TEXAS INSTRUMENTS ANNOUNCES MICROMARC COLOR INKJET PRINTER

Under $400 printer provides vivid color for a wide range of home and
business needs

TEMPLE, TEXAS (May 23. 1994)--Texas Instruments today announced the
microMarc Color inkjet printer, a new printer that produces brilliant
color at an affordable price. With an estimated street price of under
$400. the microMarc Color is a versatile home printer that adds vivid
color to schoolwork, personal projects and work brought home from the
office. The microMarc Color also provides excellent. economical color for
business printing such as charts. graphics and presentations.

The microMarc Color is "two printers in one," with easily switchable color
and monochrome printheads that are included with the printer. This allows
the microMarc Color to combine the best attributes of both color and
monochrome inkjet printers into a single unit. With the color printhead
installed, users can print high-resolution color documents as well as a
vivid black that is mixed from three colors; the monochrome printhead is
designed for black-only printing, such as large reports and manuscripts.
The microMarc Color prints graphics in 300 x 300 dpi (dots per inch)
resolution, and prints text in 600 x 300 dpi when using the printers'
resident fonts.

"For little more than the cost of a monochrome-only inkjet printer, home
and business users now have the ability to print in brilliant color," said
Aubrey Brickhouse, Director of Worldwide Printer Products Marketing for
Texas Instruments. "The microMarc Color is an ideal multimedia printer
that's capable of capturing the detailed colors found in CD-ROM
applications. And it easily adds a professional edge to sales
presentations, reports and business proposals."

"We believe the microMarc Color provides the best color quality of any
printer in its class and even rivals the performance of more expensive
color printers," Brickhouse continued. "Of course, seeing is believing--so
individuals can receive a print sample that demonstrates the outstanding
color capabilities of this remarkable printer by calling 1-800-TI-TEXAS in
the United States and Canada or the nearest Texas Instruments
international sales office."

The microMarc Color inkjet printer uses drop-on-demand thermal inkjet
technology. The color printhead has 51 nozzles and offers fast,
bi-directional printing that dries quickly. The microMarc Color prints
faster than the Hewlett-Packard DeskJet 500C. Based on test using the
NSTL/Byte Magazine 1993 Windows Color Graphics benchmark. the microMarc
Color scores one page per minute compared to .67 pages per minute for the
DeskJet 500C Print speed ranges up to 400 characters per second. or five
pages per minute. with the monochrome printhead installed.

The microMarc Color is simple to operate, making it a printer the whole
family can easily use. The color and monochrome printheads take only
seconds to change. The 120-sheet automatic sheet feeder minimizes paper
reloading, and the manual sheet feeder allows quick printing of envelopes
and single sheets. The microMarc Color prints on plain paper in both color
and monochrome modes. It also accepts transparencies and labels designed
for inkjet printers. as well as special coated and glossy papers designed
to enhance color printing.

The microMarc Color printer offers PCL 3 emulation, which provides access
to the full range of PCL-compatible Windows and DOS applications. The
microMarc Color printer includes five resident fonts--Courier, Letter
Gothic, Times Nordic PS, BF Times and Linea.

The microMarc Color can easily be used in any home or office environment,
because of its quiet printing and small footprint--15.2" wide x 6.9" high
x 14.4" deep (385 mm x 175 mm x 365 mm). Weight is only 11 pounds (5 kg).

The microMarc Color is available immediately through TI's extensive network
of distributors and dealers worldwide. The suggested list price is $439,
with an estimated U.S. street price of under $400.

TI's Personal Productivity Products Division, headquartered in Temple,
Texas. offers a variety of electronics products, from innovative notebook
PCs and printers to calculators and educational products. TI is recognized
as a leading innovator in notebook computers, with one of the widest
486-based notebook offerings in the industry. TI also offers a full line
of inkjet, LED and laser printers for business and home use.

Texas Instruments Inc
P.O. Box 6102, MS 3242
Temple, TX 76503
1-800-TI-TEXAS

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