PENTIUM OUTSELLS 486 FOR THE FIRST TIME, SAYS CII

RESEARCH REVEALS PENTIUM SALES ACCOUNT FOR 53% OF DESKTOPS AND TOWERS SOLD
THROUGH ALL CHANNELS

LA JOLLA, Calif., Sept. 11, 1995 -- New research from Computer Intelligence
InfoCorp (CII) indicates that, for the first time, sales of desktop and
tower units incorporating Pentium processors surpassed sales of all
486-based desktop and tower models.

The findings emerged from the July 1995 edition of CII's StoreBoard channel
tracking database. StoreBoard tracks US channel performance and trends for
microsystems, printers and software through dealers, PC and office
superstores and consumer electronics outlets.

For the first three months of 1995, 486 PCs held a commanding lead over
Pentiums through all channels, but momentum began to shift in April when
Pentium sales accounted for more than 33 percent of the market. By June
the Pentium had pulled ahead, garnering a 47 percent share of the market.
In July, the Pentium's market share reached 53 percent.

PERCENT OF DESKTOP AND TOWER PCS BY SELECTED MICROPROCESSOR SOLD THROUGH
ALL CHANNELS

                               All 486DX
                    Pentium    Versions       Other
          JAN-95      18.8       48.8         32.4
          FEB-95      25.4       50.7         23.9
          MAR-95      25.2       55.6         19.2
          APR-95      35.2       47.7         17.1
          MAY-95      39.3       44.6         16.1
          JUN-95      47.3       39.3         13.4
          JUL-95      53.3       33.8         12.9

           Jan-95  Feb-95  Mar-95  Apr-95   May-95  Jun-95  Jul-95
 Pentium     16      21      21      28       31      38      43
 All 80486   71      68      70      62       59      54      48
 versions
 Motorola    13      11       9       9       10

             Source:  CII StoreBoard, July 1995

"It's now impossible to deny the success of the Pentium processor," said
Stella Kelly, Service Director for CII's StoreBoard. "Intel's pricing
strategy to its OEMs, and in particular to market leaders such as Compaq,
have made it financially unwise for vendors to continue manufacturing and
marketing 486-based products, except on a short-term basis. Street prices
will continue to hamper vendor and reseller efforts to market 486 models
to end users."

Supporting this trend, CII's analysis of PC sales, including portables,
through all StoreBoard channels shows dramatic gains from January through
July for Pentium models, with a corresponding negative impact on sales of
486 processors. And, CII believes that momentum will continue to build.
December 1995 StoreBoard results are expected to show that 486-compatible
PCs will represent less than 25 percent of all sales through StoreBoard
channels.

PERCENT OF ALL PCS BY SELECTED MICROPROCESSOR SOLD THROUGH ALL STOREBOARD
CHANNELS

                               All 486
                    Pentium    Versions     Motorola
          JAN-95      16          71           13
          FEB-95      21          68           11
          MAR-95      21          70            9
          APR-95      28          62            9
          MAY-95      31          59           10
          JUN-95      38          54            7
          JUL-95      43          48            8

          Jan-95  Feb-95  Mar-95  Apr-95   May-95  Jun-95  Jul-95
 Pentium   18.8    25.4    25.2    35.2     39.3    47.3    53.3
 All 486DX 48.8    50.7    55.6    47.7     44.6    39.3    33.8
 versions
 Other     32.4    23.9    19.2    17.1     16.1

           Source:  CII StoreBoard, July 1995

Additional StoreBoard research examining sales through the dealer channel
reveals that 51 percent of desktop and tower units currently sold
incorporate Pentium processors. The dealer channel accounts for the
largest percentage of overall indirect sales for the PC industry.

"It's a powerful reality shock to Apple, which must overcome the inertia of
the installed base of Intel-based models and the Microsoft operating
environment," commented Kelly. "What's needed is a clear redirection of
its corporate strategy toward regaining mindshare for
Macintosh/Motorola-based solutions, especially in the dealer channel. With
more than 50 percent of all desktops and towers sold through all channels
incorporating Pentium microprocessors, Apple's window of opportunity may
have closed."

Computer Intelligence InfoCorp, a Ziff-Davis Publishing Company, is the
leading source of fact-based information for the computer and
communications industries. CII's extensive research capabilities provide a
wide variety of products and services that help computer and
communications companies sell and market more effectively. All of the
company's products and services are based on proprietary information
databases built and maintained by CII specialists. Headquartered in La
Jolla, Computer Intelligence InfoCorp has offices in Boston; Farmington,
Conn.; Mountain View, Calif.; and Europe. Samples of CII's extensive
market data and research results, timely commentary from industry
authorities and previews of upcoming technology events are available on
the company's Home Page on the World Wide Web (http://www.compint.com).
 
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