Apple Introduces the Macintosh LC III 

Apple Extends its Macintosh LC line with Fast, Versatile, Affordable
Slim-line System

MACWORLD, TOKYO--February 9, 1993--Building on the strong foundation of its
best-selling Apple Macintosh LC II personal computer, Apple Computer, Inc.
today introduced the Macintosh LC III, a fast, versatile and affordable
slim-line computer. The new system delivers increased performance and new
features that improve upon the popular Macintosh LC II.

"In 1992, the LC II ranked as the No. 1 seller in the Macintosh family. Our
research also suggests it was one of the top-selling personal computers in
the entire industry," said Eric Harslem, vice president of Apple's Desktop
Products division. "The versatile Macintosh LC line has been extremely
successful because it appeals to a broad range of customers in homes,
education and business."

Added Harslem, "We continue to listen to our customers, and today we are
responding with the Macintosh LC III, which incorporates the features our
customers value most. First, we improved performance; second, we provided
additional display options; and finally, we increased memory expansion."

Affordable

In keeping with Apple's corporate goal to make Macintosh accessible to more
people, the Macintosh LC III base configuration has a U.S. suggested
retail price (SRP) of $1,349. To ensure customer satisfaction and protect
customers' investments, Apple is also offering a Macintosh LC III Upgrade
Kit for $599 U.S. SRP for Macintosh LC and LC II customers who wish to
upgrade.

Fast 

The Macintosh LC III provides nearly twice the performance of the LC II.
Powered by a 25MHz Motorola 68030 microprocessor, the LC III features a
32-bit bus architecture that improves performance beyond what its
clockspeed suggests.

Versatile 

The Macintosh LC III comes with 4MB of DRAM standard, and offers
significantly increased RAM expansion--36MB vs. a maximum of 10MB on the
LC II. This means that customers can work with larger documents and
multiple applications simultaneously. Customers also have the option to
install a math coprocessor on the logic board. In addition, the Macintosh
LC III can be purchased with an 80MB or 160MB hard drive.

The Macintosh LC III offers an LC processor direct slot (PDS) for
specialized expansion capabilities such as high-speed Ethernet networking,
Apple IIe emulation, and NTSC video-out and video capture. In addition,
the LC III comes with on-board sound input and output, and a SCSI port for
connecting to many types of peripherals such as external hard drives,
scanners, and CD-ROM drives.

The Macintosh LC III supports a wide array of displays, including the
Macintosh 12" Monochrome Display, the Macintosh 12" RGB Display, the
Macintosh 14" Color Display, the Macintosh Portrait Display and the
Macintosh 16" Color Display. The LC III comes standard with 512K of VRAM
to support up to 256 colors on displays as large as 16 inches. LC III
customers can work with 32,768 colors on the Macintosh Color Display by
adding an optional 256K VRAM SIMM.

Pricing and Availability 

The Macintosh LC III will be offered worldwide through Apple authorized
resellers. Pricing and availability may vary outside the United States.
The LC II will continue to play an important role in the education market
in the United States and in all markets outside the United States. The
U.S. suggested retail prices for the Macintosh LC III are as follows:

Macintosh LC III, 4MB/80MB HD, Keyboard             $1,349
Macintosh LC III, 4MB/160MB HD, Keyboard            $1,499

Macintosh LC III Logic Board Upgrade Kit            $  599
Macintosh Math Coprocessor                              79
Macintosh VRAM Expansion Kit (256K)                     99
Apple Ethernet LC Card (Transceiver Required)          165

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

  +---------------------------------------------------------------+
  |   From the America Online - New Product Information Services  |
  +===============================================================+
  | This information was processed from data provided by the      |
  | above mentioned company. For additional details, contact the  |
  | company at the address or telephone number indicated above.   |
  |    All submissions for this service should be addressed to    |
  |   BAKER ENTERPRISES, 20 Ferro Drive, Sewell, NJ 08080 U.S.A.  |
  +---------------------------------------------------------------+
