Apple's Largest Product Intro Opens MacWorld Tokyo and Celebrates 10
Millionth Macintosh

Apple Unveils Five New Desktop Systems, Color PowerBook and Two Laser
Printers

MACWORLD, TOKYO--February 9, 1993--Celebrating the largest product
introduction in the company's history, Apple Computer, Inc. today
announced the shipment of its 10 millionth Apple Macintosh computer and
unveiled eight new personal computer products, including five Macintosh
desktop systems, a color PowerBook, and two low-cost laser printers. The
announcements--made in conjunction with MacWorld Tokyo, the largest
MacWorld Exposition in the world with more than 100,000 attendees--mark
the first time Apple has launched products for the international market at
a venue outside of the United States.

"The shipment of the 10 millionth Macintosh underscores the effectiveness
of our market-share strategy, the widespread acceptance of the Macintosh
platform, and growing momentum behind the industry's most useful personal
computing technology," said John Sculley, Apple's chairman and chief
executive officer. "Today's introduction in Japan--one of our fastest
growing markets-- reinforces our commitment to increase Macintosh market
share all around the world."

To commemorate the 10 millionth Macintosh milestone in his MacWorld Tokyo
keynote address on Feb. 10, Sculley will dedicate a newly introduced
Macintosh Color Classic to Apple-Japan, where Apple is also celebrating
its 10th anniversary in business.

Products introduced today include the Apple Macintosh Color Classic, the
Apple Macintosh LC III, the Apple Macintosh Centris 610 and 650, the Apple
Macintosh Quadra 800, the Apple Macintosh Powerbook 165c, and the Apple
LaserWriter Select 310 and 300 laser printers.

"Apple is introducing more products this year than in any two years
combined in its history," said Fred Forsyth, senior vice president of
Apple's Macintosh Systems Division. "This means our users have more choice
than ever before. We're listening carefully to what our customers tell us
they value most, and we're moving quickly to incorporate these features
into the product line. Today, we're bringing the power of the Motorola
68040 microprocessor to a new midrange desktop line, and adding color to
our award-winning PowerBook and popular compact Classic design. And, we're
breaking new ground in price-performance with our Select laser printer
series."

The following is a summary of today's product introductions:

Apple Macintosh Color Classic

An enhanced version of Apple's popular, all-in-one computer design, the
affordable Color Classic offers exceptional color, greater expandability
and new ease-of-use features, including Macintosh LC expansion capability
and an energy-saving feature. Its suggested retail price (SRP) in the
United States is $1,389.

Apple Macintosh LC III

A fast, versatile and affordable slim-line computer, the new Macintosh LC
III delivers increased performance and new features that improve upon
Apple's best-selling Macintosh LC II. The LC III provides nearly twice the
performance of the LC II. The U.S. SRP of the base configuration of the LC
III is $1,349.

Apple Macintosh Centris Line 

The new Macintosh Centris line includes midrange personal computers that
offer fast performance, flexibility, and expandability to mainstream
business and professional users. It includes two new systems--the
Macintosh Centris 610 and Macintosh Centris 650--that feature the high
performance Motorola 68040 microprocessor at lower price points. The base
configuration of the Macintosh Centris 610 has a U.S. SRP of $1,859. The
Macintosh Centris 650 has a U.S. SRP of $2,699.

Apple Macintosh Quadra 800 

The newest member of its high-performance line of computers, the Macintosh
Quadra 800 becomes Apple's most affordable Quadra ever. It features a new
mini-tower desktop or deskside design and delivers more than a 30 percent
increase in performance over the current entry-level Quadra system. The
base configuration of the Macintosh Quadra 800 has a U.S. SRP of $4,679.

Apple Macintosh PowerBook 165c 

The PowerBook 165c combines high performance and a sleek ergonomic design
with an innovative passive matrix display that provides the sophisticated
color computing capabilities users expect from a Macintosh. The PowerBook
165c shares the distinctive, all-in-one design of the PowerBook 145, 160
and 180. Its base configuration has a U.S. SRP of $3,399.

Apple LaserWriter Select Laser Printers 

This new midrange laser printer line features the LaserWriter Select 300
and the LaserWriter Select 310. The line brings a new level of price and
performance to customers seeking professional quality printing and
advanced features such as Apple PhotoGrade and FinePrint, and Adobe
PostScript imaging technologies. The printers are designed to provide
high-quality printing, convenient paper handling, and greater
affordability. The LaserWriter Select 300 has a U.S. SRP of $819 and the
LaserWriter Select 310 has a U.S. SRP of $1,079.

