Doing Business on The Internet
By Mary J. Cronin

"At last, a non-technical, 'non-techie' book about the Internet from a
commercial and non-research perspective."
--Bill Washburn, Executive Director,
  Commercial Internet Exchange Assoc.

"...it's the best guide of its kind on the shelves today. "
--Dan Gillmor, Detriot Free Press

For business executives and other "non-techies" wondering about how to take
advantage of the abundant information resources available on the Internet,
Van Nostrand Reinhold has published Mary J. Cronin's Doing Business on The
Internet, the most thorough, up-to-date guide available to utilize this
communications tool.

A fast-growing international data network with an estimated 20 million
users that recently was opened to businesses and individuals, the Internet
has enormous potential for businesses seeking to improve productivity and
expand in the global marketplace.

More than just a non-technical guide to getting started on the Internet,
Doing Business on the Internet is a fact-filled, strategic handbook for
information managers, librarians, business people and
entrepreneurs-anyone, in fact who wants to get the most out of their
computer.

For those who may have felt out of their technical depth when testing the
waters of the Internet, Doing Business on the Internet explains all the
basics of the technology starting with how to get connected, and goes on
to explore the different ways the Internet can be used effectively with
case studies of successful business implementations.

Drawing on an analysis of how it's currently being used at more than 100
large and small companies, author Mary J. Cronin approaches the Internet
from a management perspective, examining the costs and benefits of various
business applications.

The book then guides the reader through the strategies and stages of
putting the Internet to work in companies of all sizes, emphasizing
practical solutions and avoiding computer jargon. Topics include:

* Customizing the Internet for product development, business
  partnerships, research, marketing, entrepreneurial
  opportunities, and customer support.
* Practical advice for businesses on the most important Internet
  resources, services and technical developments.

The first manifestation of the much-heralded "electronic information
highway," the Internet may eventually become as vital to business as fax
and cellular communications are now. Everyone who wants to navigate this
new highway successfully should read Doing Business on the Internet from
VNR.

Mary J. Cronin, a Librarian at Boston College, has over 20 years experience
with information management and technology. She teaches graduate courses
on information management, speaks frequently at conferences, and is on the
boards of the New England Library and Information Network and INFORMA.

Since its founding in 1848, Van Nostrand Reinhold (VNR) has pioneered the
publication of high-quality engineering, technical and scientific
reference books. VNR's computer book group, founded in 1978, publishes an
extensive list of timely, high-level technical books for computer
professionals and business executives in any industry. The books are
written by industry authorities in each subject area and are often
published in cooperation with leading hardware and software vendors. All
VNR titles can be purchased through major book chains, independent book
stores, book distributors and college bookstores.

Doing Business on the Internet
by Mary J. Cronin, Ph.D.
$29.95; paper, 250 pp., 50 illus.
Publication Date: January 1994
ISBN: 0442-01770-7

Van Nostrand Reinhold
115 Fifth Avenue
New York, NY 10003
Orders: 800-842-3636

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