ELECTRONIC NEWSSTAND Launched on the Global Internet

(New York, July 25, 1993)-- The New Republic, Inc. of Washington, D.C. and
The Internet Company of Hudson, MA today launched Electronic Newsstand
Inc., a new company created to market subscription and single copy sales
for magazine publishers via the Global Internet -- the worldwide computer
communications network spanning more than 45 countries and 5 continents.
The new company will also be involved in providing advertisers access to
Internet.

"We think this could become the newest and most efficient subscription
source for a wide range of publishers," says Jeffrey Dearth, President of
The New Republic magazine, founder and CEO of Electronic Newsstand Inc.
"The estimated 10 to 15 million Internet users can browse the table of
contents and selected articles from the publications of our newsstand 24
hours a day, seven days a week, and send orders to us electronically. It's
like being in the mail every day as far as circulation acquisition is
concerned. The publishing industry has been looking for a new subscription
source, and this is it, particularly as the Internet continues to grow
among consumers."

Publications that have signed up during the launch phase include: The New
Yorker, The Economist, The New Republic, Foreign Affairs, National Review,
Technology Review, Eating Well, Outside Magazine, The Journal of NIH
Research, The Source, and New Age Journal. These magazines will receive
subscription and single copy orders daily via electronic mail generated by
Electronic Newsstand. Other publications will be invited to participate in
the Electronic Newsstand in the coming months.

"The culture of the Global Internet is such that the information it
provides is shared freely and openly among its users," said Robert Raisch,
President of The Internet Company, and COO of Electronic Newsstand.
"That's why each of our first wave of publishers will be providing a table
of contents and one or more editorial features free through Electronic
Newsstand to users on the Internet."

"The idea is that the more people are exposed to a magazine's editorial
content, the more likely they are to be interested in subscribing to a
hard copy, or in purchasing a single issue. We've tested this concept on
one on-line computer network, and it works. Since the Internet is really a
collection of thousands of computer networks, all of which share the same
information, it's the next logical step," adds Dearth.

"The Internet Company was formed specifically to develop opportunities like
Electronic Newsstand," says Raisch. "Electronic Newsstand represents one
of the first attempts to develop general content specifically for the
Global Internet. As Internet users visit our 'store', so to speak, we will
provide them with valuable information about a wide range of products and
services and this will allow them to make truly informed purchasing
decisions."

"Our service is designed to showcase an advertiser's products and services
-- providing a 'point of presence' from which they can represent their
products and take orders. Once a customer accesses our service, we are
able to collect information from customers actively, by asking questions,
or passively, by simply watching where they visit and what documents they
retrieve," Raisch continues.

"Most users access the Global Internet by using personal computers over
traditional communications channels -- channels which excel at transfering
simple text. As these channels become faster and more powerful, we'll
provide a full multimedia service, including pictures, sound and video,
all over the same channel.

In the meantime, the Internet can serve vast amounts of information to
benefit advertisers and their customers. It's a win-win scenario."

Connecting to Electronic Newsstand --

Connections to the Electronic Newsstand are made via the 'gopher' protocol
to host 'gopher.netsys.com' on port 2100. If you are unable to use gopher
to access this host, you can telnet to gopher.netsys.com, login: enews

If you have any difficulties, please send mail to 'staff@enews.com'

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 From the 'New Product Information' Electronic News Service
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 This information was processed from data provided by the
 above mentioned company. For additional details, contact 
 the company at the address or telephone number indicated.
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