1993 Summer CES News and Previews from the March 1993 issue of the Consumer
Electronics Show Business
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The 1993 Summer CES gives you more! This year, we've organized the exhibits
and conference programs into nine distinct electronics shows centered
around specific product lines:

* Audio/Video                         Multimedia
* High-End Audio                      Telephones
* Home Office/Computers               Videogames
* Personal Communications             Home Theater
  and Computing                       Mobile Electronics

Of course, all these shows are open exclusively to trade attendees for
three entire days. So if you want an up-close look and the inside story on
the hottest selling products for Christmas '93, all in one place at the
right time, Summer CES is the place to be.
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New Personal Communications And Computing Show Is A Real Benefit To
Retailers

This year's Summer Consumer Electronics Show means business...especially
for all retailers interested in selling computer and communications
products.

For the first time, CES is sponsoring an event that gathers leading
manufacturers of personal communications and computer products, cellular
carriers and services in a special show-within-a-show.

The first annual Personal Communications and Computing Show (PCC) is
designed to let you look into the future of your sales. These leading-edge
technologies and groundbreaking products are revolutionizing personal
productivity and communications at home and at work. There's no additional
charge to see the Personal Communications and Computing Show
exhibits--your 1993 Summer CES badge gets you in. Here's a little of what
you'll see...

1993: The Year Of PDD 

Some of the world's largest electronics manufacturers have targeted 1993
for the introduction of new products and enhanced versions of Personal
Digital Devices (PDD). They'll be raising the curtain on these products at
Summer CES.

The new wave of these highly personal and portable devices can be
individually programmed and function as part of an integrated network.
It's no wonder experts predict a 20% growth rate in sales between 1993 and
1995, and a total market of $500 million by the end of the decade.'

Attending Summer CES gives you the opportunity to deal with vendors eager
for new product sales. Snap up the best and leave your competitors to pick
through the rest.

Phoning It In 

When cellular communications reached 10 million customers in the US, it
became the fastest growing product segment in the history of
communications.

The Personal Communications and Computing Show is showcasing the prime
products fueling the projected S3.6 billion in cellular and wireless sales
next year.2 With a nationwide "seamless cellular network" expected to be
in place before 1994, carphones, portable phones, mobile data equipment,
mobile faxes and modems will boost personal communications equipment
sales.

Workshops That Work 

The Personal Communications and Computing Show will also feature four
Supersessions conducted by world-renowned business leaders and technology
experts, with sessions covering:

* Technology: Setting the stage for strategic planning
* Service and content providers: The market and issues
* The reality and challenges for wireless communications
* Marketing: Making the strategy pay-off

There is a $275 advance registration fee for the PCC conference program,
including the four Supersessions and a power breakfast. When you consider
what you'd normally pay for this level of technology information and
business insights, these Supersesessions are clearly among the best
business investments of the year.

If you wish to register for the Supersessions, or would llke a full PCC
conference program schedule, please call 202-457-8762.
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Trip Hawkins, The Man Behind 3DO Magic

At this year's Industry Outlook session, the man everyone's been talking
about will be doing the talking. He's Trip Hawkins, president and CEO of
The 3DO Company. What makes his company one of the hottest names in the
industry is that he wants to do for the '90s what VHS did for the '80s.
And experts feel he just might have the technology to pull it off!

Mr. Hawkin's Keynote Address will give you an inside look at what's going
on in interactive multimedia.

Preceding Mr. Hawkins' address will be a brief update of the consumer
electronics industry. Jerry Kalov, president and CEO of the Dynascan
Corporation and chairman of the Electronic Industries Association's
Consumer Electronics Group (EIA/CEG)
and Gary J. Shapiro, the EIA/CEG group vice president, will present this
outlook for the industry's future.

See how a new computer processing technology (what 3DO calls "full digital
synergy") will offer consumers a level of multi-purpose functions,
interactivity and image dynamics that is said to be virtually
irresistible.

Here's your chance to get first-hand, inside information on how to maximize
sales and marketing for new multimedia products from the man who's leading
the charge.

The first multimedia components with 3DO technology will be hining the
shelves this fall. They could turn to gold before Christmas. Anend Summer
CES and stake your claim-- game titles featuring shooting, flying, driving
and fantasy action themes. Experience virtual reality for yourself at
Summer CES.
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Biggest Of The Best

When it comes to high-end audio components, the 1993 Summer CES gives
retailers a global view in the time it takes for a walk around the world's
largest single display of highend audio equipment.

