memetics

/me-met'iks/ [from meme] The study of memes. As of mid-1993, this is still an extremely informal and speculative endeavor, though the first steps towards at least statistical rigor have been made by H. Keith Henson and others. Memetics is a popular topic for speculation among hackers, who like to see themselves as the architects of the new information ecologies in which memes live and replicate.