NEW AVERY PRODUCT ADDS SPLASH OF INSTANT COLOR TO LASER PRINTED IMAGES

Pizzazz! Sheets Lets Users Colorize Documents in Minutes

DIAMOND BAR, Calif. -- Avery announces the introduction of Pizzazz! Color
Transfer Sheets, a revolutionary film that allows users to instantly
colorize laser printed images with brilliant accents of red, blue and
green.

Gone are the days of basic black copy, graphics and logos generated by a
standard laser printer. Pizzazz! color sheets can be applied to virtually
any document fed into a laser printer to create eye-catching brochures,
proposal report covers, announcements, invitations and business cards.

The Pizzazz! sheets generate impactful presentations and can be used to
colorize Avery's Communique system of classic stationery and easy-to-use
software templates. Designed to assist home-based and small business
owners create a customized image, Communique works in concert with
Pizzazz! sheets so users never have to leave the office for a
professionally produced document.

The Significance of Color

According to Eric Juergens, Avery assistant product manager, "Colorized
laser images offer an effective alternative to black and white copy,
creating a memorable impression that grabs attention." He added that
Pizzazz! sheets give users the advantage of spot color for small laser
printer jobs, saving time and money by eliminating the need for a quick
printer. "Red, blue and green represent the most popular colors used in
business materials," said Juergens, explaining that Avery introduced this
color trio because they comprise a majority of all applications for
charts, logos, etc.

The Pizzazz! Process

To apply the color sheets, users follow a simple three-step process: cut
the film to size, position it over laser printed copy or graphics and
affix the film to the page with self-adhesive dots enclosed in the
packaging. The document is then fed through a laser printer which causes
the color to adhere to the laser-printed image when heat and pressure are
applied. The film is then removed to reveal a colorful new look
instantly.
Pizzazz!

Pizzazz! sheets will be available nationwide at computer, stationery and
office superstores on August 1. Suggested retail price of one-color packs
(15 sheets) of red, blue or green Pizzazz! color sheets is $10.62. Rainbow
packs featuring 15 - 5" x 8" sheets (five each of red, blue and green) are
priced at $11.09.

Avery Dennison Office Products, a unit of Avery Dennison Corporation, is
the world's leading producer of self-adhesive labels for laser and ink jet
printers, labeling and list management software, indexes and other office
supplies. Avery Dennison Office Products is based in Diamond Bar, Calif.

Avery Dennison
20955 Pathfinder Rd
Diamond Bar, CA 91765-4000
909-869-7711,   Fax 909-598-2905

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