MBA-ware - Sophisticated Software Products for Everyday Business Management
Tasks

For years many professions have employed specialized software products
designed to assist in accomplishing particular tasks. Accountants have
long benefitted from customized accounting and financial management
applications while engineers have more recently embraced computer-aided
design and manufacturing (CAD/CAM) programs.

Now managers and executives have at their disposal a powerful group of
applications designed to help solve the kinds of business management
problems they face everyday. Business management software - also known as
"MBA-ware" - is currently available to support a number of common
management tasks, including:

* strategic planning
* financial forecasting
* human resources management
* process simulation and analysis
* project management
* negotiation preparation

MBA-ware is interactive software that enables managers and executives to
draw upon business theory and management expertise in solving the
particulars of a management problem. Harnessing the power of the personal
computer, MBA-ware embeds knowledge and experience into the program
through rule-based logic, algorithms, and/or mathematical representations.
In many cases the user has access to the underlying knowledgebase via
hypertext links. As a result, the user can more effectively integrate the
many aspects of a complex management task.

The purpose of MBA-ware is not to generate more data - busy managers
already have more information than they can use. Instead, MBA-ware seeks
to join data with managerial knowledge so that informed decisions can be
made more quickly and easily. Unlike "template" applications, which do
little more than reformat the user's data, MBA-ware interacts with the
user, analyzing the input and offering feedback and advice on how to
proceed. MBA-ware helps the user to transform information into knowledge -
the kind of knowledge that facilitates smart decisions.

To find out more about MBA-ware or The Management Software Association, a
non-profit association of management software publishers, please call at
(617) 232-4111 or fax (617) 734 3308.

The Management Software Association
35 Gardner Road
Brookline, MA 02146
617-232-4111,  fax 617-734-3308

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