You'll hear the music magic these creme de la creme audio manufacturers
have conjured up for this year's show. The best craftsmen in the US and
around the globe will be onhand to help you look and listen, and develop a
perfect pitch for selling the latest components and systems.
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This Year's Equipment And Software Will Take Sales Where No One Has Gone
Before

Please fasten your safety belts and hold onto your hats. The latest
multimedia technology on view at Summer CES will make the home multimedia
market take off.

1993 is shaping up to be the year multimedia products are launched into the
consumer's consciousness. Ten of the top twelve PC manufacturers have
plans to offer a multifunctioned multimedia PC this year. ~WICE reports at
least 75% of mass market retailers will be carrying multimedia components
produced by manufacturers they now deat with. They go on to say that the
overall multimedia market will jump from its current $5 billion to $24
billion by 1999, with peak annual growth of 50% in 1994.

What's ignited this sizzle before the boom is a new generation of
components that gives consumers a level of images, audio and involvement
they've never experienced before.

At Summer CES you'll get the inside technical and marketing information you
need to plan a strategy for skyrocketing sales. The latest wave of MPCs
wil be on hand, along with all this yeafs enhancements and advancements in
multimedia add-on components.

You will be among the first to see the newest interactive multimedia
players. Touted as the next step in multimedia, these components hook up
to any television and deliver fullmotion video, animation with up to 16
million colors, and graphics processing that's 50 times faster than any
CD, PC or videogame equipment. Mark the multimedia exhibit area with a
"Must See" on your show calendar. The rocket of multimedia sales will be
~aking off this Christmas season. And there's no better place to climb
aboard than at this Summer CES.
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Answering The Call

Cnsumer response to cordless telephone products is rising faster than ever
before. This year, enhanced products like the newest cordless/answering
machine models and new digital technology products have retail telephone
customers not only talking, but buying. Telephones with 900 MHz digital
technology are expected to be the hottest sellers this year. The expanded
channel offerings and extended range of these telephones have consumers
writing down model numbers on their Christmas lists even before the models
are released to retailers.

Attending CES this June lets you reach out and touch all the newest
telephone products that will answer the call when customers come to buy.
Personally evaluating the products from all the manufacturers CES brings
together is the best way to know which models will make your cash register
ring.
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Gear Up! Experts Expect Increased Market Demand

Business analysts say three things will drive the home office products
market over the next few years:

* new and attractive technology,
* advancements and improvements in distribution and
* growth in home office customers.

The outlook is definitely looking up. BIS Strategic Decisions reports that
spending on home office products is expected to increase by about $700
million annually over the next three years, to $6.7 billion by 1995. They
also estimate that 22.3 million home offices were operating in the US at
the end of 1992, and project that by 1995, 44% of all US households will
support some aspect of home office activity.'

Getting ahead in today's fiercely competitive retail environment means
being first and fastest to deliver the latest home office products to your
customers. Modems, fax machines, copiers, CDROM drives, networking
soflware... CES has always gathered the industry leaders and top
up-andcoming companies in home off'lce products. The four days of Summer
CES let you cover all the latest merchandise offerings that can keep your
sales in overdrive all year long.

Times Are A Changin' In Computer Retailing

Computer, printer and peripheral prices continue to come down. Consumers
are getting more value for their money, and so are the retailers of these
products!

Coming to CES this summer will give you a first-hand look at how the
relationship between vendors and retailers is changing in your favor.
You'll be amazed at just how far conversations with a few of the many home
office products vendors at Summer CES can go to grease the wheels for a
whole new deal.
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"FAX Me In The Car, And..."

At CES this summer you'll see why 'taking the office home with you' isn't
just an expression anymore.

Along with the latest advancements in CD changers, MiniDisc and DCC car
stereos, laser-radar detectors and auto security devices, you'll also get
an eyeful of breakthrough computing products like cellular modems, mobile
printers and auto fax machines.

While the nature of these products may not be new to you, their new-found
affordability is. 1993 and 1994 prices on mobile productivity products
give virtually every business professional easy, on-theroad access to all
the tools used in the home-based office.

Radio Broadcast Data System (RBDS)... Coming To A Car Near You

Approval of the RBDS standard has opened the door for the next leap in auto
radio technology: data retrieval and transmission capabilities. Once these
new products hit the market, consumers will be able to receive text
transmissions directly from radio stations, scan stations by format, and
more...all from their car's radio!

