ProActive's Customer Information Resource System Available for Motif and
Informix 

Customer Service Software Offers Native User Interface Support and
Cross-Platform Scalability

MOUNTAIN VIEW, CA, November 23, 1992 -- ProActive Software, Inc. today
announced expanded relational database and user interface support for its
client/server Customer Information Resource (CIR) system. ProActive's CIR
applications now support servers running the INFORMIX-OnLine relational
database under UNIX. ProActive has also added support for PC and
workstation clients running the X Windows/Motif graphical user interface.

The company already supports SYBASE and Microsoft Windows 3.1. Today's
announcement gives help desk, technical support, and engineering users
added flexibility by enabling them to use either Motif or Windows 3.1 with
INFORMIX-OnLine or SYBASE.

ProActive's CIR applications are the only customer service software
applications to natively support X Windows and Microsoft Windows 3.1 user
interfaces on the INFORMIX and SYBASE databases. Support Advantage is the
first of six integrated CIR applications from ProActive to support these
platforms.

"Our goal is to offer a customer service software solution that helps
integrate the enterprise in order to deliver total customer satisfaction,"
said Steven Goldsworthy, ProActive's chief executive officer. "Today's
announcement extends CIR's functionality to the large market of technical
support users with Motif workstations and X-terminals on their desktops in
mixed PC/UNIX environments. This is particularly important to the users of
our upcoming Quality Advantage product which integrates engineering and
technical organizations with support. Our expansion to the INFORMIX engine
is particularly important because INFORMIX is one of the most widely used
UNIX-based databases today."

The Customer Information Resource system is the brainchild of database
industry experts and ProActive co-founders Steven Goldsworthy and Roger
Sippl. ProActive applications were developed in collaboration with Dr.
William H. Davidow, co-author of Total Customer Service: The Ultimate
Weapon. Other CIR applications that will support the newly announced
platforms are: SLT Advantage (for sales lead tracking), Customer
Advantage, Product Advantage (for product marketing), and Field
Engineering Advantage.

Roger Sippl, Informix founder and chairman, added, "ProActive is the only
company delivering an integrated application for customer support native
to the INFORMIX-OnLine engine. Many of the thousands of worldwide
companies who have standardized on INFORMIX-OnLine are downsizing to
mainframe-equivalent, client/server environments. ProActive's CIR system,
running on INFORMIX-OnLine in a true GUI environment, combines a high
degree of functionality and an architecture that was designed to work
across multiple platforms." About Support Advantage and the Customer
Information Resource

ProActive's CIR leverages technology to manage the Customer Information
Resource: collectively, all the data from multiple departments about a
company's customers, products, and how customers use those products.

Developed with input from over 100 companies and customers, Support
Advantage delivers on the four key areas of functionality which companies
need to deliver superior support: Comprehensive Customer/Product Database,
Problem Solving Help, Active Workflow Management, and Satisfaction
Measurement and Reporting. This functionality helps the customer support
function become more efficient and ultimately, improves satisfaction and
generates revenue.

Support Advantage replaces simple call tracking applications, as well as
home grown and paper-based systems that have limited functionality,
flexibility, and ease of use. The application is targeted at Technical
Support, Customer Service and Help Desk professionals within industries
such as high technology, telecommunications, financial, and medical
equipment.

The entire CIR family will support multiple SQL relational databases
(SYBASE, INFORMIX-OnLine and soon, ORACLE), INFORMIX platforms, and user
interfaces (including Windows 3.1, Motif/X-Windows, and soon, Macintosh).
Based on this open, client/server architecture, Support Advantage links
the customer support function to the rest of the organization. CIR
products feature their own active workflow engine that intelligently
dispatches cases to users and notifies them of priority cases. A
Query-by-Example facility helps users locate solutions from a library of
previously solved problems. Developed in C++, CIR is built around a
Dynamic Application Dictionary and the ProActive Advantage Toolset, which
enables users to customize their applications without changing source
code. Pricing and Availability

ProActive is currently accepting orders for Support Advantage for Motif
clients and INFORMIX-OnLine servers, which is scheduled to ship the first
quarter of 1993. Prices begin at $15,000 for five users. ProActive
Software Incorporated

ProActive Software was founded in 1990 and is headquartered in Mountain
View, CA. The company's mission is to be the leading provider of
enterprise-wide Customer Information Resource software solutions.
ProActive has received over $5.5 million in venture capital and private
funds. Products are sold through the company's own direct sales force, as
well as through resellers and systems integrators worldwide. The company
is a member of both Sun and Hewlett-Packard marketing programs, and is a
value-added reseller for Sybase, Informix, and Oracle.

ProActive Software Inc
1043 North Shoreline Blvd, Mountain View, CA 94043
415-691-1500,  Fax: 415-691-1515

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