THE MATHWORKS' STUDENT EDITION OF MATLAB BECOMES PRENTICE HALL'S
FASTEST-SELLING ENGINEERING PRODUCT 

More than 25,000 Copies Sold In Eight Months; Popularity Driven by MATLAB's
Broad-based Applicability and The MathWorks' Comprehensive Support for the
Integration of MATLAB into College Curriculum

NATICK, Mass., Oct. 26, 1992 - The Student Edition of MATLAB from The
MathWorks has become Prentice Hall's fastest-selling engineering product
ever, with sales of 25,000 copies in just eight months to students at
colleges and universities worldwide.

Educational institutions in which The Student Edition of MATLAB has been
adapted for coursework include the Massachusetts Institute of Technology,
Cornell University, Carnegie Mellon, Stanford University, Georgia
Institute of Technology and the U.S. Air Force Academy. In addition,
professors at many of these schools are using the professional version of
MATLAB in their research.

The professional version of MATLAB merges the industry's most powerful and
accurate numeric computation software, an easy-to-use fourth-generation
programming language, outstanding graphics capabilities, with an extensive
family of toolboxes for solving application-specific problems. The
powerful mathematical foundation and ease of use of The Student Edition of
MATLAB, a limited version of the professional software, is ideally suited
for material covered in the traditional college curriculum.

Peter M. Janzow, senior editor, electrical and computer engineering at
Prentice Hall, said, "The Student Edition of MATLAB is the fastest-selling
engineering product we've ever had. There really isn't anything else out
there right now that is a serious competitor. We've found academicians
like MATLAB because it's an ideal mix of computational firepower and
graphic visualization that can help students put theory into practice.
Professional schools feel compelled to prepare students for the work
world, and introducing them to MATLAB is an excellent way to do this,
given its widespread use in industry and government."

MATLAB's unmatched combination of features allows users to analyze and
visualize data; prototype, analyze and optimize engineering system designs
and algorithms; and explore new concepts in scientific research. It also
enables them to create mathematical models and solve systems of equations
and perform general engineering and scientific computations- all without
leaving the MATLAB environment.

Other Offerings Complement MATLAB in Academic Settings

The Student Edition of MATLAB is complemented by a number of other
offerings from The MathWorks that benefit academic researchers, college
professors and students. These include classroom kits to aid professors
incorporating MATLAB into courses, and special site licensing agreements
and on-site training to encourage the use of the Student Edition of MATLAB
and MATLAB itself in educational settings.

Also, Prentice Hall has launched its MATLAB Curriculum Series, a selection
of supplemental text for the following courses: digital signal processing,
control theory, linear algebra, signals and systems, linear systems,
numerical methods, applied mathematics and advanced engineering
mathematics. Authors include Professors Dolores Etter of the University of
Colorado; David Hill of Temple University; Al Oppenheim of MIT; Tom Parks
of Cornell; Jim McClellan of Georgia Tech and Sid Burrus of Rice
University. MacMillan and Addison-Wesley publishing houses are also
designing textbooks for use with The Student Edition of MATLAB.

Pricing, Distribution, Availability

The Student Edition of MATLAB, which consists of software and a student
user's manual, is priced at the cost of a college textbook and is
available in university and college bookstores. Information on classroom
kits, site licensing and on-site training is available from the
MathWorks.

Prentice Hall is part of the Higher Education Group of Simon & Schuster,
the publishing arm of Paramount Communications Inc. Simon & Schuster is
the world's largest educational publisher and is also engaged in consumer
and professional information publishing worldwide. Paramount
Communications is a global entertainment and publishing company.

The MathWorks, Inc., based in Natick, Mass., develops, markets and supports
high-performance software for interactive numeric computation,
visualization and dynamic system simulation. The MathWorks' products are
used worldwide by more than 100,000 users at leading commercial and
government research laboratories and organizations, including Boeing,
General Motors, Eastman Kodak, General Electric, E.I. DuPont and Motorola,
as well as at hundreds of educational institutions.

The MathWorks
Cochituate Place, 24 Prime Park Way, Natick, MA 01760
508-653-1415,  fax: 508-653-2997

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