SAMSUNG TO ENTER THE RETAIL MARKET WITH ITS HARD DISK DRIVES IN JULY

June 20, 1995 -- RIDGEFIELD PARK, N.J. -- Samsung Electronics America, Inc.
(SEA) has announced that its high-performance hard disk drives will be
available at major computer retailers beginning July 1, 1995.
The hard disk drives, which range in storage capacity from 850MB to 1.27GB
and run at a rotational speed of 4,500 RPM, will be packaged with all the
hardware, software and instructions necessary for quick and easy
installation. The drives will support both enhanced IDE and ATA interface
systems.

According to Jeff Edelstein, Samsung's Senior Marketing Manager for Storage
Products, "Samsung has designed, packaged and priced the retail line to
meet the demands of the upgrade market and the anticipated surge that will
be generated by the introduction of Windows 95. These drives offer the
storage capacities, performance capabilities and high data throughput
needed to run 32-bit applications on workstations, networks and multimedia
PCs."

The hard drive packaging will feature attractive four-color graphics
specially designed to highlight the product's ease of use. The
self-contained installation kits will include mounting hardware, On Track
disk management software and detailed installation instructions along with
the hard disk drive. The retail introduction will be supported with a
major advertising campaign.

The Company

Headquartered in Ridgefield Park, N.J., Samsung Electronics America's (SEA)
Information Systems Division markets a broad range of electronic products
including notebook PCs, monitors, hard disk drives and laser printers.

SEA is a division of Samsung Electronics Company, Ltd. (SEC), in Seoul,
Korea, which is a silicon-to-systems manufacturer of electronic products,
including telecommunications devices, semiconductors, systems and
peripherals. Since 1982, the company has been one of the world's leading
manufacturers of computer products. SEC is part of the Samsung Group, a
multinational organization with $54 billion in sales. Fortune Magazine
ranked Samsung as the world's 14th largest industrial company in 1994.

ELECTRONICS SAMSUNG ELECTRONICS AMERICA, INC.
105 Challenger Road
Ridgefield Park. NJ 07660-0511
TEL 201-229-4000

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