Apple Computer Broadens International Presence Through Expanded
Manufacturing and Distribution in India

BOMBAY, INDIA--October 15, 1992--In a move expected to bring Apple
technology to millions of potential users, Apple Computer, Inc. today
announced that it will begin locally manufacturing select products, as
well as expand its distribution in India. India is one of Apple's
fastest-growing markets that comprise Apple Pacific.

Apple has teamed with Digital Equipment (India) Limited (DE(I)L) to
manufacture one of its most popular desktop computers, the Macintosh LCII,
for the Indian marketplace. DE(I)L is a joint venture between Digital
Equipment Corporation and Hinditron, a leading conglomerate of companies
in India. DE(I)L will also provide distribution for Apple Computer in
India, significantly broadening Apple's market coverage in that country.
The agreement with DE(I)L complements an existing distributor agreement
that Apple holds with Raba Contel Pvt Limited.

"Since its inception in 1988, Apple Pacific has aggressively pursued new
markets that afford the type of potential India is currently providing,"
said John Floisand, president of Apple Pacific. "India offers a
significant growth opportunity for Apple Far East, by giving us access to
the world's largest university educated population, as well as a newly
liberalized economic environment."

"The possibilities presented by the Indian market are tremendous," said
William James, managing director, Apple Far East. "By distributing through
DE(I)L and Raba Contel's network, we will be able to give many more Indian
consumers a chance to try a Macintosh and experience its trademark
ease-of-use."

As part of its international expansion strategy, Apple plans to increase
emphasis on software development by tapping into India's vast resources of
programming expertise. As a result, Apple expects to produce a new
generation of third-party products and customized solutions not only for
users in India, but for consumers in other parts of the world as well.
Currently, Apple is working with 10 local software developers and
exploring opportunities with additional companies in the areas of software
and support.

As Apple's fastest growing region, Apple Pacific does business in more than
87 countries. Subsidiary offices are located in Toronto, Canada; Sydney,
Australia; Tokyo, Japan; Hong Kong; Taipei, Taiwan; and Singapore.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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