New Ventana Title -- 
A Sensible Approach to Sensational Presentations

Chapel Hill, NC--The days of the commercial artists' corner on slick
presentation graphics are over. Ditto for the Hollywood monopoly on
knockout animation. Armed with powerful microchips and digitized images,
presenters now produce their own visual support materials straight from
the desktop. New from Ventana Press, The Presentation Design Book, Second
Edition by Margaret Y. Rabb points the way to polished computer graphics
and screen shows that lend power and appeal to presentations.

Lauded in its first edition for its easy-to-follow guidelines for designing
persuasive slides, overheads and handouts, The Presentation Design Book,
Second Edition offers more of a good thing. New material adds a framework
for using sound, video, animation and interactivity in presentations
without sacrificing clarity or impact. Highlights include:

* analyzing the audience and environment to determine 
  optimal presentation media.
* using color to create depth and set the tone.
* understanding the subtle effects of typeface on 
  audience perceptions.
* integrating varied multimedia elements into a cohesive,
  balanced whole.
* assessing new hardware and software requirements for 
  multimedia presentations.

Rabb's most popular chapter, "Design Crimes and How to Prevent Them,"
sports a new multimedia section.

Despite the razzle-dazzle techniques now at the designer's fingertips, Rabb
never loses sight of the presenter's original goal: communication. "In
certain settings, posters and flip charts remain the most effective
communication devices," she counsels. The Presentation Design Book, Second
Edition helps presenters keep their graphics on track in supporting,
rather than overshadowing, the speaker's message.

Margaret Rabb is Director of Design Services for Southern Media &
Production, Inc., a Chapel Hill, NC-based writing and design firm
specializing in innovative multimedia solutions to client communication
needs. She is co-author of Harvard Graphics Design Companion--DOS and
Windows Editions (Ventana Press). Recognized for her achievements in
design, she has earned the PICA, IABC Gold and other awards.

The Presentation Design Book: Tips, Techniques & Advice for Creating
Effective, Attractive Slides, Overheads, Screen Shows, Multimedia & More,
Second Edition is 320 pages, illustrated, with a 24-page color signature.
Suggested list price is $24.95. ISBN 1-56604-014-0.

Ventana Press publishes books that help computer users make the most of
their hardware and software. Bestselling titles include: Looking Good in
Print, Looking Good With CorelDRAW!, Newsletters From the Desktop, Word
for Windows Design Companion, The Mac Shareware 500 and The Windows
Shareware 500. All titles are available from bookstores and through
Ventana Press, PO Box 2468, Chapel Hill, NC 27515. 919-942-0220; fax:
919-942-1140.

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