SABRE and IBM Partner to Introduce World Wide Web Sites for Travel Agents

FORTH WORTH, TEX. -- SABRE Travel Information Network (SABRE) has joined
with IBM to provide an exciting new solution for travel agencies seeking
to market their services on the Internet. Web Marketing by SABRE offers
agencies a simplified, easy method for creating their own marketing
presence on the Internet's World Wide Web.

"As the Internet develops into a commercially viable on-line medium, SABRE
will continue to offer products which enable our customers to expand their
global reach and improve their overall productivity," said Jeff Katz,
president of SABRE Travel Information Network. "SABRE is committed to
providing leading edge technology to its customers, where it adds value to
their business.

Web Marketing by SABRE allows agencies to take full advantage of this
exciting new marketplace -- now accessed by millions of users around the
world," Katz said. "Travel agencies can now create global awareness and
reach a new set of customers that were previously inaccessible. By using
Web Marketing by SABRE, a travel agency can give its customers the ability
to view detailed product information and services on-line, 24 hours a day,
seven days a week. The Web Marketing service allows an agency to boost the
selling power of this information by adding full color images to its site
to illustrate its products and make travel come alive for the millions of
people who visit the World Wide Web each day." Agencies can use their own
images or select graphics from a comprehensive photo library.

"Today's announcement underscores the significant impact technology will
continue to play in the travel industry," said Greg Conley, general
manager of IBM's Travel Industry unit. "We're pleased to have the IBM
Global Network help SABRE travel agencies extend their marketing
capabilities beyond traditional means."

By teaming with IBM, SABRE agents will be plugged into one of the leading
Internet services providers giving them the ability to leverage a tried
and tested Web presence and infrastructure.

Web Marketing by SABRE simplifies the process of creating a "Web site"
which is made up of World Wide Web compatible files or "pages" that
contain an agency's advertising. Web Marketing by SABRE gives travel
agencies a reliable solution that meets their Web site development and
hosting needs. SABRE provides this service in association with its
business partners, IBM and New Media Solutions, Incorporated.

Using a set of predesigned Web pages with varying features, Web Marketing
by SABRE gives an agency maximum flexibility to take full advantage of its
own creativity when developing a Web site. IBM, one of the original
developers of Internet technology and infrastructure, will make the agency
pages "Internet-ready" and will provide content "hosting services" through
the IBM Global Network.

For a completely customized site with increased Web functionality, New
Media Solutions offers personalized page creation and consulting service.

New Media Solutions is an Internet consulting company catering especially
to travel agencies. In addition to offering customized services, New Media
Solutions will also provide Internet and E-mail connectivity solutions and
marketing consultation services to assist SABRE agencies in marketing
effectively on the Internet. New Media is owned and operated by Rock
Blanco, a well known leader in the travel industry.

Web Marketing by SABRE keeps agency sites visible to Internet users by
listing them in the powerful new "Travel Explorer by SABRE Web" site. This
site is a searchable "yellow page" of agencies that use Web Marketing by
SABRE. Agencies are categorized in the directory according to key words
they submit, such as cruises, corporate travel, Hawaii, etc., which
describe their destination and activity specialties. When users search the
directory by destination and/or activity, they receive a list of agencies
that match their search criteria. Users can then "hyperlink" or connect to
any of these agency sites. Travel Explorer by SABRE can be found on the
World Wide Web at http:/www.sabre.hosting.ibm.com.

Katz pointed out that the value of a Web site for travel agencies becomes
apparent when compared to other forms of advertising, with their
limitations and expense. A Web site offers agencies a continuous presence
to more than 30 million users.

In addition to its current offering, SABRE is planning to enhance agency
productivity by adding an Internet reservations feature in 1996.

SABRE understands that each agency has different business needs. Therefore,
Web Marketing by SABRE offers flexible pricing according to the number and
type of Web pages selected. A one-time setup charge of $338 (US) gets the
agency set up with a Web site which includes both text and graphics.
Charges for additional pages range from $25 to $160 each, depending on
content and whether content is submitted in electronic or hard copy
format. A $62 per month maintenance charge secures space on the IBM server
and two hours of time each month for information update. Customized Web
site consulting and creation services by New Media Solutions are
competitively priced based on the complexity of the site design and/or
integration solution.

Worldwide, SABRE serves more than 29,000 subscribers located in 74
countries on six continents. SABRE Travel Information Network is
responsible for marketing SABRE to travel agencies and suppliers, and is a
business unit of AMR Corporation's The SABRE Group.

The IBM Global Network is one of the largest suppliers of integrated data,
voice and video services with 25,000 customers in more than 850 cities in
100 countries worldwide. IBM offers a broad range of solutions such as
Internet services, network outsourcing, value added telecommunications,
and network enabled applications.
 
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