Apple LaserWriter 600 and Macintosh Duo System Upgrades 

Apple also announced today that it is upgrading the standard configuration
of the Apple LaserWriter Pro 600 to include 8MB of RAM. This move makes
600 dot-per-inch (dpi) resolution and Apple's PhotoGrade technology
standard, built-in features of the printer. At its introduction on Jan.
6,1993, the Apple LaserWriter Pro 600 shipped with 4MB of RAM on the
controller board, and was bundled with another 4MB of RAM as a special
introductory offer.

Apple has also added two new configurations to its award-winning Apple
Macintosh Duo System. These include a new PowerBook Duo 230 with an
internal PowerBook Express Modem, and a new Macintosh Duo Dock equipped
with a 230MB internal hard disk drive and math coprocessor and, in the
United States and Canada, file reconciliation software. The new PowerBook
Duo 230 model has a U.S. SRP of $3,219. The new Duo Dock has a U.S. SRP of
$1,975.

Pricing and Availability 

All of the new products will be offered worldwide through Apple authorized
resellers. The Macintosh Color Classic will also be offered through the
Apple Catalog in the United States. Product configurations, pricing and
availability may vary worldwide. Suggested retail prices, configurations,
and availability in the United States are as follows:

Macintosh Color Classic
-----------------------
Macintosh Color Classic 4MB/80HD, Keyboard                $1,389

Macintosh LC III
----------------
Macintosh LC III, 4MB/80HD, Keyboard                      $1,349
Macintosh LC III, 4MB/160HD, Keyboard                     $1,499

Macintosh Centris Line
----------------------
Macintosh Centris 610 68LC040, 4MB/80HD                   $1,859
Macintosh Centris 610 68LC040, 4MB/80HD, Ethernet         $1,969
Macintosh Centris 610 68LC040, 8MB/230HD, Ethernet        $2,519
Macintosh Centris 610 68LC040, 8MB/230HD, CD, 
                                Ethernet, 1MB VRAM        $2,899
Macintosh Centris 650 68LC040, 4MB/80HD                   $2,699
Macintosh Centris 650 8MB/80HD, Ethernet                  $3,189
Macintosh Centris 650 8MB/230HD, Ethernet                 $3,559
Macintosh Centris 650 8MB/230HD, CD, Ethernet, 1MB VRAM   $3,939
Macintosh Centris 650 8MB/500HD, Ethernet, 1MB VRAM       $4,379

Macintosh Quadra 800
--------------------
Macintosh Quadra 800, 8MB/230HD, Ethernet                 $4,679
Macintosh Quadra 800, 8MB/500HD, Ethernet                 $5,429
Macintosh Quadra 800, 8MB/500HD, CD, Ethernet, 1MB VRAM   $5,829
Macintosh Quadra 800, 8MB/1000HD, Ethernet, 1MB VRAM      $6,399

Macintosh PowerBook 165c
------------------------
Macintosh PowerBook 165c 4MB/80HD                         $3,399
Macintosh PowerBook 165c 4MB/120HD                        $1,975

Note: Apple expects availability to be limited 
      during initial stages of manufacturing.

Macintosh PowerBook Duo System
------------------------------
Macintosh PowerBook Duo 230 4MB/120HD w/Express Modem     $3,219
Macintosh Duo Dock w/230HD                                $1,975

Note: Apple expects availability to be limited 
      during initial stages of manufacturing.

LaserWriter Printers
--------------------
LaserWriter Select 300                                    $  819
LaserWriter Select 310                                    $1,079
LaserWriter Pro 600 w/8MB of RAM                          $2,099

Headquartered in Cupertino, Calif., Apple Computer, Inc. develops,
manufactures and markets personal computer systems for use in business,
education, science, engineering and government. A recognized pioneer and
innovator in the personal computer industry, Apple does business in more
than 120 countries. Apple has redefined computing to mean empowerment of
the individual. Apple's Macintosh computers and LaserWriter printers have
been ranked highest in user satisfaction among business users in recent
studies by J.D. Power and Associates. Apple seeks through technology to
provide people with easy and affordable access to information and
computing power.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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