ShareVision Mac3000 and ShareVision Mac300 Expand Creative's Communications
Family of Products

New Macintosh-Based Products Are Only To Offer Mac to PC Video Conferencing
Over Regular Phone Lines

SINGAPORE -- May 2, 1995 -- Creative Technology Ltd. (Nasdaq:CREAE;) today
introduced ShareVision Mac3000 and ShareVision Mac300, the only desktop
video conferencing products to support cross-platform connectivity between
Macintosh and PC computers over a regular telephone line. ShareVision
Mac3000 is a complete desktop video conferencing solution for AV Macintosh
model users, providing simultaneous video, voice, application sharing,
file transfers and interactive Whiteboards. ShareVision Mac300 is a
cost-effective alternative for AV users who already own a video camera. In
June, ShareVision Mac3000 and ShareVision Mac300 will be available from
retailers and value added resellers (VARs) for an approximate price of
$1,149 and $749 respectively.

"Creative continues its role as an industry leader by offering the only
POTS-based (Plain Old Telephone System) cross-platform product on the
market," said Rich Sorkin, vice president, communications and business
products for Creative Labs, Inc., a U.S. subsidiary of Creative
Technology, Ltd. "With ShareVision Mac3000 and ShareVision Mac300,
Creative has extended its communications family to meet increasing
consumer demand for a cross-platform solution. These products demonstrate
Creative's ongoing commitment to providing productivity tools that fit the
needs of both SOHO (small office/home office) and corporate users."

ShareVision Mac3000 and ShareVision Mac300 provide simultaneous voice,
video and data communications over one regular telephone line, when used
with the Power Macintosh 7100 AV or 8100 AV or the Macintosh Quadra 840
AV. ShareVision Mac300 can also provide simultaneous voice and data
functions when installed in any 68030 (or faster) Macintosh computer.

ShareVision Mac3000 and ShareVision Mac300 include the NuBus ShareVision
Mac Communication Card, an external V.34 28.8K bits per second data/fax
modem, ShareVision software, a hands-free audio headset and all the
necessary cables. In addition, ShareVision Mac3000 also includes a color
video camera with stand. ShareVision Mac3000 and ShareVision Mac300 allow
users to share applications and collaborate on documents, even if the
application software is installed on only one user's system. For example,
both users can edit documents in word processing, data management,
spreadsheet, presentation or graphics programs in real time through an
analog telephone connection. Users can also concurrently annotate
documents or full-color snapshots using the built-in Whiteboard.
ShareVision products are programmable and upgradeable, enabling users to
take advantage of emerging standards.

"We're looking forward to selling the ShareVision Mac3000 and Mac300
products," said Jay Cohn, president of Vision Technology, a Northern
California reseller specializing in desktop video conferencing. "We've
been successful with both the ShareVision products for the PC, and the
previous generation of ShareVision products for the Mac, ShareView. Our
clients are anxious to upgrade to the cross-platform video, voice and
whiteboard capabilities of the Mac3000."

Creative introduced the first desktop video conferencing products for the
Macintosh computer, ShareView 3000 and ShareView 300, in 1993. In 1994,
Creative unveiled its two PC-based products, ShareVision PC3000 and
ShareVision PC300. Since this introduction, these Macintosh and PC-based
products have been adopted by a wide range of users, including those in
federal agencies, universities, multinational corporations, product and
packaging design firms, creative services agencies and law firms. In
addition, ShareVision PC3000 has received numerous awards for excellence,
including the Winter Consumer Electronics Show's Innovations '95 Award,
Germany's CeBit Innovation '95 Award and France Telecom's Innovation '95
"Best Multimedia Product" Award, among others.

Creative Technology Ltd. develops, manufactures and markets a family of
sound, video, software and telephony multimedia products for PCs under the
Blaster family name, and the ShareVision line of desktop video
conferencing products for Macintoshes and PCs. The company's Sound Blaster
sound platform enables PCs to produce high-quality audio for
entertainment, educational, music and productivity applications, and has
been accepted as the industry standard sound platform for PC-based
software.

Creative Technology Ltd. was incorporated in 1983 and is based in
Singapore. Creative Technology's U.S. subsidiaries include Creative Labs,
Inc., E-mu Systems g), Inc., Digicom Systems, Inc. and ShareVision
Technology, Inc. Creative also has other subsidiaries in Australia, China,
Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's
stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange
of Singapore.

Creative Labs Inc
1901 McCarthy Blvd
Milpitas, CA 95035
408-428-6600,  fax 408-428-2394

 ============================================================
 From the  'New Product News'  Electronic News Service on....
 AOL (Keyword = New Products) & Delphi (GO COMPUTING PRODUCT)
 ============================================================
 This information was processed from data provided by the 
 company or author mentioned. For additional details, please 
 contact them directly at the address/phone number indicated.
 All trademarks are the property of their respective owners.
 ============================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  U.S.A.
 Email: RBakerPC (AOL/Delphi), rbakerpc@delphi.com (Internet)
 ============================================================
