San Francisco, CA, 5 October --- Wired USA, a San Francisco  company,
announces the creation of _Wired_, the first consumer  magazine for the
Digital Generation to track technology's  impact on all facets of the
human condition. 

Wired embodies the most powerful force affecting our culture  today:
digital technology. It speaks of and for the Digital  Generation: the tens
of millions who create and use digital  technology in ways that radically
reshape our society. From the  arts to medicine, finance to feature films,
the Digital  Generation is redefining our interaction with information and
 with each other.

Wired tracks this emerging digital culture, from the sweeping  changes in
business wrought by the personal computer to the  sub-cultures born of
teenage hackers and multi-million-dollar  movies. Wired will be there to
give context to this revolution;  the big view, the whole view, the human
view. 

Wired is a collaboration by some of best and brightest of the  Digital
Generation. Wired's principals and staff are drawn from  key technology
and techno-culture magazines. Wired's initial  financing comes from two of
America's foremost digital  visionaries and entrepreneurs. And Wired's
contributors are the  cream of writers covering technology from around the
globe.

So What?

There are plenty of magazines addressing the technical aspects  of
computers. Wired is not one of them.  Wired readers appreciate the power
of chips, switches and  screens but want a perspective that rises above
those details to  the "so-what"of digital technology. Wired delivers the
"so- what."It's technically advanced, broadly informed, and out on the 
edge - but centered on how people really create, use and are  affected by
digital technology.

"If Rolling Stone covered music the way computer magazines  cover the
information society, it would be full of stories about  amps and wah-wah
pedals,"said Louis Rossetto, Editor-in-Chief  and co-publisher of Wired. 

"Wired's main focus is not boxes, but the people, companies and  ideas
creating the Digital Revolution - and how information  technology is
affecting business, culture and society at large."

Paul Saffo, a fellow at the Institute for the Future in Menlo  Park, has
called Wired "Vanity Fair for Propeller Heads."

We can live with that. What Wired most assuredly is not is  another boring
computer magazine. Wired is quick, smart and  literate. In any given issue
of Wired, one could expect to find  stories about:

----The entertainment industry's fascination with new forms of  media, with
interviews and profiles of such figures as Francis  Ford Coppola, Madonna
or Todd Rundgren;

----An analysis of the current war between cable, phone, media,  and
computer companies over the right to deliver information to  your home;

----News, reviews, and criticism about innovations in technology, 
including Personal Digital Assistants, interactive home  entertainment
systems, and on-line networks;

----An insider's view of how the world's most successful  technology
companies - from giants like Sony and Apple to  startups like Voyager and
Go - flourish or fail; and

----Conversations with industry figures like Steve Jobs, Bill  Gates and
George Lucas, whose applications and visions are  redefining the concept
of work and play in a digital world.

Backed by Technology 

Two of the most highly-regarded visionaries/entrepreneurs in  the computer
business have provided the initial investment for  Wired: Nicholas
Negroponte, director of the pioneering MIT Media  Lab, and Charlie
Jackson, founder of Silicon Beach, a legendary  imaging, games and
hypermedia tools software company. 

"In my 25 years on the faculty of MIT I've never run into  anything so
timely, so interesting," Negroponte said.

"I invested because the computer magazines put me to  sleep,"Jackson said.
"We need a way-cool magazine like Wired to  stimluate our thinking and
help us understand what all these  new and exciting technologies mean to
us."

Louis Rossetto, former editor of the now legendary Electric  Word magazine
and editorial director of Media Nederland, will  serve as
Editor-in-Chief/Publisher. Jane Metcalfe, formerly  marketing director of
Electric Word, is President and Co- publisher. Kevin Kelly, former editor
and publisher of the  seminal Whole Earth Review, is Executive Editor. And
John  Battelle, former senior writer at MacWEEK and correspondent  for the
LA Times, is Managing Editor. 

Wired's list of contributors are some of the best writers on  technology
and culture today, including: John Perry Barlow  (author and co-founder of
the Electronic Frontier Foundation),  Stewart Brand (founder of the Whole
Earth Review), Fred Davis  (former Editor-in-Chief of MacUser), Linda
Jacobson (former  managing editor of EQ), John Markoff (New York Times),
Gina  Smith (PC Magazine columnist) and science fiction author and 
journalist Bruce Sterling.

In addition, Wired will draw on the insights and talents of an  editorial
"brain trust"comprised of this field's most astute  observers. These
include: John Evans (NewsCorp.),  Nat Goldhaber  (CEO, Kaleida), Mitch
Kapor (founder of Lotus), Michael Rogers  (Newsweek), Paul Saffo
(Institute for the Future) and  Michael  Schrage (LA Times columnist).

In addition to its unique editorial angle, Wired is using digital 
technology to re-invent what a magazine is supposed to look  like. Full
color throughout, Wired is designed by John Plunkett,  an award-winning
designer and partner in the design firm  Plunkett & Kuhr. Wired features a
hot, young, unconventional  design, reflecting the magazine's radical
approach to digital  technology. 

Wired will start as a bimonthly, eventually becoming a monthly.  The first
issue of Wired will premier at Macworld (5 January  1993 in San
Francisco), and at the Consumer Electronics Show  (7 January in Las
Vegas). The initial print run for the premier  issue will be 175,000
copies. Wired will be available on  newsstands for $4.95, subscriptions
are $20.

Subscriptions: 

e-mail:      wired@applelink.apple.com
                  kreth@well.sf.ca.us
                  kreth@aol.com

Include your complete mailing address (snail, not e-mail). We will add your
name to a database and send you a card between now and January for you to
fill-out and send back with your payment.

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