Disk No: 1562                                                           
Disk Title: Advertising Response Manager                                
PC-SIG Version: S1                                                      
                                                                        
Program Title: Advertising Response Manager (ARM)                       
Author Version: 1.0                                                     
Author Registration: $25.00                                             
Special Requirements: 512K RAM and a hard drive.                        
                                                                        
Advertisers, there is an easy way to see if your advertising dollars    
are paying off.  ADVERTISING RESPONSE MANAGER (ARM) lets you keep track 
of the response to all types of advertising and promotional campaigns.  
ARM can handle advertisements, news releases, product surveys,          
technical articles, reply cards, or anything else you use as            
promotional material.  ARM gets you started with menus that prompt you  
for everything from product information to advertising costs.  Once     
your advertising and promotional pieces are entered, another section of 
the program allows you, or your administrative support, to keep track   
of responses.  You do not need to be a computer or advertising guru to  
effectively use ARM.                                                    
                                                                        
The best part about ARM is the information you get out.  You can look   
at how much you spent on advertising overall, or by publication, by     
product, by type of media, or by individual piece.  You can look at     
responses based on the media name, issue, type, identification number,  
product advertised, last response date, or number of responses to date. 
                                                                        
One of the best things about ARM is that it allows you to easily plug   
your data files into any other spreadsheet or database program that     
uses dBase files.  With arm, you can finally see what you're getting    
for your advertising dollar.                                            
                                                                        
File Descriptions:                                                      
                                                                        
AINSTALL BAT  Installation program for archived ARM files.              
ARM      ARC  Program and data files condensed.                         
ARM      BAT  File to start ARM once installed.                         
ARM      DOC  Instruction manual on disk.                               
CONFIG   SYS  Recommended configuration file.                           
PKXARC   COM  Unarchiving utility.                                      
                                                                        
                                                                        
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