Major Enhancements to Multimedia Software Announced by Apple

Apple Improves Cross-Platform Offerings and Delivers Macintosh Version of
QuickTime 2.0

NEW YORK, New York (PC EXPO)--June 28, 1994--Apple Computer, Inc. today
announced three major developments regarding its industry-standard
multimedia software, QuickTime. First, Apple previewed today at PC Expo a
new version of the software--QuickTime 2.0 for Windows--that will work on
Windows-based personal computers. Second, the company announced that
QuickTime 2.0 for Macintosh(g is now shipping. The company also announced
that it is licensing Intel's Indeo video Release 3.2, the latest release
of Intel's software-based PC video technology for inclusion in Macintosh
and Windows versions of QuickTime 2.0.

QuickTime makes it possible for users to view and edit video, music, text,
animations, and other dynamic information on their computer. It offers
developers a cross-platform standard for sharing multimedia content
between Apple Macintosh and Windows-based personal computers.

Advancing Apple's strategy to offer solutions that fit into mixed computing
environments, QuickTime 2.0 for Windows--due out in the fall of 1994--will
include support for full-motion, full-screen video, as well as audio
compression, text, and music for people who use Windows-based personal
computers. QuickTime 2.0 for Windows will also support MPEG, a standard
that allows for smoother, higher-quality video, and DCI, a software
technology jointly developed by Intel and Microsoft, designed to
accelerate video playback on Windows-based personal computers. As a
result, customers with Windows-based computers can now enjoy exceptionally
high-quality video.

"Our customers are demanding a multimedia standard that is compatible
between different hardware platforms," said Thomas Ryan, manager of
AppleSoft's QuickTime Products Group. "QuickTime 2.0 for both Macintosh
and Windows addresses this demand, and is a clear demonstration of Apple's
commitment to cross-platform solutions."

Apple also announced that QuickTime 2.0 for Macintosh is now shipping.
QuickTime 2.0 for Macintosh, like QuickTime 2.0 for Windows, supports
larger, faster video, music, and MPEG. Developers can license QuickTime
2.0 for Macintosh immediately for redistribution with applications,
titles, and media clip libraries that support QuickTime. The cost is $300.
For licensing information, contact Apple Software Licensing at (512)
919-2645 or via AppleLink at SW.LICENSE. Members of Apple Developer
Programs will receive QuickTime 2.0 for Macintosh in the August monthly
mailing.

The QuickTime 2.0 for Macintosh Software Developers Kit is expected to be
available in August for $195, or $99 for an upgrade from previous versions
through the Apple Programmers and Developers Association (APDA). To order,
call 1-800-282-2732 in the U.S., 1-800-637-0029 in Canada, or (716)
871-6555 for other countries.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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