AVERY ANNOUNCES LABELPRO 2.0 FOR WINDOWS:
NEW VERSION SIMPLIFIES MAIL MERGE, EASES VOLUME MAILINGS

Powerful, Easy-to-Use Software Lets Users Add Elegance to Business
Correspondence

DIAMOND BAR, Calif. -- Avery has introduced LabelPro 2.0 for Windows, a
powerful new version of its labeling and addressing software that enables
users to manage high-volume mailings easily, with guaranteed,
professional-looking results. LabelPro 2.0 for Windows features an
exclusive AutoMerge function that automatically formats text, eliminating
the labor-intensive setup procedures typically associated with text
merging. Lists of any size can be imported from a wide variety of data
management and word processing programs, including the latest versions of
both WordPerfect for Windows and Microsoft Word for Windows, plus Paradox
for Windows and dBASE, as well as ASCII files.

LabelPro 2.0 for Windows also features a powerful shrink-to-fit capability
that automatically sizes merged text to fit a wide variety of Avery
supplies: addressing, shipping, MiniSheets, file folder, diskette and
videotape labels; business cards; post cards, rotary cards, and index
dividers.

"LabelPro 2.0 for Windows is a real productivity boon for users who do mass
mailings, but don't want their correspondence to lose that personal
touch," said John Perez, international software marketing manager for
Avery. "By automating tasks like grouping merge fields, Avery has made the
merge process hassle-free. Combined with shrink-to-fit and other new
features, we're offering a potent, versatile package that combines an
unprecedented level of automation with graphics flexibility."

New graphics features enable users to dress up business correspondence.
With the software's rotation function, users can place text at any angle.
Documents can be further personalized by adding company logos or graphics
to individual labels in any of 10 of the most popular graphics file
formats, including .PCX, .TIF, .BMP, .JPEG and .TGA, among others.

LabelPro 2.0 for Windows can print graphics, text, lines, rectangles,
ellipses or circles in up to 16 colors. The program's zoom function
enables users to view designs at any size from 25 to 400 percent.

LabelPro 2.0 for Windows will be available in office product and computer
stores in the U.S. and Canada in Q3 '94 at a suggested retail price of
$129.95. The software will also be available in Europe, Latin America and
Asia during the fourth quarter of 1994. Current LabelPro users can upgrade
to the new version by contacting Avery at 1-800-326-0407.

As a special promotion, Avery is offering buyers of LabelPro 2.0 for
Windows 1,000 free CD-ROM-based clip art images and 100 fonts from Media
Graphics. Images are also available on 3 1/2-inch diskettes.

LabelPro 2.0 for Windows is equipped with ready-to-use layouts for more
than 140 Avery laser, ink jet and dot matrix printer supplies. Users
simply select the Avery product they need, add text and design elements,
and print. A new time-saving QuickPrint function accelerates the printing
process.

Core features of LabelPro 2.0 for Windows include a powerful list manager
for creating lists of unlimited sizes, with up to 15 user-selected fields.
The software also automatically calculates and prints USPS Delivery Point
Bar Codes.

LabelPro 2.0 for Windows requires Microsoft Windows 3.1, support for a VGA
or higher resolution display, and Windows-compatible laser, ink-jet or dot
matrix printers.

Avery Dennison Office Products, a unit of Avery Dennison Corporation, is
the world's leading producer of self-adhesive labels for laser and ink jet
printers, labeling and list management software, indexes and other office
supplies. Avery Dennison Office Products is based in Diamond Bar, Calif.

Avery Dennison
20955 Pathfinder Rd
Diamond Bar, CA 91765-4000
909-869-7711,   Fax 909-598-2905

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