Apple Extends PowerBook Line with New Color and Entry-level Models

CUPERTINO, California--June 7, 1993--Two new models, announced today,
further expand Apple Computer, Inc.'s popular PowerBook series. The
PowerBook 180c brings active matrix color to the top of the line while the
PowerBook 145B lowers the entry-level price by 25 per cent. Both computers
feature Apple's award-winning all-in-one design including an integrated
track-ball and comfortable palm-rests.

"Since the introduction of the first PowerBook notebooks in October 1991,
Apple has been relentless in extending the range of customer options,"
said Randy Battat, vice president of Portable Computing, "we've brought
customers better performance, better screen technology, color and more
aggressive pricing. With the PowerBook Duo line we've brought a new
concept to market--combining the mobility of a notebook with the expansion
capabilities of a desktop docking station.

Added Battat, "With more than $1 billion of sales some might expect us to
take a breather. But customers continue to expect more from their notebook
computers--they want to be able to buy the PowerBook that corresponds to
their work needs and suits their budget. By constantly refining our line
we aim to provide just that. Today we've hit both those targets by adding
color at the top of the line and bringing the entry-level price down
significantly."

PowerBook 180c--Leading-edge color 

With its 256-color active matrix display the PowerBook 180c offers the
highest quality color technology on the notebook market today. Images are
sharply defined and colors are amazingly bright. Saturated colors stand
out strongly. The 180c display also brings the advantage of a viewing
angle that is noticeably wider than that offered by earlier-generation
screens. Viewers close to the screen but not having a direct line of
vision can read text and appreciate graphics. This will also be a distinct
advantage for customers who wish to give presentations and share
information in small groups.

Another feature particularly appealing to the presenter is the extended
screen resolution. The new 640 x 480 format adds an extra 80 lines of
resolution. And PowerBook users connecting their machines to large
monitors now have the advantage of video-mirroring (having the same
content displayed simultaneously on both screens) with assurance of
complete parity between the content displayed on the monitor and the
notebook. In addition dual display mode gives users the option of
displaying one set of data/images on the PowerBook and a different set on
the external display simultaneously. For example users copying information
from one application to another can view both applications at the same
time. With the color handling ability of the PowerBook 180c, based on
built-in QuickDraw software, customers can feel confident that colors and
images will stay consistent between applications.

Powered by a Motorola 68030 processor running at 33MHz, performance from
the PowerBook 180c is on a par with the PowerBook 180. The system ships
with all the features standard at the top of the line-- Apple SuperDrive,
allowing the user to read floppy disks formatted in MS-DOS and OS/2
systems in addition to Macintosh computer disks, a full-size keyboard,
video out, sound in and sound out. And the PowerBook 180c is the only
active matrix color notebook on the market to offer built-in networking
and built-in expansion which allows users to connects to as many as six
external devices, such as scanners, hard drives and CD-ROM players, at one
time. With average usage customers can expect 1-2 hours of battery life
and can extend this with Apple's EverWatch battery saver technology.

The PowerBook 180c will be offered in three configurations 4/80, 4/160 and
4/160 with a built-in PowerBook Express Modem. The new 4/160 configuration
offers more hard disk space a plus for users taking advantage of the
powerful display to work with graphics. The 180c measures 9.3D x 11.25W x
2.34H and weighs 7.1 Lbs.

PowerBook 145B--Aggressive entry-level pricing 

At $1649 SRP (Manufacturer's Suggested Retail Price), the PowerBook 145B
hits the market at a very aggressive price yet retains all the attributes
that give PowerBooks their uniqueness. Performance remains as sharp as on
the PowerBook 145 thanks to the same Motorola 68030 processor working at
25MHz.

"Customers who buy an entry-level machine certainly want value but are
reluctant to make a lot of trade-offs," says Dave Rothschild, product line
manager for Apple's Portable Computing division. "With the 145B Apple
engineers created an entry-level model for the award-winning all-in-one
line at a very attractive price yet customers are not losing any of the
performance or features they valued in the 145. We see this as a great
purchase for college students or some of Apple's current customers
planning on buying a second Macintosh."

In fact, buying a PowerBook 145B today means that the customer purchases
the speed and responsiveness offered by the PowerBook 170 for less than
half its price on introduction at the top of the PowerBook line in October
1991. All of the features users now consider standard for PowerBooks are
included--full-size keyboard, integrated trackball, adjustable leg rests
and the highly-acclaimed palm rests. Weight and dimensions remain the same
as on the PowerBook 145 and all models are equipped with a backlit
Supertwist liquid crystal monochrome display and with Apple SuperDrive
floppy drive that accommodates MS/DOS and OS/2 formats as well as
Macintosh. Sound-in and sound-out ports are also standard and built-in
ports allow users attach peripherals such as printers, CD-ROM drives and
scanners. Users can expect 2-3 hours of battery life which can be extended
using Apple's battery saver technology.

Three key refinements to the current 145 model enabled the portable
computing group bring a more affordable model to market. One change is the
RAM configuration--the 145B now comes standard with 4MB on the
daughterboard. This allows for easier expansion--up to 8MB. System
software (system 7.1) is now shipped pre-loaded on the hard disk and each
system comes equipped with back-up and restore programs that allow the
user to back up either the entire hard disk or simply the system files.
Sound in and out remain standard, but the microphone is now optional.

With today's announcement Apple continues to ensure award-winning PowerBook
computers will suit a range of customer needs and budgets. The all-in-one
line now provides a choice of five models--145B, 160, 165c, 180 and 180c.
Offering the best of both worlds are the two models in PowerBook Duo
line-- 210 and 230--coupled with either a DuoDock or a MiniDock, they
bring their users the mobility of notebook computing with the advantages
of a desktop base.

Both new models include a rechargeable nickel-cadium battery, AC adapter,
System 7.1 software, training software and complete learning and reference
documentation. A one-year limited warranty is included in the price.

Pricing and Distribution 

Both models will be available immediately through authorized Apple
resellers. Pricing and availability may vary worldwide.

PowerBook Configurations                        U.S. SRP

PowerBook 145B 4MB Hard Disk 40                   $1649
PowerBook 145B 4MB Hard Disk 80                    1899

PowerBook 180c 4MB Hard Disk 80                   $4159
PowerBook 180c 4MB Hard Disk 160                   4519
PowerBook 180c 4MB Hard Disk 160 w/Express Modem   4769

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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