STAR TRIBUNE TO JOIN WITH ZIFF-DAVIS TO LAUNCH ONLINE NEWS SERVICE

Minneapolis-St.Paul, MN--June 20, 1994--The Star Tribune announced today
that it will launch an interactive electronic news and information
service, Star Tribune Online, that will be available to users via personal
computers and modems.

According to Tim McGuire, Star Tribune senior vice president and editor,
and general manager of the Reader Customer Unit (RCU), Star Tribune Online
will join with The Interchange Network Company to create the service. The
Interchange Network Company is a division of Ziff-Davis Publishing
Company, the nation's largest publisher of information about computers and
computing. The Star Tribune has signed a letter of intent to use new
technology developed by The Interchange Network Company to create the
newspaper's electronic service. The Star Tribune service is scheduled to
be launched this winter.

"Online services create an enormous opportunity for us to provide exciting
new kinds of information with a depth that we simply can't approach with
newsprint," said McGuire. "We've chosen Ziff-Davis as our partner because
its Interchange technology represents a major leap forward in online
services. Online customers will find Interchange's search capabilities and
responsiveness vastly superior to other services."

Joel Kramer, president and publisher of the Star Tribune, said, "This
online service will be one of a number of exciting examples of the Star
Tribune using new technologies to give readers and advertisers better,
faster and deeper services."

McGuire also announced today that Robert Schafer will be publisher of Star
Tribune Online. Schafer has been with the Star Tribune for 18 years in a
variety of newsroom positions, including assistant managing editor. Most
recently, Schafer was the new products leader for the RCU.

Schafer said that the collaboration with Ziff-Davis will allow Star Tribune
Online to incorporate information and services from the Interchange Online
Network, Ziff-Davis's new online information service. Features of the
Interchange Online Network include stock quotes and personal financial
information, sports, TV program information, and nationwide bulletin
boards. Schafer added, "Ziff-Davis' technology has the capability of
automatically searching each day for local and national news specifically
tailored to the individual subscriber's interest, and then assembling that
information for easy retrieval by the subscriber. It makes it easy for the
individual subscriber to find the news and information that's most useful
to that subscriber.

Star Tribune Online also will provide news, photos and information beyond
the material that is printed in the daily newspaper. Specialized local
information will include such features as an informational guide about the
Twin Cities, entertainment listings, event calenders, and the ability to
search Star Tribune newspaper classified advertising. Subscribers also
will have early access to news stories that will appear in the newspaper
the next morning.

"Star Tribune Online's local bulletin boards will give subscribers the
opportunity to communicate among themselves on topics which they are
interested. With the online service we have the capability of building
multi-way communications allowing people to reach out to one another in
new ways," Schafer said.

"We are delighted that the Star Tribune has chosen Interchange as the
platform for its new online service," said Michael Kolowich, president of
The Interchange Network Company. "Interchange will give Star Tribune
Online members the most engaging, informative online experience possible,
as well as give them access to an active community of online users who
share their interests."

Steve Yelvington, recently announced Star Tribune Online editor/manager,
said of the alliance with Ziff-Davis, "they've created an online
environment in which we can build a great-looking electronic newspaper
that allows us to maintain the look and feel of the printed newspaper,
including Star Tribune logos, headlines and graphics. Star Tribune Online
will be easy to use, easy to search and easy to love."

Pricing for Star Tribune Online has not yet been determined, but is
expected to be under $15 per month. For an additional fee, users of Star
Tribune Online can have access to other special-interest services on the
Interchange Online Network. Interchange Computing, for example, will
include libraries of downloadable software and a wealth of information for
computer professionals. Interchange members will also have e-mail access
to the Internet, the worldwide network of computer networks. The system
initially will be available for people with IBM PC or compatible
computers, models 386 and above, that run Windows 3.1 software and have a
9600-baud modem. A version for Macintosh computers will be available later
in 1995.

The Interchange Network Company is a division of Ziff-Davis Publishing,
publisher of the leading magazines about computing, including PC Magazine,
PC/Computing, PC Week, Computer Shopper, MacUser, MacWEEK, Windows
Sources, Computing Game World, the recently announced Computer Life, and
the joint-venture with Disney, Family PC, as well as seven publications in
Europe. Headquartered in New York City, Ziff-Davis Publishing is the
leading information provider for computer buyers, users and marketers.

The Star Tribune company is the largest operating unit of the Cowles Media
Company--a newspaper, magazine and information services company
headquartered in Minneapolis, Minnesota. Cowles Media Company's other
operating units include Cowles Magazines, Inc., publishers of special
interest consumer magazines and related books and products, and Cowles
Business Media, Inc., publishers of specialized business magazines and
information services. The Star Tribune is the 15th largest daily
metropolitan newspaper in the nation with a circulation of 412,483. The
Sunday Star Tribune si the 13th largest metropolitan newspaper in the
country with a circulation of 696,084 [Source: Audit Bureau of Circulation
(ABC) for the six-month period ending March 1994].

Star Tribune
425 Portland Ave
Minneapolis, MN 55488-0002

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