NEW AVERY SYSTEM HELPS GROWING BUSINESSES CRAFT A PROFESSIONAL IMAGE IN
MINUTES

Communique Provides Home/Office "Instant Printing" Capabilities

DIAMOND BAR, Calif. -- A new system of classic stationery and software
templates from Avery will help home-based and small business owners create
a customized, professional image without ever leaving their offices. The
system, called Communique, acts as a design partner, enabling users to
actually try different graphic looks before making a final design
decision. Using a PC and laser printer, sales and marketing materials can
be produced instantly -- reducing the time and expense of a quick printer
or professional designer. Users also can print as much or as little
stationery as they need.

"When you're a home-based or small business, conveying the right image can
be critical to your success," said Frank Rexach, director of marketing for
Avery. "Communique gives users the tools to craft their business'
identity."
The new line will be available in August at computer stationery and office
superstores nationwide.

The color-coordinated Communique collection helps users easily establish a
consistent look for all their marketing materials. The collection, which
also works with copy machines, consists of letterhead, #10 envelopes,
laser labels, business cards, brochures, presentation folders and Avery
InstantImage software templates.

Let InstantImage Handle the Format and Design

To simplify the process of formatting and designing brochures, business
cards and other components of the Communique line, Avery is offering
InstantImage software templates. Working as add-ons to the most popular
word processing software (WordPerfect for Windows, versions 5.2 and 6.0,
WordPerfect version 5.1 for DOS and Microsoft Word for Windows, versions
2.0 and 6.0), InstantImage templates provide pre-designed layouts that
instantly fit the user's text or graphics for an impressive finished
product. Since formatting details such as columns, tabs, margins and line
spacing are incorporated into each template, the user simply chooses the
design and types in the text.

Avery also worked with a professional graphic artist to embed
already-designed layout options with three choices for each Communique
paper style so that users can see the possibilities of what their identity
could look like before committing to a final image. Favorite layouts can
be saved, eliminating the need to "recreate the wheel" each time a new set
of materials is needed.

Add a Logo or Artwork

To help growing companies project a professional appearance, Avery has
developed a cooperative agreement with Electronic Word, a service that
provides high-quality digitized color or monochrome logos and signatures.
Users simply send in their preferred logo or artwork and Electronic Word
will scan the image and return it in a high resolution format on a
diskette that can then be used with the letterhead, business cards or
other items in the Communique collection. Information on Electronic Word's
service is included in every box of Communique product.

Communique Collection Components, Pricing

The Communique collection will initially feature six classic designs that
allow each business' personality to shine through: Bamboo, Borderline
(also works with ink jet printers), Confetti, Half-Tone, Paisley and
Pinstripe. For each design, customers will be able to purchase the
letterhead in packages of 50 sheets (at a suggested list price of $7.95);
#10 envelopes in packages of 26 with matching address labels ($6.95);
business cards in packages of 200 ($10.95); presentation folders in
packages of five with matching identification labels ($8.95); and
brochures in packages of 50 with clear round labels for sealing ($8.95).

Integrated in the Communique lines are Avery's popular 5162 and 5164 laser
printer-safe labels, pre-printed to coordinate with the envelopes and
presentation folders respectively.

At retail, Avery will offer InstantImage software templates for the entire
Communique collection for a suggested price of $24.95. Customers also can
order InstantImage templates for a single Communique design via direct
mail. This package is priced at $9.95.

Free InstantImage templates also are available through CompuServe, and can
be downloaded from the Avery Forum (GO AVERY). Normal CompuServe charges
will apply.

For more information on the Communique line or other Avery products,
consumers can call 1-8()0-462-8379.

Avery Dennison
20955 Pathfinder Rd
Diamond Bar, CA 91765-4000
909-869-7711,   Fax 909-598-2905

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