Apple Adds Color to Macintosh Classic Line 

Color Classic Delivers Exceptional Color, Greater Expansion and New
Ease-of-Use Features to Popular Compact Design

MACWORLD, TOKYO--February 9, 1993--Apple Computer, Inc. today introduced
the Apple Macintosh Color Classic, an enhanced version of its popular,
all-in-one computer design. The Macintosh Color Classic offers exceptional
color, greater expandability, and new ease-of-use features, including
Macintosh LC expansion capability and an energy-saving feature.

Like the Macintosh Classic II, the Color Classic delivers a uniquely
designed and affordable personal computer that is particularly well-suited
for home, education and business customers who value the "plug-and-play"
simplicity, small footprint, and transportability of the Classic design.
Continuing its drive to make Macintosh accessible to more people, Apple is
pricing the base configuration of the Color Classic at $1,389 U.S.
suggested retail price (SRP).

"Almost a decade after the original compact Macintosh introduction, the
Classic remains one of our most attractive and valued designs, and has
become an industry icon," said Eric Harslem, vice president of Apple's
Desktop Products division. "With the addition of color and expandability,
we believe the Classic line will continue to attract new users to the
Macintosh platform."

Performance

Featuring a 10-inch Sony Trinitron display with 512 x 384 pixels, the Color
Classic supports 256 colors to deliver "best-in-class" color. Like the
Macintosh LC II, it is based on the 16 MHz Motorola 68030 microprocessor
and delivers comparable performance to the Classic II and Macintosh LC II.
The Color Classic comes with 4MB of DRAM standard, expandable up to 10MB.

Easy to Use and Expand 

Beyond color, the Color Classic extends Apple's leadership in ease-of-use
by adding new built-in features and expansion options. Most notably, the
Color Classic incorporates the expansion capabilities of the Macintosh LC.
The LC processor direct slot (PDS) gives Color Classic users the option to
immediately take advantage of all expansion cards available for the
modular Macintosh LC line -- such as NTSC video-out and video capture,
Ethernet for high-speed networking, and Apple IIe emulation.

The Color Classic is particularly easy to upgrade because it has a new and
uniquely designed back panel that allows users to reach the expansion slot
easily to extend their computing options. Although customers won't
necessarily upgrade their systems themselves, this new feature makes it
easier than ever for Apple authorized service providers to upgrade the
system. Upgrade options include memory (DRAM), video memory (VRAM), a math
coprocessor (FPU) and Macintosh LC-style PDS cards.

In addition to the traditional built-in Classic features such as LocalTalk
networking, even the microphone is integrated on the Color Classic. Other
new features include power on/off from the keyboard, and front panel
controls for sound and display, which make the Color Classic even easier
to use.

The Color Classic comes with a SCSI port for connecting up to six external
peripheral devices. It also has two serial ports, two Apple Desktop Bus
ports, and sound-in and sound-out ports.

Energy Efficient 

The Macintosh Color Classic is the first Apple desktop computer that
automatically reduces power consumption to less than 25 watts when it is
idle, a feature that could cut by more than 50 percent the electricity
used by the system. Through the Screen Control Panel, users simply define
the period of time that the computer can be inactive before the power-down
feature starts.

The Color Classic's energy efficiency complies with the guidelines
established by the U.S. Environmental Protection Agency (EPA) through its
recently formed Energy Star Computers program. "Apple supported the Energy
Star effort from the very beginning as a charter participant and is
already translating its commitment into real products," said Brian
Johnson, manager of the EPA's Energy Star Computers. "Energy-efficient
personal computers not only help reduce electricity bills, they also cut
greenhouse gas and acid rain pollution from electricity generation, which
benefits us all."

Pricing and Availability

The Macintosh Color Classic will be offered through Apple authorized
resellers and through the Apple Catalog in the United States. Outside the
United States, Macintosh Color Classic pricing and availability will vary.
U.S. suggested retail prices are as follows:

Macintosh Color Classic 4MB/80MB, Keyboard       $1,389
Macintosh Math Coprocessor                           79
Macintosh VRAM Expansion Kit (256K)                  99

Apple Ethernet LC Card                              165

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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