Apple Reduces Suggested Retail Prices on Selected Apple Imaging Products in
the U.S.

CAMPBELL, California - January 6, 1993 - The Apple USA division of Apple
Computer, Inc. announced today that it has reduced prices in the United
States on selected Apple-imaging products.

Beginning today, the manufacturer suggested retail prices (SRPs) will be
reduced on the following products: Personal LaserWriter NTR, Apple
OneScanner, LaserWriter IIf, LaserWriter IIg. The new prices are effective
immediately.

"Lowering our SRPs will enhance our competitive market position by
providing selected Apple products at aggressive price points," said Bob
Puette, president of Apple USA division of Apple Computer, Inc. "These
price reductions will help continue our momentum in marketshare gains,
while providing customers with excellent products at unmatched value."

Puette noted that while Apple USA is announcing a change in SRPs on many
Apple products, it is difficult to estimate what effect this action will
have on retail pricing set by resellers.

Current and previous suggested retail prices for selected Apple imaging
products are:

                        Previous SRP   New SRP    % Change

Apple OneScanner           $1,179      $  949       19%
LaserWriter IIg             3,909       2,309       41
LaserWriter IIf             2,999       1,869       38
Personal LaserWriter NTR    1,989       1,649       17

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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