Leading manufacturers will be at the 1993 Summer CES demonstrating and
making deals for the first generation of these products. Shouldn't you?
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Audio Recording Goes Digital, Video Gives Viewers A Wider Experience

The age of digital recording components has begun. At the 1993 Summer CES,
you'll see how the latest products with DCC, MiniDisc and DAT technologies
are changing the future of your sales.

Will the new wave of digital recording/playback equipment light a fire
under home audio sales? At CES this June, you'll see why audio business
experts think digital recording technology will not only boost component
sales, but should also energize systems sales and upgrades this
Christmas.

The audio exhibit area of Summer CES will highlight the newest Digital
Compact Cassene (DCC) recording playback decks for home audio systems, and
the just released portable MiniDisc units.

Video's Walk On The Wilde Side

Summer CES is the place to see the new widescreen 16:9 televisions that
will be marketed in the US this year. Consumers, especially movie buffs,
are excited about these TVs that bring the movie theater experience into
the living room. This new generation of widescreen TVs not only offers
top-flight picture quality, full view of the letterbox format moviegoers
love and compatibility with all laserdisc players... now they oher all
this and more at prices starting under $5,000.

You won't want to miss this chance to see all these models in one place.

Coming to CES this Summer also gets you in on the ground floor with the
manufacturers of both direct-view and projection models that are available
in screen sizes from 34" up to 58" across.
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This Year, CD-ROM Is The Name Of The Game

Quality advancements in video games aren't moving ahead bit by bit...
they're really taking off because of the latest CD-ROM based game
equipment.

Industry experts say that CD-ROM drives for video and computer games should
increase by a whopping 515% in 1993 alone. And with about 40 million
videogame households in the US today, the experts estimate that 11 million
CD drives will take root with this prime market audience by 1 997.'

These new products are certain to be the center of anention at Summer CES
this summer. You won't want to miss this chance to do side-by-side
comparisons of the higher quality audio and video from movies, "Hollywood"
quality animation and mind-bending special effects available with the
CD-ROM based games.

Getting a running start on new orders for these games at Summer CES not
only lets you anract loyal videogame buyers, but positions you to build a
new base of CDROM game customers.

The Place To Be For New Virtual Reality

Don't miss this chance to see a new era of video games in action. The game
exhibit area at Summer CES will be the site for demonstrations of a new
viJtual reality peripheral for a 1 6-bit game system. The product is
expected to be ready for Christmas 1993 and will be accompanied by four
new game titles featuring shooting, flying, driving and fantasy action
themes. Experience virtual reality for yourself at Summer CES.
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CES Show Stopper!!!

The cutting-edge of videogame technology has just gotten a little sharper.
The unveiling of an interactive laserdisc player compatible with 1 6-bit
and CD-ROM video games could take your Christmas season sales higher than
ever before.

This new component has laserdisc audio quality, full-motion video
capabilities, and can play new interactive games, or 16-bit game
cartridges and game CDs with a special control pack.

So if you thought you needed another good reason to come to Summer CES this
year, you just found it!
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Innovations 93

Where can you see hundreds of new, award-winning products in one place at
one time? At Summer CES in the Innovations '93 exhibit!

If you're looking for a good guide to sales success, make a point to spend
some time at INNOVATIONS '93. Here you'll see products judged to be heads
above the rest in their class.

This year's Software Showcase should be a "must see" on everyone's list.
Working demonstrations of the industry's best new educational, business,
simulation, arcade and video game programs put you in touch with the
products your customers will be asking for this fall.

And be sure to see this year's Design & Engineering display. This honors
program is endorsed and advised by the Industrial Designers Society of
America.

Innovations '93 is located in McCormick East on the Mall/42 Level.
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Get The Fax On 1993 Summer CES

Now a single phone call from your fax machine can bring you updated
information on Summer CES registration, workshops and exhibits right after
you hang up the phone.

By calling the special number given below from your fax machine,
up-to-the-minute CES information will be automatically faxed directly to
you in a matter of minutes. Choose from:

* Workshop Information
* Additional registration forms
* Hotel rates and services
* CES discounted airfare offers
* Special Summer CES exhibits and more

You can request information and updates on one or more of these areas with
just one call. When you need additional Summer CES information, let your
fax machine bring you instant gratification.

Call 1-708-991-9475 from your fax machine for Instant Summer CES
Information
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Show Dates/Times:

Trade-Only Days are:  Thursday, June 3, 10:00am to 6:00pm
                      Friday,   June 4,  9:00am to 6:00pm
                      Saturday, June 5,  9:00am to 6:00pm
Trade/Consumer Day:   Sunday,   June 6,  9:00am to 6:00pm

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