brochureware

n. Planned but non-existent product like vaporware, but with the added implication that marketing is actively selling and promoting it (they've printed brochures). Brochureware is often deployed as a strategic weapon; the idea is to con customers into not committing to an existing product of the competition's. It is a safe bet that when a brochureware product finally becomes real, it will be more expensive than and inferior to the alternatives that had been available for years.