Apple Updates Low Cost StyleWriter 2400 Color Inkjet Printer

Quality, Performance and Convenience Features Added

Dateline: CUPERTINO, California--June 19, 1995

Description

As part of a number of new product introductions from its Printer Products
division today, Apple Computer, Inc. announced significant enhancements to
the Apple Color StyleWriter 2400. The new design offers several new
features that enhance print quality, performance and convenience. In
addition, the Apple price of the Color StyleWriter 2400 has been lowered
by 18 percent in the U.S., making it extremely attractive for Apple
Macintosh users in homes, education, and small and home offices.

Significance

Today's announcements unify Apple's family of inkjet printers, which now
share a suite of high-end usability features normally found only in much
more expensive printers. In a separate statement today, Apple announced
the availability of the Color StyleWriter 2200, an inkjet printer offering
high quality, full-color desktop performance in a truly portable design.
In addition to key usability features, both printers include support for
ColorSync 2.0, an advanced technology that provides the closest possible
match of colors viewed on the display to the color that comes out of the
printer.

Product Summary

The Color StyleWriter 2400 offers three new key features: "Desktop
Printing," "2-,4-Up Printing" and "Watermarks." Desktop Printing lets
users drag and drop files onto a printer icon on the desktop. This
automatically launches the application and the print dialog box. "2-, 4-Up
Printing lets users print two or four reduced-sized documents on a single
page, saving money and reducing environmental impact. A new "Watermark"
feature lets users place words such as "draft" or "confidential" on the
background of a page. Eight commonly used watermarks are included, but any
information that can be stored as a PICT or PICT 2 file can be used as a
watermark, such as a color company logo.

The Color StyleWriter 2400 now offers 720 by 360 DPI true black printing at
up to five pages per minute. Color printing is accomplished at 360 by 360
dots per inch (DPI) and prints at three minutes per page with a
water-resistant color ink cartridge. Apple's ColorShare technology allows
multiple users to share the printer over a variety of networks. QuickDraw
GX gives users access to Apple's latest imaging architecture. A built-in
paper tray holds 100 sheets or 15 envelopes and will easily handle a
variety of media. The printer offers 64 TrueType fonts, a PowerPC-native
driver, and a built-in power supply.

Price and Availability

The enhanced Color StyleWriter 2400 is available immediately through
authorized Apple resellers worldwide. The printer has a U.S. Apple price
of $429. For the location of the reseller nearest them, customers in the
U.S. can call 800 538 %%. Customers outside the United States should
contact their local Apple representatives for information.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010

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