New Market Research Service on Computer Printers Introduced by VisionQuest
2000

MOORPARK,CALIFORNIA -- VisionQuest 2000 announces the inauguration of a new
computer printer market research service called PrintTrax USA. This
service will provide monthly tracking of prices and share of shelf space
for computer printers sold in the United States through retail sales
channels.

Monthly audits of over 200 retail outlets across North America provide the
raw data for this service which tracks end user pricing for printers. Each
monthly report will be based on over 3,000 sightings of printers at these
retail stores. The reports include information on more than 30 printer
manufacturers, virtually every manufacturer who sells printers in the
U.S.

This new service is designed primarily for manufacturers of printers and
their principle suppliers. According to Duane Smith, chief researcher for
the new service, "PrintTrax will allow printer manufacturers to formulate
price strategies that maximize market share without sacrificing profit and
to better track their market position against competitors."

Ernie Raper, founder of VisionQuest 2000, says, "In our free market system,
the final arbitrator of successful products is the end user. Product on
the retail shelf reflects end user purchasing patterns. If a product
doesn't sell, stores don't stock it. PrintTrax USA accurately details the
prices and features of the printers on the shelf."

VisionQuest 2000, now in its third year, provides tactical marketing
research services on a growing range of end user products. These services
include modems, PC cards, FAX machines, LAN cards, data storage devices
and sound cards. A European version of the modem report, USA Retail
Detailer - Modems, is currently available, with European versions of the
other services soon to follow.

Annual subscriptions to PrintTrax USA, beginning with the June 1995 report,
are available now. For more information, contact Duane Smith at
909/624-3029 (Internet:desmith@lightside.com) or Ernie Raper at
805/523-9600 (Internet:e_raper @ix.netcom.com).
 
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