Wheeling, Illinois - Specialty Computer Paper manufacturer Micro Format,
Inc. has introduced a new paper product for use with desk top ink jet
printers. The trade name for this new product is SUPER COLOR Ink Jet
Paper.

Company President Stephen Singer explained that SUPER COLOR Ink Jet Paper
has a special formulated coating on one side of the sheet which is
designed to capture the colored ink, preventing it from being absorbed
into the paper grain. The net result is a brightly colored image which is
obtained using less ink.

"To look at this paper," Singer continued, "it is difficult to see anything
special about this sheet. The front side looks very much like the back.
For this reason the SUPER COLOR logo appears as a shadow on the reverse
side of each sheet. If you print on the 'un-coated side,' the difference
is immediately apparent. Just as when using regular paper, the image is
dull and has a washed out appearance. However, when printed on the front,
coated side of the sheet, the image comes alive with spectacular color
resolution."

SUPER COLOR Ink Jet Paper requires less ink to obtain dynamic results. With
the high cost of color ink jet cartridges, this is good news for the users
of color ink jet printers.

Micro Format, Inc. is the company that changed the way computer users print
banners, signs, spread sheets and giant graphics. In 1987, they created
and produced the first computer paper on rolls designed exclusively for
banners ... BANNER BAND. BANNER BAND can be found in direct mail catalogs
and computer supply and office supply stores across the United States.
This specialty paper product is also exported to Canada, Mexico and other
countries around the world.

"We believe" said Singer, "that SUPER COLOR Ink Jet Paper will be accepted
by Ink Jet Printer users just as BANNER BAND has been accepted by those
who use Dot Matrix Printers."

In addition to BANNER BAND and SUPER COLOR Ink Jet Paper, Micro Format
manufactures a wide variety of paper products designed for use in
Continuous Dot Matrix and Laser Printers. For Laser Printers they
manufacture LASER GRANITE ... LASER MARBLE ... LASER HUES graduated screen
paper ... LASER PARCHMENT ... and LASERtificate certificate paper...

Their continuous computer paper products include pastel papers, continuous
SERtificate paper, parchment and their CONTINUOUS HUES graduated screen
papers.

SUPER COLOR Ink Jet Paper will be on display in Las Vegas at COMDEX/Fall
'93. For the name of a SUPER COLOR supplier near you, call
1-800-333-0549.

Micro Format Inc, 830-3 Seton Court, Wheeling, IL 60090

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