Online Marketing Handbook

by Daniel S. Janal

ISBN: 0-442-02058-9
PRICE: $24.95
300 pp, Softcover

With a market of 30 million highly educated and affluent potential
consumers, the Information Superhighway is an exciting promotional vehicle
for companies large and small

Author Daniel S. Janal, highly regarded marketer, entrepreneur, and
speaker, instructs readers on how to use the Internet and commercial
online services to create a successful marketing program. You'll find out
everything you need to know--without having to be a computer wizard.

Online Marketing Handbook

* Brings you up to speed on the Information Superhighway, with complete
information on how to successful create and launch your online marketing
program

* Investigates opportunities to enhance your marketing program and build
customer loyalty with services available only online, such as electronic
stores, support centers, and electronic mail

* Provides case studies on how companies of all sizes promote their
products and services online, giving real-world examples of what works
best

* Supplies "Netiquette" instruction on the do's and don'ts of the code of
behavior to strengthen your chances of success as an online marketer

* Explores the future of online advertising, how it will change and grow,
and what it all means to you

ABOUT THE AUTHORS

Daniel S. Janal is the owner of Janal Communications, a public relations
agency based in Danville, California, and author of How to Publicize High
Tech Products and Services. As well as being on the publicity team that
launched America Online, he serves as an assistant forum administrator on
CompuServe's Public Relations and Marketing Forum and teaches publicity at
the University of California at Berkeley.

Van Nostrand Reinhold
115 Fifth Ave
New York, NY 10003

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