Advancing Business Concepts in a JAD Workshop Setting
Business Re-engineering and Process Redesign Using Teamwork

Englewood Cliffs, NJ, February 28, 1994 -- PTR Prentice Hall announces the
publication of Advancing Business Concepts in a JAD Workshop Selling:
Business Re-engineering and Process Redesign by Anthony Crawford, the
systems developers and manager's "how-to" guide to using the JAD team
approach to business Re-engineering and process redesign.

Advancing Business Concepts in a JAD Workshop Setting shows professionals
"how to JAD". The book acts as a roadmap providing direction for using the
JAD workshop approach. Joint Application Design (JAD) is a proven workshop
approach to system design and has gained wide acceptance as an alternative
to analyst and user interviews. The book takes a step-by-step approach to
explaining how to use the JAD team approach. The JAD method uses a
structured group discussion involving both business people and technology
professionals, coordinated by a group Leader as a guide A group leader
guides the discussion and bridges the gap separating the business people
from the professionals. Using this book, business people and technical
people Learn how to communicate effectively, discuss ideas, issues, and
reach a consensus for practical operational designs.

About the author ...

Crawford, best known for his pioneering work developing this immensely
popular and successful approach for rapid systems design. He is an
industry leader in developing JAD concepts for IBM Canada in a team effort
with IBM Research Triangle Park in North Carolina in 1979. He has
implemented over 500 workshop assignments and provided more than 100
seminars. In 1993, Crawford founded the Process Improvement Institute in
Toronto, Canada with the assistance of private and public sector support.

Advancing Business Concepts in a JAD Workshop Setting: Business
Reengineering and Process Redesign, A, Crawford
ISBN 0-13-146226-1 208 pp. $35.00

Prentice Hall
Simon & Schuster Education Group
113 Sylvan Ave, Route 9W
Englewood Cliffs, NJ 07632

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