Microsoft Press Introduces Jim McCarthy's

Dynamics of Software Development

"Don't Flip the Bozo Bit" and 53 More Rules for Delivering Great Software
on Time

More people have ascended bodily into heaven than have shipped great
software on time. -- Jim McCarthy

Readers who were loud in their praise for the award-winning, bestselling
series that includes Code Complete, Writing Solid Code, and Debugging the
Development Process and kept asking for more good information about
real-world software development will welcome this latest release from
Microsoft Press. 

Jim McCarthy has lived his adult life on the bleeding edge of software
development, which explains his great understanding of his craft and his
passion for it. That history also explains why McCarthy, who currently
directs the Microsoft Visual C++ Program Management Team at Microsoft,
tells a great story and can give readers strategies and rules of thumb
they can put to work immediately. 

In DYNAMICS OF SOFTWARE DEVELOPMENT, McCarthy has distilled a veteran's
know-how into 54 memorable, pragmatic maxims-short essays on defining,
building, shipping, and marketing software successfully. With a wit that's
both homespun and sophisticated, McCarthy tells readers how to: 

* Separate the message from the messenger ("Don't Flip the Bozo Bit") 
* Organize a crack team ("Get Their Heads into the Game") 
* Analyze the customer and the competition
  ("Alone? A Market Without a Competitor Ain't") 
* Manage uncertainty and schedule slips ("When You Slip, Don't Fall") 
* Make commitments with integrity ("Be like the Doctors") 
* Stabilize the product and get it shipped ("Don't Shake the Jell-O") 

Along the way, McCarthy meditates on software aesthetics and familiar
software development phenomena-burn-out, internecine quarrels, being lost
in software, the software dream and successive awakenings, the
self-critical customer. McCarthy also shows readers how to develop a
marketing message and how to launch a product, and in the appendix, he
tells readers how to hire smart people and keep them happy and productive.
DYNAMICS OF SOFTWARE DEVELOPMENT is destined to become a cult classic
among software engineers, developers, marketers, technical managers, and
industry insiders. 

Jim McCarthy has participated in the creation and shipping of over 25 PC
software products for companies such as Microsoft, AT&T Bell Laboratories,
and the Whitewater Group. Since joining Microsoft in 1992, he has
variously been director of Languages Marketing, User Education, and
Program Management in the Microsoft Visual C++ group. He is currently
General Manager of the Microsoft Visual C++ Professional product team. Jim
delivers software development seminars and talks to standing-room only
audiences around the world. 

Microsoft Press is the independent book division of Microsoft Corporation
and the leading publisher of quality computer books about Microsoft
products. More than 10 million users at all skill levels rely on a
complete line of Microsoft Press print and interactive electronic books to
make learning and using software easier. Titles ranging from self-paced
tutorials for first-time computer users to technical references for
professional programmers are distributed to book and software retailers
worldwide. Consumers in the United States can also order directly from the
publisher at 1-800-MSPRESS, from The Microsoft Network (GO MS PRESS), and
from the CompuServe Electronic Mall (GO MSP). 

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in
software for personal computers. The company offers a wide range of
products and services for business and personal use, each designed with
the mission of making it easier and more enjoyable for people to take
advantage of the full power of personal computing every day. 

Dynamics of Software Development
by Jim McCarthy
208 pages, $24.95
ISBN: 1-55615-823-8
Pub. Date: September 12, 1995

Microsoft Press, One Microsoft Way, Redmond, WA 98052-6399
206-882-8080,  800-MSPRESS
 
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