Families Earn and Learn with Apple's New Promotion

CUPERTINO, California - January 15, 1993 - The Apple USA division of Apple
Computer, Inc. today announced a special promotion, designed to provide
greater value to Apple Macintosh Performa computer customers during the
tax season. Through March 21, Apple is offering tax and education software
at no additional charge with the purchase of a Macintosh Performa home
computer.

In addition to the suite of basic productivity software that is included
with every Macintosh Performa, during the promotion, buyers may also
obtain bonus software--ChipSoft's MacInTax software and Broderbund's
popular family fun and learning program, "Where in Time Is Carmen San
Diego?"

The promotion is tailored for families who would benefit from a computer
with a financial solution and a fun learning program for their school-aged
children.

"We understand that families have a variety of reasons to purchase a home
computer," said Keith Fox, vice president and general manager of the Apple
USA Consumer Group. "The software included in the promotion addresses the
needs of parents with financial concerns during the tax season, as well as
children who will enjoy learning at home with Performa."

The MacInTax software included with the promotion provides users with the
most current tax forms, updated rules and regulations, a financial
checklist, tax saving ideas and "audit flags" throughout the program to
alert the taxpayer to items the IRS might question.

Broderbund's "Where in Time Is Carmen San Diego?" invites children to solve
what could be the greatest crimes of all time, and learn history in the
process. Families can learn geography and history while playing this
challenging and fun game.

Consumers can obtain the bonus software by mailing in a coupon provided by
participating Performa retailers. Performa systems are available at more
than 2,000 consumer electronics, office supply and department stores
throughout the United States. Stores offering the promotion are Biz Mart,
Circuit City, Dayton Hudson, Incredible Universe, Lechmere, Montgomery
Wards, Office Depot, Office Max, Sears, Silo, Staples and TOPs.

Performa models currently available are the Performa 200, the Performa 400,
the Performa 600 and the Performa 600 CD, which comes with an internal
CD-ROM drive.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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