November 1, 1992 -- McAdams-Unger Engineering, Inc. today announced the
introduction of ADTASTIC (tm). ADTASTIC is a computer program for the IBM
PC and compatibles which uses statistical methods to predict the
most-likely return on an advertising investment. The user of ADTASTIC
supplies information about his or her business, the type of ad, and the
advertising medium being considered. ADTASTIC then combines that
information and produces a predicted number of buyers, gross sales, and
net profit or loss.

ADTASTIC can be used to analyze radio, television, newspaper, magazine, and
direct mail advertising. ADTASTIC works on any IBM PC or compatible
computer with 640K of RAM and a hard disk. Advertising "campaigns" can be
saved to the hard disk for later reuse.

ADTASTIC represents a relatively uncommon type of computer program, a
program which is designed to apply technical knowledge about a specific
industry to a business problem in order to achieve an optimal solution.
Information produced by ADTASTIC can save the user more than the cost of
the program simply by identifying one advertising campaign which is
unlikely to pay for itself.

ADTASTIC sells for $149.00, but McAdams-Under is offering an introductory
price of $99, including shipping and handing (US only). ADTASTIC comes
with a "no questions asked" 30-day money-back guarantee.

McAdams-Unger Engineering Inc
4189 Bellaire Blvd, Suite 227, Houston, TX 77025
713-664-1719, fax 713-664-6861, sales only 800-4ADTAST

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