Macromedia and Netscape Combine Technologies to Bring True Multimedia to
the Internet

Agreement enables playback of interactive Director movies through Netscape
Navigator

San Francisco, CA--June 5, 1995--Macromedia, Inc., (NASDAQ:MACR), the
leader in multimedia and digital arts software, and Netscape
Communications Corporation, a premier provider of open software for the
Internet, today announced a technology integration that will change the
character of the World Wide Web from static pages to dynamic, interactive
multimedia. The companies have agreed to integrate Macromedia's Director
multimedia playback software into the Netscape Navigator browser
software.

World Wide Web pages are currently limited to text and static graphics.
Small sound and video files must be downloaded and played with shareware.
With the Macromedia/Netscape agreement, millions of Netscape Navigator
users will now be able to experience multimedia in a Web page and the
dynamic effect of multimedia documents. Because the Director multimedia
playback engine will be integrated into Netscape Navigator, it is
completely transparent to the user. As the bandwidth of the Internet
continues to expand with such breakthroughs as cable modems, complete
multimedia titles created with Director will be seamlessly delivered over
the Internet, making it an outlet for mainstream multimedia title
distribution.

Over 200,000 Macromedia developers can immediately create multimedia art
for the World Wide Web using their Windows or Macintosh computers and
Director software. This vast pool of creative talent will jump-start
multimedia on the Internet.

"Netscape's goal is to make the Internet as open and dynamic an environment
as possible," said Marc Andreessen, founder and vice president of
technology for Netscape Communications. "By working with Macromedia's
Director player, we are greatly expanding the capabilities for
communicating over the Internet by providing users with richer media and
more compelling means of expression. We chose to partner with Macromedia
because of its leadership position as well as Director's market acceptance
as a standard tool for creating multimedia."

Macromedia's Director player engine, which enables the playback of
Director-authored titles on various platforms will be integrated into a
future version of Netscape Navigator. The technology will allow multimedia
files authored on Macintosh or Windows computers to play back on the
Internet.

Macromedia's Director player is the leading cross-platform multimedia
playback software, providing portability for personal computers (Windows,
Macintosh, OS/2 Warp), the Internet, and emerging interactive television
networks (OS/9 DAVID, Online Media, Apple set-top box). The player
technology enables developers to "Author Once, Play Anywhere," meaning
they have the benefit of authoring titles on their development platform of
choice, whether Macintosh or Windows, and then being able to deliver the
titles on the most popular platforms in the industry.

"Netscape has been a driving force behind the phenomenal growth of the
Internet," said Bud Colligan, president and CEO of Macromedia. "Together,
Netscape and Macromedia will bring the most innovative communication
medium--multimedia--to the fastest growing communication channel, the
Internet. The integration will further enhance the Internet's consumer
appeal and accelerate its expanding role."

"This agreement will offer a wealth of new experiences to the Internet end
user, create opportunities for innovative marketing to organizations
promoting themselves over the World Wide Web and an additional channel for
creative expression and sales to multimedia developers," said multimedia
developer Ron Jones, director of Paradigm Interactive, a new media
division of Image Technologies. "This new capability will give Paradigm
Interactive a new method for content delivery, allowing us to reach new
markets such as advertising and education."

The two companies will collaborate on various research and development
projects as well as marketing programs aimed at enhancing the Internet
experience. Netscape's founder, Jim Clark, is a keynote speaker and the
company is a Platinum sponsor at the 1995 Macromedia International User
Conference.

About Netscape

Netscape Communications Corporation is a premier provider of open software
to enable people and companies to exchange information and conduct
commerce over the Internet and other global networks. The company was
founded in April 1994 by Dr. James H. Clark, founder of Silicon Graphics,
Inc., a Fortune 500 computer systems company; and Marc Andreessen, creator
of the NCSA Mosaic research prototype for the Internet. Privately held,
Netscape Communications Corporation is based in Mountain View, California.
World Wide Web site: http://www.netscape.com/

About Macromedia

Macromedia Inc., the leader in multimedia and digital arts software tools,
offers a full range of products for the Windows and Macintosh platforms.
The company's flagship products include: Macromedia FreeHand, the most
powerful tool for design and illustration; Macromedia Director, the
industry-standard animation and authoring tool for multimedia production;
Authorware the most powerful multiplatform authoring environment for
interactive information; MacroModel, a powerful 3D modeling tool for
multimedia, graphics and product design; SoundEdit 16, the easy-to-use
digital sound recording and editing solution; Fontographer, the
industry-standard typeface editing program; and Action!, the most popular
multimedia presentation application. For more information on Macromedia
products, please call 500-288-4797, 415-252-2000, or fax 415-626-1502. You
can also reach Macromedia on-line: America OnLine: Keyword: MACROMEDIA,
Compuserve: GO MACROMEDIA, Internet: macropr@macromedia.com or on the
World Wide Web site: http://www.macromedia.com

Macromedia
600 Townsend
San Francisco, CA 94103

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