The Internet Business Guide: Riding the Information Superhighway to Profit
by Rosalind Resnick and Dave Taylor
Contents at a Glance
Introduction xxi
1 Putting the Internet to Work for You 1
2 Getting Connected: Your Ticket to Ride 45
3 Risks and Realities 63
4 Doing Business on the Internet 83
5 Marketing Do's and Don'ts 111
6 The Electronic Schmooze 147
7 Dialing for Data 175
8 Connecting the World with Internet E-Mail 209
9 Customer Support 231
10 The Virtual Corporation 253
11 Internet Cybermalls 271
12 The Commercial Online Services 299
13 The Future of Internet Business 321
A Internet On-Ramps 335
B How to Start Your Own Usenet Newsgroup 365
C The World According to the Internet 371
D Working with the World Wide Web: Tips and Tools 377
E The Full Scoop on Gopher 383
Index 389
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