliciting a broader group of "beta"
publishers.

"Publishers thinking toward the next century want to maintain a close
relationship with their users," says David M. Oliver, Newshare's managing
director-technology and principal Clickshare author. "And this implies
registering them, profiling their interests and preferences,
authenticating and verifying their use of resources, and billing them for
charged items. Clickshare does this for publishers and for users in
background, not in-your-face."

WHAT IS CLICKSHARE?

Clickshare is a complete, distributed, user-management system which
provides the only true third-party validation of web usage. It
differentiates "eyeballs" rather than just counting them. It protects
personal privacy and the publisher/subscriber relationship.

Clickshare permits consumers to access information on multiple, unrelated
Internet Web servers with a single ID and password. It gives publishers
revenues not only from their own information but from the information
their users buy elsewhere. And it gives advertisers the best way to
measure web traffic by specific user.

"Clickshare's versatile architecture is core technology for a worldwide
free market for digital communications -- a true information exchange,"
said Densmore.

Newshare Corp., is based in Berkshire County, Massachusetts, a region which
has spawned several multimedia startups because of its high
quality-of-life, accessibility to New York and Boston and good talent
pool. Formed in September, 1994, it is privately held.

HOW IT WORKS

Clickshare has two principal components, Oliver says. Clickshare-enhanced
Web server software runs on publishers' computers as a primary piece of
controlling software or as an adjunct to other UNIX-based server software.
It logs user registration, authentication, personalization and micro-
transactions.

The second piece of essential software, the Clickshare token-validation
service (TVS) server, is run by Newshare Corp. or licensees. It creates
and validates authentication tokens, brokers non-personal user preferences
among publishers, and maintains "page visit" records from multiple
independent sites sortable by anonymous user number, page visited and site
ID.

"At no time does Clickshare know a user's name or demographic profile,"
says Oliver. "Only the user's home-base publisher has this information."

Clickshare has been called a an example of "wise thinking" (Steve Outing,
Editor & Publisher Interactive, Sept. 18, 1995) and "the excelsior that
will allow web businesses to sell information by the page" (WEBster, Oct.
3, 1995).

Each user has a single "home base" at a Publishing Member (likely to be a
local or speciality publication with whom they have a continuing
relation). Clickshare users register just once with their home base,
providing credit-card information by phone, fax, mail or secure Internet
connection. At no time do credit-card numbers or other personal
information traverse the Clickshare system.

Thereafter, a user begins a Clickshare session as simply as logging in to
the online world in the first place. The user must enter a personal ID and
password just once during each session. In response, their home Publishing
Member provides them a personalized, updated, jumpoff page of useful
links, based on the personal topical-interest profile the user provided at
initial registration.

As they browse effortlessly to Clickshare-enabled and other sites, users
can be confident that the link between their identity and their tracks
does not go beyond their home Publisher. Clickshare provides mechanisms to
establish charge limits and receive periodic reports of charges.

The Clickshare-enhanced Web Server -- which is browser independent -- is
provided to Member Publishers by Newshare Corp. free under license.
Newshare's back-end service network exchanges data with the Internet
servers of Clickshare-enabled sites, validating users and tracking all
discrete page accesses -- chargeable or free -- across every participating
site.

Clickshare tracks content served to users regardless of the location of
their "home" Publishing Member. Aggregate micro- charges, settled monthly
or more frequently, allocating commissions, royalties and transaction
fees, thus form the basis of a system resembling an ATM network.

Clickshare leaves to each Publishing Member the marketing contours of its
relationship to its customers. Each Publishing Member is thus free to use
its own model for user subscription or per-page rates.

A portion of all fees accumulated by a user for all visited
Clickshare-enabled sites is retained by the user's home Publishing Member.
This is termed a "referral commission." And Newshare retains a portion for
its role in tracking and clearing transactions. At least 50 percent of
each transaction goes to the content owner as a royalty.

MORE THAN IP NUMBERS

Beyond the model of payment for access to information, because it tracks
known users (rather than Internet Protocol (IP) numbers), Clickshare may
also serve as a third-party circulation/viewership auditing mechanism for
the advertising and publishing industry, while leaving to users control of
release of demographic and other data, and respecting their desires for
privacy.

"This transparent and efficient mechanism makes it economically practical
to bill information purchases of as little as a dime and possibly less,"
says Oliver. "Thus Clickshare provides the platform on which the consumer
of the 21st century can freely and conveniently access independently owned
information worldwide, paying through existing credit structures."

For more news and information, send email to info@newshare.com or see:
http://www.newshare.com/clickshare/

For media information contact: Felix Kramer, Kramer Communications, (212)
866-4864 (felix@newshare.com); all other queries to: Bill Densmore or Lynn
Duncan at Newshare Corp., (413) 458-8001 (mail@newshare.com).
 
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