Apple Unveils ColorSync: Standardized Color Matching for Macintosh

SAN FRANCISCO, California--January 6, 1993 -- Apple Computer, Inc. today
announced the availability of ColorSync its new color-matching
architecture for Apple Macintosh personal computers. This new software
technology enables users of color devices--such as displays, printers, and
scanners--to get the closest match possible between colors scanned into
the computer, viewed on the computer's screen, and created for output to
the printed page. ColorSync essentially provides "what you see is what you
get" color imaging on the Macintosh.

"ColorSync takes the guess work and complexity out of creating and
reproducing color images with a personal computer," said John Moon,
Apple's vice president of Imaging Products. "It allows users to work in
color routinely and easily because they can be confident they'll achieve
the best possible results--whether they scan, display, or print in color
using their Macintosh system."

Apple developed ColorSync to provide an industry standard method of
interpreting and synchronizing the capabilities of color devices such as
displays, scanners, and printers so that users get consistent results when
using devices that do not share the same color range. ColorSync software
solves the color matching problem by providing a way to consistently
measure the color range of each manufacturer's display, scanner, or
printer. Based on these measurements (called device profiles), ColorSync
synchronizes the color capabilities between two or more devices.

ColorSync solves many of the difficulties of working with color that
computer users have been wrestling with for years. Apple believes that a
broad-based, operating system-level solution like ColorSync will spur the
easy and routine use of color and will in turn, help people communicate
better and be more productive in the work that they do. ColorSync opens a
gateway, not just for users, but for developers, who will build on the
broad foundation that ColorSync provides to create new products and
capabilities not available today.

Although ColorSync is designed to provide a base-level functionality for
all users, Apple also recognizes the importance of adding functionality
for more specialized solutions. Third-party peripherals and applications
developers, such as Eastman Kodak Company, Adobe Systems, Inc., Radius,
Inc., SuperMac Technology, Inc., Savitar, Inc. and Sequel Imaging are
announcing products today that fulfill these more sophisticated needs.

Companies such as Aldus Corporation, Fractal Design, RasterOps Corporation
and Scitex Corporation and are also announcing their commitment to the
ColorSync architecture and their intent to bring products to market soon.

ColorSync is offered as an extension to the Macintosh operating system. It
distributed via floppy disks with the Apple Color OneScanner and the Apple
Color Printer. It will also be licensed to third-party developers to
include with color peripherals and applications. Device profiles for
Apple's color displays will be installed on the hard disks of
color-capable Macintosh computers.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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