Innovative Handbook for Data Modeling Published by Van Nostrand Reinhold

DATA MODELING ESSENTIALS
by Graeme Simsion

Van Nostrand Reinhold has announced the release of Data Modeling
Essentials, a unique guide to the theory and practice of data modeling
which shows how to improve quality and stimulate creativity with new
modeling approaches.

"This book emphasizes data modeling as a design activity rather than a
simple mechanical process," says author Graeme Simsion, president and
founder of Simsion Bowles & Associates, a specialist data modeling
consulting firm based in Melbourne. Australia.

Unlike other texts that generally take the "one right answer" approach,
Data Modeling Essentials shows that data models represent a trade-off
among conflicting objectives and that data modeling involves choice,
judgment and even creativity. By being more innovative and flexible in
their use of modeling techniques, Simsion says, practitioners will be able
to design better systems.

Through a wealth of practical examples and in a conversational style, the
author provides a comprehensive introduction to relational and
entity-relationship modeling techniques, then discusses their application
to problems that arise in day-to-day practice. Full chapters are devoted
to time-dependent data, modeling of rules, subtypes and supertypes,
advanced normalization and corporate data modeling. Conventions and
language are in line with those used in the industry and supported by
popular CASE products.

Aimed at systems analysts, business analysts, database designers,
specialist data modelers and students, the book is useful both as a basic
learning tool and as a thought-provoking guide for more experienced
practitioners.

Graeme C. Simsion is Managing Director of Information Systems Consultancy,
Simon Bowles & Associates in Melbourne, Australia. He has over 15 years of
practical experience in data modeling and database design, and he is a
frequent presenter at industry and academic forums. He has published
widely and is an Honorary Associate of the Department of Information
Systems at Monash University in Melbourne.

Since its founding in 1948, Van Nostrand Reinhold (VNR) has pioneered the
publication of high-quality engineering, technical and scientific
reference books. VNR's computer book group, founded in 1978, publishes an
extensive list of timely, high-level technical books for computer
professionals and business executives in any industry. The books are
written by industry authorities in each subject area and are often
published in cooperation with leading hardware and software vendors. All
VNR titles can be purchased through the Van Nostrand Reinhold Bookstore
Cafe, the newest online shopping service on CompuServe's Electronic Mall,
as well as through major book chains, independent book stores, book
distributors and college bookstores.

Data Modeling Essentials
By Graeme Simsion
$39.95; paper; 310 pp. 100 illus.
ISBN: 0-442-01654-9

Van Nostrand Reinhold
115 Fifth Ave, New York, NY 10003
212-254-3232,   fax 212-475-2548,   800-544-0550

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