Apple Introduces LaserWriter Select Series of Midrange Laser Printers

MACWORLD, TOKYO--February 9, 1993--Apple Computer, Inc. today continued to
expand its family of high-quality laser printers with the introduction of
the Apple LaserWriter Select series of midrange printers. The LaserWriter
Select 300 and the LaserWriter Select 310, the first printers to debut in
this line, bring a new level of price and performance to customers seeking
professional quality printing. They are designed to provide advanced print
quality, convenient paper handling, and greater affordability.

The LaserWriter Select 300 is Apple's lowest, expandable laser printer for
individual users. It has a U.S. suggested retail price (SRP) of $819. The
LaserWriter Select 310 is Apple's personal PostScript printer. It has a
U.S. SRP of $1,079. With the introduction of these printers, Apple has
enabled every printer in its LaserWriter family with sophisticated
grayscale capabilities so that users at every level can easily incorporate
images into everyday documents.

"In bringing this new line to market, Apple had one primary goal in
mind--to combine the sophisticated capabilities of our high-end printers
with the affordability of our entry-level printers," said John Moon, vice
president of Imaging Products at Apple. "The result is a line of printers
that balances our customers' needs for professional looking documents with
the constraints of their budgets."

"We've also targeted the Select 310 beyond our traditional base of
Macintosh users. Like the LaserWriter Pro 600 and 630 before it, the
LaserWriter Select 310 is a smart choice for Windows-based computer users,
too, because it's designed from the ground up to be easy to use in both
Macintosh and Windows environments."

LaserWriter Select Series

Both products are powered by a Fuji Xerox 5-page-per-minute laser engine
and share the same compact industrial design. The printers come standard
with a letter cassette tray that holds 250 sheets of paper for automatic
printing of large jobs, and a manual paper feed for small jobs requiring
personal attention. An optional 250- or 500-sheet paper tray can be added
to the LaserWriter Select series printers for added convenience. A
50-sheet multipurpose tray is also available that holds up to 50 sheets of
paper or up to five envelopes. With all the paper feed options in use, the
printer can hold up to 800 sheets of paper. And, like all other
LaserWriter printers, the Select series features the all-in-one toner
cartridge for easy and clean maintenance.

LaserWriter Select 300

The LaserWriter Select 300 is an expandable laser printer for individual
users. Its 300 dot-per-inch (dpi) resolution, combined with FinePrint
edge-smoothing technology and 39 scalable TrueType fonts, ensures
high-quality, professional looking results in letters, reports, memos, and
charts. For users who want more sophisticated capabilities, the printer
can be upgraded to support Apple's advanced PhotoGrade technology, which
produces near-photographic quality grayscale images. PhotoGrade provides
the equivalent of 1,000 dpi printing with 91 levels of gray--30 percent
more than was previously available in other printers. Or, for users who
require PostScript compatibility, the printer can be upgraded to support
Adobe PostScript.

With Apple's new GrayShare software, users can share the printer with other
Macintosh computers. GrayShare allows the LaserWriter Select 300 to be
shared among users over an AppleTalk TokenTalk or EtherTalk network.

The LaserWriter Select 300 can be used with any Apple Macintosh personal
computer with at least 1MB of RAM, System 6.0.7 (with TrueType INIT) or
higher, and a hard disk drive. For optimum performance, Apple recommends
using 4MB or more of RAM with System 7 or higher.

LaserWriter Select 310

The LaserWriter Select 310 is the most affordable PostScript printer Apple
has ever introduced. Powered by Advanced Micro Device's AM29205 RISC
processor, it offers fast, efficient output for documents with both text
and graphics. It's designed for individual users in either Macintosh or
Windows environments with general productivity needs. Because it has
Adobe's PostScript software, it is also an affordable choice for
individuals who require PostScript compatibility. The printer comes
standard with 13 scalable Adobe Type 1 fonts in ROM and the same 13
TrueType fonts on disk so that users get great looking type on their
display and on the printed page. It is also compatible with any other of
Adobe's Type 1 PostScript fonts.

Macintosh or Windows users can connect easily to the printer via either its
built-in serial or parallel connections. Additional interface cards or
software drivers are not needed.

The LaserWriter Select 310 can be used with any Apple Macintosh personal
computer running System 6.07 (with TrueType INIT) or higher, any version
of System 7, or any personal computer running Windows.

Pricing and Availability

The Apple LaserWriter Select 300 and Apple LaserWriter Select 310 will be
offered through authorized Apple resellers worldwide. Prices and
availability may vary by country.

LaserWriter Select 300                              $ 819
LaserWriter Select 310                               1079
LaserWriter Select Toner Cartridge                     89
LaserWriter Select 250 Sheet Legal Cassette            79
LaserWriter Select Multipurpose Tray Option            25
   (50 sheets or 5 envelopes) 
LaserWriter Select 30 Envelope Cassette                89
LaserWriter Select 250 Sheet Letter Cassette           79
LaserWriter Select 250 Sheet Feeder w/Cassette        149
   Supports letter, A4 and B5 size paper.
LaserWriter Select 500 Sheet Feeder w/Cassette        299
   (Letter only) 
LaserWriter Select 300 PhotoGrade Upgrade             269
LaserWriter Select 300 PostScript Option              349
LaserWriter Select 300 1MB Upgrade Kit                 89
LaserWriter Select 310 1MB Upgrade Kit                 89
LaserWriter Select 310 4MB Upgrade Kit                269

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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