ZIFF-DAVIS LAUNCHES COMPUTER LIFE

Major new magazine targeted at consumers with special interest in personal
computing

SAN FRANCISCO, CA -- The Ziff-Davis Consumer Media Group today announced
the launch of Computer Life. The major new special interest magazine is
targeted at the heart of the consumer market for personal computers:
individuals who are making computing an integral part of their personal
lives. Computer Life will be published monthly and debut in October with a
paid circulation of more than 300,000.

J. Scott Briggs, President of the Consumer Media Group and Publisher of
Computer Life, said, "This is the biggest launch that Ziff-Davis has ever
undertaken, and we're confident that it will also be one of the most
successful. We are fortunate that so much of our experience can be brought
to bear on this important magazine. Ziff-Davis literally invented the
category of special interest consumer magazines back in the '50s, got
heavily and successfully involved in the 'new media' of electronic
publishing in the late '70s, and has published the world's leading
computer publications for business buyers since the '80s. This unique
combination of experience gives us invaluable insight into how to best
serve the needs of consumers who are committing their own time and money
to making computers an essential part of their daily lives."

Spurred by powerful, affordable microcomputers and a new generation of
exciting personal software applications, the consumer market for personal
computers has finally come alive. Personal computers are already installed
in 32 million American homes. According to LINK Resources, these consumers
will buy more than 6.5 million PCs this year, worth $8 billion. They will
also buy $3.4 billion worth of software and spend another $360 million on
multimedia software. More than 3.8 million households will be accessing
on-line services once a week or more.

At the heart of this market is a group of committed computer users, with
substantial discretionary spending habits and enormous influence over the
computer buying of their friends and colleagues. These people recognize
that computing can offer great benefit to their personal lives, and they
want to learn more.

Mike Edelhart, Executive Vice President of the Consumer Media Group, said,
"There's a great need for information among this growing group. Computer
Life will be the first computer magazine that speaks their language. It
will provide critical information about the ideas, techniques and products
that drive the many ways computers can enhance their personal lives. It
will be their mentor and guide."

Lively, Informative Editorial from Consumer and Computer Journalists

Computer Life's editorial is being developed by a team of Ziff-Davis
veterans spearheaded by Edelhart and John Dickinson, the magazine's
Editor-in-Chief. In addition to its full-time staff drawn from both
leading computer and consumer magazines, Computer Life will include a rich
list of columnists and contributors, including Phil Patton, Gil Schwartz,
and Nancy Tamosaitis.

Dickinson said, "We've assembled an extraordinary team of editors --
experienced professionals who have the same commitment to computers as our
intended readers. These are journalists who can humanize the technical
aspects of computing. They'll make Computer Life fun to read, meaningful
to our readers' personal lives, involving and useful. There will be lots
of information on cool new products with real-world reviews that are
accurate, authoritative and, above all, relevant."

The editorial content of a typical issue will include:

-- Buzz, which brings the excitement of computing alive through
   tight, energetic coverage of new products, trends, people and
   ideas;
-- Reviews, where the reader can find out everything he or she
   needs to know to decide exactly what to buy and not a single
   bit more;
-- Departments, where informed individuals, much like the reader,
   share their views on critical product and social areas of
   personal computing;
-- Just Do It!, the visual, hands-on guide to how individuals can
   derive the greatest personal benefit from hardware and
   software; and
-- Features that blend dramatic ideas, sophisticated projects and
   real-world product examinations into a journalistic stew
   stocked with useful experience, yet spiced with whimsy, wit
   and wonder at the opportunities computers bring people today.

Computer Life, the magazine, will be supported by electronic offerings. "We
plan to launch an on-line forum right from the beginning," said Dickinson.
"It will be a great opportunity for readers to express views and
participate in stories. We'll encourage readers to 'come by' whenever they
want, post suggestions on our on-line bulletin board and generally hang
out. We are also already at work on the CD-ROM version of the magazine."

Computer Life's Advertising and Circulation Plans

Computer Life's one-time rate for a black and white page is $11,885. The
one-time rate for a four-color page is $15,450. A charter discount program
of up to 30% off the earned rate will be available to 12-issue advertisers
who begin their campaigns in the October premiere issue. Additional
discounts are available to charter advertisers in Family PC as well as
those advertisers who have contracts with the Ziff-Davis Magazine
Networks.

Briggs said, "Our circulation tests have been so successful that we are
setting a rate base of 300,000 right from the start. We will be building
our circulation from a broad variety of sources -- among them on-line
services, insertions in consumer computing product boxes, broadcast TV,
retail promotions and more."

To promote the launch to advertisers and their agencies, Computer Life will
be running a campaign in the ad trade press. The campaign is scheduled to
break the week of May 23rd in Advertising Age, Adweek, Business Marketing,
Inside Media, Marketing Computers and Media Week.

The magazine will be published from downtown San Francisco, where the
Consumer Media Group is headquartered.

The Consumer Media Group is a division of the Ziff-Davis Publishing
Company. Earlier this year, the division created a joint venture with the
Walt Disney Company to publish Family PC, a new magazine for parents and
children about how to get the best family experience from computing.
Family PC will also be launched this fall. Other operations of the
Consumer Media Group include: Computer Gaming World, the #1 computer game
magazine; Personal Computing, a newspaper supplement distributed twice a
year to 3.8 million affluent households through more than a dozen leading
newspapers; ZD Press, which publishes computer books, including the
best-selling How It Works series; and The Cobb Group, the leading
publisher of software-specific newsletters.

Ziff-Davis is the leading information provider for computer buyers, users
and marketers. The company's Business Media Group publishes PC Magazine,
PC Week, PC/Computing, Computer Shopper, MacUser, MacWeek and Windows
Sources. It has also formed a joint venture that will launch
InteractiveWeek, The Newspaper for the Information Highway, in the fall.
Another division of the company, Ziff-Davis Interactive, provides the
ZiffNet on-line information service and has announced the Interchange
Online Network, which will be commercially available in the fall of 1994.

Between 1955 and 1985, Ziff-Davis was the leading publisher of special
interest consumer magazines. Titles like Flying, Car and Driver, Popular
Photography, Skiing, Stereo Review, Boating and Yachting played seminal
roles in the growth of their respective markets and remain powerful forces
to this day.

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