Apple Introduces Color to Its Award-Winning PowerBook Line

MACWORLD, TOKYO-February 9, 1993-Apple Computer, Inc. today introduced the
Apple Macintosh PowerBook 165c, the first color notebook in its popular
PowerBook line. The 165c combines high performance and a sleek ergonomic
design with a technically innovative display that provides the quality
color capabilities users expect from a Macintosh.

"Many computer users are attracted to color because it offers a richer
interface and better represents the real world," said Randy Battat, vice
president of Portable Computing. "But these users can't sacrifice
performance. The PowerBook 165c offers the performance and speed of our
top-of-the-line PowerBook along with a highly refined, color display that
delivers more standard on-screen colors than any notebook in its class."

Award-Winning Design 

The PowerBook 165c shares the distinctive, all-in-one design of the
PowerBook 145,160 and 180. All-in-one PowerBook computers combine high
performance processing power, rich video and audio capabilities, standard
SCSI connections, and built-in AppleTalk networking, enabling users to
work when they -- want to, where they want to, and how they want to. The
PowerBook features an integrated center trackball, palm rests, and a
compact design.

With this introduction, all-in-one PowerBook models include the
145,160,165c and 180. Modular PowerBook models include the PowerBook Duo
210, 230, Duo Dock and Duo MiniDock.

Improved Color Display

The Macintosh PowerBook 165c is equipped with a new passive matrix color
display, which offers improved brightness and more uniform and vibrant
colors than passive matrix displays offered by competitors. The display
produces richer, more fully saturated colors, yielding unmatched color
quality on screen.

The 640 x 400 backlit display supports a standard 256 colors from a palette
of 4,096 colors. Comparatively, other color notebooks come standard with
only 16 colors.

Fast and Powerful 

In addition to the new color display, the PowerBook 165c is equipped with a
high-performance Motorola 68030 microprocessor, running at 33MHz,
delivering power and speed that is identical to the PowerBook 180. This
speed and power, combined with the capability to display bright, vivid
colors, allows PowerBook 165c users to work easily with high-quality
graphics and images such as those needed to create and deliver
professional presentations.

The 165c also has a 68882 math coprocessor that speeds up complicated
numerical calculations. The system comes standard with 4MB of RAM, and
will be expandable to 14MB when 10MB memory expansion cards for the 165c
become available from third-party developers.

Flexible Video Capabilities 

Like the PowerBook 160 and 180, the PowerBook 165c offers flexible
video-out capabilities, enabling users to connect the 165c to external
monitors and display up to 256 colors. The on-board video of the 165c
supports the Macintosh 16" Color Display, other Apple color and monochrome
monitors, some VGA and SVGA displays, and large projection monitors.

The 165c supports video mirroring and dual monitor mode. Video mirroring
allows users to view material on their PowerBook display and an external
monitor simultaneously. Dual monitor mode enables the PowerBook screen to
display one set of data while the external monitor displays another. These
features are particularly beneficial to mobile professionals, enabling
them to use the 165c to develop an on-the-fly color presentation and the
ability to deliver the presentation in a professional manner on-site.

Each PowerBook includes a rechargeable nickel-cadmium battery, AC adapter,
video-out cable, System 7.1 software, training software, complete set-up,
learning and reference documentation, and a one-year limited warranty. The
165c also features Apple's EverWatch battery saver technology, which turns
off power-hungry components such as the microprocessor, hard disk, modem
and backlighting when not in use, thus extending battery life. With normal
use, a typical battery will last from 1.5 to 2 hours. EverWatch will
extend battery life when all or most of its features are used. All
accessories for all-in-one PowerBook models are compatible with the new
PowerBook 165c, including the new PowerBook Express Modem.

Award-Winning PowerBook Line 

The PowerBook line recently received Product of the Year awards from
Fortune, BusinessWeek and Time magazines. Additional awards came from
MacUser and BYTE magazines. MacUser named the PowerBook Duo as its
Breakthrough Product of 1992-1993, and BYTE gave the PowerBook 180 its
highest honor, the prestigious Award of Excellence.

Pricing and Availability

Two PowerBook 165c models will be offered worldwide through authorized
Apple resellers. The PowerBook 165c equipped with 4MB of RAM and an 80MB
hard drive has a suggested retail price in the United States of $3,399. A
165c equipped with 4MB of RAM and a 120MB hard drive will carry a
suggested retail price of U.S. $3,759. (Prices will vary outside the
United States.) Both models will ship Feb. 9,1993, however, Apple expects
availability to be limited during initial stages of manufacturing.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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