FOR BUILDERS ON THE ELECTRONIC SUPERHIGHWAY: 
FIRST TECHNICAL MAGAZINE FOR MULTIMEDIA DEVELOPERS TO BE ANNOUNCED AT
DIGITAL WORLD '93

SAN FRANCISCO-- Watch out world, here comes Morph! Surfing his computer
chip out of a cyberspace black hole, he blasts onto the Electronic
Superhighway ... ready to change the world.

On the digital frontier, there's a special place where interactive
multimedia pioneers stop off for supplies before moving on to blaze new
trails and begin the serious work of building the Electronic Superhighway.
That's where they meet Morph--shapeshifter, technical outfitter, tour
guide, and proprietor of the establishment known far and wide as Morph's
Outpost on the Digital Frontier.

As the first virtual life form, Morph represents the spirit of a new
professional society. He personifies the rapid changes of our Digital Age.
Morph also represents the multiple talents required to develop interactive
multimedia titles and applications.

Multimedia developers worldwide now have a hero who publishes a new monthly
trade magazine from a little wooden shack located where the Electronic
Superhighway runs smack into the jungle.

"Multimedia developers are special people, and they need a special
magazine," said publisher Craig LaGrow. "As unconventional artists and
technologists on the edge of a new and exciting technology, they need
information that is technically interesting and practically useful. No
fluff for these guys."

LaGrow successfully co-founded Computer Language magazine, Al Expert
magazine, and the Software Development Conference in past years. In his
most recent position as Editor-in-Chief of Multimedia World magazine,
LaGrow repositioned the publication from its original format as MPC
World.

As a full-color, tabloid newspaper folded into the size of a regular
magazine, Morph's Outpost on the Digital Frontier will be unveiled at this
year's Digital World '93 show in Beverly Hills on June 23-25. The first
issue will be mailed to subscribers in July, and the magazine will be
distributed at this year's SIGGRAPH convention in Anaheim during the first
week of August.

"Morph's Outpost on the Digital Frontier is anything but ordinary," said
Editor-in-Chief, Doug Millison. "... but neither are the new media artists
and technologists who are creating the multimedia revolution and pushing
forward on the digital frontier."

Its unique look-and-feel is designed to win the hearts and minds of
business, education, and entertainment title developers, and will attract
large numbers of developers who are coming into the field as conventional
software programmers begin using high-level authoring systems to handle
multimedia data types, and as creative professionals in mass
communications, entertainment, and advertising adopt interactive
multimedia production technologies.

With its slogan "written by developers, for developers," Morph's Outpost on
the Digital Frontier provides in-depth coverage of interactive multimedia
tools and technologies, the theory behind their design, and step-by-step
advice on how to create applications and titles for delivery on CDROM,
kiosks, computer networks, interactive cable television, telephone ISDN,
and direct satellite broadcast systems.

Mailed to 25,000 multimedia developers worldwide each month, this new
magazine will be distributed at all the important multimedia industry
trade shows free of charge. The one-year subscription price is $39.95, and
the single issue copy price is $3.95. The one-time, black-and-white
advertising page charge is $2,500, and the deadline for advertising space
reservations for the premier issue is July 12,1993.

For subscription information, call or write to: Circulation Department,
Morph's Outpost on the Digital Frontier, P. O. Box 578, Orinda, CA 94563,
(510) 254-3145. For advertising information, contact Craig LaGrow at (510)
254-3145. For editorial information, contact Doug Millison at (510)
254-3145

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Email:  RBakerPC  (AOL),   rbakerpc@aol.com  (Internet)
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